1. 72-49 Loubet Street, Forest Hills, NY11375
T: 1-646-688-4899; F:1-646-216-9789
info@conabiz.com
www.conabiz.com
6 ways to get quality leads from Search Engines
Case study: www.womenslipper.com
Written by: Mike Le
Email: info@conabiz.com
Date: 04/19/2010
Introduction
This article aims to provide background for business owners to further grow their business with
Search Engine Optimization (SEO). Many businesses now consider Search Engines as a
remarkable, quality lead source that can boost business performance. And the notes here may
help you do a little better!
Note: This is not a “How-To” Guide for SEO beginners.
Note #1: Focus on Keywords that exactly target your buyers
There are two common mistakes: (1) Optimizing for “interesting” keywords that nobody
searches for (2) Optimizing for high-traffic keywords that are not suitable for your products or
services.
Search Engine Optimization is more about Marketing than Technology. The key for successful
SEO strategy is to understand your customers, to know when they need your products or
services, and to know the keywords they will type into Search Engines to find what they need.
Thus, doing proper Keyword Research before starting any SEO activity is the most important
step. By focusing your effort on productive keywords, you save yourself a lot of time and
money, because SEO is a very time-consuming and competitive process. You can use tools like
www.keyworddiscovery.com to find recommended keywords, but you will need to trust your
own instinct also.
1

2. 72-49 Loubet Street, Forest Hills, NY11375
T: 1-646-688-4899; F:1-646-216-9789
info@conabiz.com
www.conabiz.com
Case study: Keyword “Leather slippers for women”: Rank #1 in Google over 1,050,000 results.
The keyword contains targeted customer (women), product (slippers) type (leather) that has
good chance to convert searchers into buyers.
Womenslipper.com
enjoys FREE, organic
#1 ranking for this
quality keyword,
that zappos.com,
Nordstrom.com,
landsend.com have
to spend money in
Pay-per-click to
show up!
Of course you want to have more than one keyword to rank on top, but there is no reason to
waste time on keywords that do not work. WomenSlipper.com has various keywords that rank
on page 1 of Search Engines, but we cannot list them all here in this public article.
Note #2: Learn from your competitors
Your online competitors can be different from your competitors next door.
To know your competitors, simply enter the keywords in your Keyword Research to Google
and/or Yahoo, and see who ranks on top. Do they offer exact products or services that you are
selling?
Write them down. In order to sell your products/services, you’ll need to beat them in the
Search Engines’ ranking. You should also look at Pay-per-click listings to find your competitors.
They are also taking away your future customers at a cost. Learn as much as you can about your
competitors and the keywords they are using, with tools like Alexa.com and Keycompete.com.
Also, be practical: There are lucrative keywords that all the biggest online retailers or service
providers, with deep pockets and huge product databases, are pouring money and time to stay
on top. It is not wise to compete directly with them. Type “women slippers” to Google and
you’ll find Amazon, Target, Zappos, QVC, etc. Find a list of keywords that can help you reach
your niche target.
2

3. 72-49 Loubet Street, Forest Hills, NY11375
T: 1-646-688-4899; F:1-646-216-9789
info@conabiz.com
www.conabiz.com
Note #3: Choose a good domain
Buy a domain that contains your most important keywords.
Domain Keywords are among the most effective factors that can improve a website ranking in
Search Engines. Searching for slippers online, you’ll always see most of top-ranked websites
have domains that contains keywords, .e.g. womenslipper.com, slippers4you.com,
slipperwarehouse.com etc.
There are exceptions to this rule. Zappos.com does not have a keyword-style domain, but still
can be sold for 1 billion dollars. However, unless you think you are as resourceful as Zappos,
choosing good domains will make your life a lot easier (however it does not guarantee success –
it just give you an edge). And, that is simple to do as well.
Case Study: www.womenslipper.com: “women” and “slipper” are main keywords for Women
Slipper ecommerce portal.
By selecting this domain, www.womenslipper.com is able to appear at page #2 (rank 12) for the
extremely competitive keyword “women slipper” which has strong competition e.g.
zappos.com, shoebuy.com, amazon.com, uggaustralia.com, onlineshoes.com, footsmart.com,
especially when this domain was just registered in 2009. Young domains are considered “less
credible” in Search Engines and not as easy to be ranked on top.
Note #4: Do not forget optimizing your website for product name
If a searcher types in “white zest slippers” in Google, it is more likely that this searcher knows
exactly what he/she is looking for, and thus is more likely to buy. These keywords may have a
lower search volume, but it is good to optimize them because they have a good conversion
rate.
Case Study: Keyword “Krunch Slippers”: Rank #1 in Google
Jose Marco Slippers:
Rank #1 in Google
Zest Slippers: Rank #1
in Google
Tessa Slippers: Rank
#2 in Google
3

4. 72-49 Loubet Street, Forest Hills, NY11375
T: 1-646-688-4899; F:1-646-216-9789
info@conabiz.com
www.conabiz.com
Note #5: Optimize for Google Images
For shoppers that want to see the product before buying, optimizing for Google Images is an
excellent way to convert them into your customers. If your product ranks on the first page of
Google Image results, you get both your website listed and a fresh look for your product for
viewers, which is even more effective than text ads.
Note #6: Optimize for other Search Engines
While Google continues to dominate Search Market with a 67% market share, Yahoo and Bing
still attract nearly 30% search queries, and can drive a remarkable quantity of leads to your
website. Do not forget these Search Engines, a lead is a lead is a lead. Thus, pay attention to all
the Search Engines to enjoy all the traffic you deserve.
4

5. 72-49 Loubet Street, Forest Hills, NY11375
T: 1-646-688-4899; F:1-646-216-9789
info@conabiz.com
www.conabiz.com
Mike Le is the co-founder of Conative Business Inc. (CBI), an Internet Marketing and Web
Solutions firm in New York. Mike has grown his business from a young startup into a leading
Internet firm specializing in high-end Web Design, Ecommerce, Flash, Search Engine
Optimization, Pay-per-click Management, Email and Social Media strategies. A few successful
websites that CBI has developed include: www.worldgolfnetwork.com, www.bunsohonyc.com,
www.vietasiafoods.com, www.womenslipper.com, and more at the company website:
www.conabiz.com.
SEO for WomenSlipper.com is managed by Conative Business Inc.
5