1. Communication Avenue: Best way to learn the analysis of market competitors
Analysis of competitors in the market is main component of
any market research technique as without it operating the
business would be a blindfold and a wasteful task.

2. Communication Avenue Research
• Communication Avenue research to provide analysis of competitive
market which allows a firm or a corporation to determine the stability and
vulnerability of potential and present competitors which helps the
marketers to figure out the customer marketplace in which it performs its
business.

3. Communication Avenue Suggest the Marketers
• So to start with their mode of operation, communication avenue suggest
the marketers that they should first startup with competitor analysis, that
can be performed on doing it in a excel sheet, scripting out it on a large
whiteboard or may even notice down it on a simple paper.

4. Marketers Integration
• In this activity the marketers integration is to generate a grid table that
tabulates one’s own company and its competitors
stability, vulnerability, opportunities and bluffs. The marketers must
consolidate all the compatible resources of evaluating the competitors into
a certain structure for efficient and effective scenario creation, executing
strategies, observing the evolution and composing modification as required.
Basically competitor analysis is a strategic component and an important
element for analyzing the market and a complete business or corporate
strategy.

5. Technology and Modernization
• Various new business sectors arrive in the market daily, precisely in the
group of online international start ups. Large or small, modern competitors
should not be handled lightly but they should be anxiously watched and
observed. Thus marketing research of competitors is a necessity for every
business company that desire to achieve success in this era of technology
and modernization.