Version 10/19
Ateneo-Celadon Presents a niche Marketing Solution
Free Love : Free Photocopying
Providing students with Free Photocopying in exchange for a message
1

CONCEPT Free Love, Permission Marketing
Free Love Thrives on an all-
out war for consumers’ ever
scarcer attention.
Ads that went to people who
wanted them outpreformed
(50:1) ads aimed at strangers.
Respect becomes profitable
2

How does it work ?
aper
the p to
ys for hange
r” pa n exc
A “S ponso ying i
d pho tocop ssage/logo/
an a me
place rtisement
adve
Proof of Concept Run Layout
3

Why ? What are the Benefits ?
1. Public Relations
Photocopying is one of
the major expenses of
college student. Create a
Positive PR by showing
students and the world
you are there to
SUPPORT them as w
ell
The Money they saved from Photocopying can be used for something else.
4

Why ? What are the Benefits ?
E ffect ively of the
Adve rtise d to b e part
1I. cons idere ts. Effe ctively
De M anila is mic B racke
Atene o s A Eco no your m essage
er C t o Clas Additi onally
Upp our ta rgets. repea tedly.
reach y uld b e read
wo
5

Why ? What are the Benefits ?
III. Non-Traditional Method
A purple cow. Get your product and company
noticed by providing a service which students
frequent for free. Do Something different.
6

In a Sea of Ads ? Who gets noticed ?
GET NOTICED !!!
WHO WON’T LOVE FREE PHOTOCOPYING !? IT’S FREE LOVE
7

PROOF OF CONCEPT
United States
TadaCopy : Japan
Around the World this concept has
COPYFOX : United Kingdom
given birth to numerous companies
8

PROOF OF CONCEPT : Philippines
Last September 21-26, 2008
Ateneo-Celadon Successfully Implemented a
Free Photocopying Service in Ateneo De Manila.
The First Ever Free Photocopying Service
in Philippines. We got 498 signatures, and
distributed 8,797 free photocopies !! Creating a
Buzz in the Ateneo Community
The Faculty of the Loyola Schools were very enthusiastic with this service
9

Free Love this November 17 - 21, 2008
Our Proof Concept and soft Launch
caused a commotion and a lot of people
wanted more free Photocopying most
specially when they need it the
most...the start of a semester
....Because of this, we would
have another Free Photocopying
Service this November and
we want you to Join Us
10

New Style This November
I. Tapping the Professors
Required Readings will be available for free, The
Professors will give us their readings. Readings are by
far the most effective of all types of things being
photocopied, it doesn’t get throwed away and is often
recycled.
II. New Design Layout
From the Responses and New Ideas we developed a
new layout in order for it to be more Friendly,
Recyclable and Effective. But still you get the final say
on your design.
III. Aggressive Awareness
Campaign
High Demand on Day 1, Making Students aware of the
free photocopying services for them to avail of it.
11

New Design
More
Prominent
Logo Custom
Advertisement
Lines so that the
Message to
paper can be students, CSR,
recycled as notes
paper and to Membership
encourage students
to take notes with
clubs and
their readings anything you
want !!
Sample Layout
Black and White Colors only, because colored are too distracting for the students and we care about
the students too and their education ^_^
12

Cost
1 Ream = 500 Sheets
You can order more than 1 Ream !
Volume Discounts Available
Venue for Free sampling of your
products can be negotiated
*We would be alternating sponsor layouts and not everyone will photocopy 17 pages,most are less
13

Contact Us :
Matthew A. Cua
3 BS Management of Applied Chemistry
Celadon Manager
(Project Manager for Free Photocopying)
isangisla@yahoo.com
09175021225
Ateneo-Celadon
Manny V. Pangilinan Center Room 208
(02)426-6001 loc. 5409
The Future ? This may only be the Start XD THANK YOU
14