1. Your Value Proposition What do you do? How do you add value to your clients? What problems do you solve? 2. WHY do you do WHAT you do? What motivates you? What do you want to achieve for your clients? 3. Your Specialities Do you work in a particular niche? Do you solve a specific problem? With whom do you enjoy working? 4. Something Personal What do you enjoy doing outside of the office? What are you passionate about? 5. Reasons to Connect What are the situations where your clients need you most? What professionals would benefit from partnering with you?