1. Social Life of Cities
Connected Urban Development:
The Double U Network Experience in the Netherlands
Bas Boorsma, IBSG Director, Cisco
SUPPORTED BY:

2. Bring Information to the User, Not the User to
the Information
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3. Smart Work Center Concept
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4. Smart Work Centers
From 1 to 99 locations in the Netherlands
From Proof of Concept to Network
Key Features of SWC
 Flexible work stations/ conference
rooms
 Lounge work places
 Telepresence facilities
 Restaurant
Massive personal car travels
substituted through the chain of SWCs  Catering
 Child day care
 Bank
 IT Support
 Parking
 Social Programs
 Employment agency
 Easy physical access
 Anything else that may help
optimize a day in the life of a worker
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5. Amsterdam
Almere
The Hague
Rotterdam
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6. www.w-smartwork.nl
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7. Next Generation
‘Smart Work’
Spaces
Added
Value
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8. 8

9. Some take aways, thoughts…
 Physical Urban Mobility by choice, not default
 Quality: Emotional, Caring, Sense of belonging,
empowerment, involvement, sharing…
 Space: Multi-functionality, Multiple Use
 Space: Radical new business models, move away from
fixed square feet/meter models
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10. Considering Multiple Use of Smart Work Centers
Healthcare Government
Education Aging Well
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