8. 3. What are the most popular genres in these segments? Kid’s shows Reality TV Comedy, sit-coms Dramas Soaps Game shows
9. 4. What is the target audience for the terrestrial channels? BBC 1 – Everyone – shows of all genres & target audiences BBC 2 – Intellectuals – Eggheads & Weakest Link ITV 1 – Working class & young adults – Coronation Street & Midsommer Murders Channel 4 – Teens & young adults –Hollyoaks & Rude Tube Channel Five – Everyone – mix of all types such as OK TV & Royal Navy: Submarine Mission
10. 5. What percentage of the shows are repeats? BBC 1 – 38 shows – 3 repeats = 8% BBC 2 – 44 shows – 2 repeats = 4.5% ITV 1 – 26 shows – 2 repeats = 7.7% Channel 4 – 28 shows – 2 repeats = 7.1% Channel Five – 42 shows – 1 repeat = 2.3%
11. 6. What is the ‘Watershed’? Watershed is when less censored programs and contents is allowed to be shown on TV. This happens at 9 o’clock. After this they can show what they want.
12. 7. Why do Channel 4 & 5 import more shows? It is cheaper to import a show than to make them. As BBC are funded by the public and ITV by advertisements.
13. Hammocking The strategic placement of a program between two other programs; positioning a new series between two well known shows that appeal to the same target audience often gives the right viewers the opportunity to sample the new series
14. Pre Echo Program placed on schedule to come before a popular program
15. Inheritance Program placed after a successful program in the hopes of inheriting some of it’s audience.
