Geo messages for SIM cards


Published on

This service lets mobile users share location info on the peer to peer basic as a signature for the standard messages (email, SMS).

Published in: Technology, Business
1 Comment
  • You can do exactly the same with these Free SIM cards now
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Geo messages for SIM cards

  1. 1. Geo messages for SIM cards Dmitry Namiot Moscow State University 2011
  2. 2. Location based services <ul><li>600 billion text messages per year in the US ask &quot;where are you?&quot; – as per Location Business Summit 2010 data. </li></ul><ul><li>A huge amount of mobile services is actually being built around this question so their main feature is user’s location exchange. </li></ul>
  3. 3. Location based services <ul><li>In the most cases it is implemented as the ability for the mobile user (mobile phone owner) write down own location info in the some special place (special mobile application). </li></ul><ul><li>But it means of course, that user must be registered in this service (download some special application). </li></ul><ul><li>And even more important – everyone who needs this information must use the same service too. </li></ul>
  4. 4. Location based services <ul><li>Our idea: add location info to the standard messag es (email, SMS) </li></ul><ul><li>No more special applications </li></ul><ul><li>Location is a link in SMS or Email – it is like a signature in email-clients </li></ul><ul><li>SMS applications are doing this for years: deliver data as links </li></ul>
  5. 5. Geo Messages: schema <ul><li>Get Cell Id data from SIM card </li></ul><ul><li>Provide web page (via SCWS) with links to external web service </li></ul><ul><li>External service converts Cell Id info into geo data </li></ul><ul><li>Service responds with web page with an appropriate URI schema: mailto: or sms: </li></ul>
  6. 6. How does it work
  7. 7. Geo signature <ul><li>Signature is a link to the map </li></ul><ul><li>Landing page: contains an </li></ul><ul><li>appropriate map and some </li></ul><ul><li>geo-targeted information </li></ul><ul><li>(advertising) </li></ul><ul><li>No extra applications and/or </li></ul><ul><li>services </li></ul><ul><li>Direct link (URL) added to </li></ul><ul><li>the message </li></ul>
  8. 8. Mobile web mashup <ul><li>SCWS servlet: local information </li></ul><ul><li> geo data for cells (latitude, longitude). Actually, and provider for geo data could be used. </li></ul><ul><li>Google Static Maps </li></ul><ul><li>URL shortening (e.g. </li></ul><ul><li>URI scheme (sms: mailto:) </li></ul>
  9. 9. How does it work <ul><li>SCWS servlet requests local information </li></ul><ul><li>Servlet creates a link to our mashup </li></ul><ul><li>Mashups accepts cellid, mcc, mns and obtains latitude/longitude </li></ul><ul><li>Mashup creates a link to the map and shortens it </li></ul><ul><li>Mashup publishes messaging links (sms: and mailto: ) with short URL </li></ul>
  10. 10. How does it work – with landing page <ul><li>SCWS servlet requests local information </li></ul><ul><li>Servlet creates a link to our mashup </li></ul><ul><li>Mashups accepts cellid, mcc, mns and obtains latitude/longitude </li></ul><ul><li>Mashup creates a link to the map OR </li></ul><ul><li>Mashup creates a landing page and shortens its URL – here is the difference: geo-target advertising! </li></ul><ul><li>Mashup publishes messaging links (sms: and mailto: ) with short URL </li></ul>
  11. 11. Geo Messages approach <ul><li>It is a part of common solution provided for smart phones (HTML5 mobile web, Android application) and Java phones (J2ME application). </li></ul><ul><li>See </li></ul><ul><li>With SIM cards based implementation it works for legacy phones too </li></ul>
  12. 12. Advantages for SIM-cards based solution <ul><li>Supports legacy phones </li></ul><ul><li>Natural integration for mobile internet and messaging (SMS): location info is a link </li></ul><ul><li>Could be pre-configured by operators. E.g. add contact links for some special destinations (emergency, service office, insurance company etc.) </li></ul><ul><li>Peer to peer location sharing – there is no external server with user’s data </li></ul>
  13. 13. Future development <ul><li>Geo Messages uses default SMS and Email clients (via URI schemes) </li></ul><ul><li>It opens potentially the ability to add location sharing functionality right to messaging clients (e.g. the similar manner SMS clients add graphical symbols for example) </li></ul>
  14. 14. Conclusion <ul><li>service proposes a new way for the location info exchange: peer to peer sharing via messaging </li></ul><ul><li>service does not introduce a yet another social network or service. </li></ul><ul><li>Supports legacy phones </li></ul><ul><li>deploys existing and very popular channels (e.g. SMS) for sharing locations </li></ul><ul><li>mobile web mashup, that could be easily extended </li></ul>