Geo messages for SIM cards

Geo messages for SIM cards Dmitry Namiot Moscow State University 2011

Location based services
600 billion text messages per year in the US ask "where are you?" – as per Location Business Summit 2010 data.
A huge amount of mobile services is actually being built around this question so their main feature is user’s location exchange.

In the most cases it is implemented as the ability for the mobile user (mobile phone owner) write down own location info in the some special place (special mobile application).
But it means of course, that user must be registered in this service (download some special application).
And even more important – everyone who needs this information must use the same service too.

Our idea: add location info to the standard messag es (email, SMS)
No more special applications
Location is a link in SMS or Email – it is like a signature in email-clients
SMS applications are doing this for years: deliver data as links

Geo Messages: schema
Get Cell Id data from SIM card
Provide web page (via SCWS) with links to external web service
External service converts Cell Id info into geo data
Service responds with web page with an appropriate URI schema: mailto: or sms:

How does it work

Geo signature
Signature is a link to the map
Landing page: contains an
appropriate map and some
geo-targeted information
(advertising)
No extra applications and/or
services
Direct link (URL) added to
the message

Mobile web mashup
SCWS servlet: local information
Opencellid.org: geo data for cells (latitude, longitude). Actually, and provider for geo data could be used.
Google Static Maps
URL shortening (e.g. bit.ly)
URI scheme (sms: mailto:)

How does it work
SCWS servlet requests local information
Servlet creates a link to our mashup
Mashups accepts cellid, mcc, mns and obtains latitude/longitude
Mashup creates a link to the map and shortens it
Mashup publishes messaging links (sms: and mailto: ) with short URL

How does it work – with landing page
SCWS servlet requests local information
Servlet creates a link to our mashup
Mashups accepts cellid, mcc, mns and obtains latitude/longitude
Mashup creates a link to the map OR
Mashup creates a landing page and shortens its URL – here is the difference: geo-target advertising!
Mashup publishes messaging links (sms: and mailto: ) with short URL

Geo Messages approach
It is a part of common solution provided for smart phones (HTML5 mobile web, Android application) and Java phones (J2ME application).
See http://servletsuite.com/geomessage/
With SIM cards based implementation it works for legacy phones too

Advantages for SIM-cards based solution
Supports legacy phones
Natural integration for mobile internet and messaging (SMS): location info is a link
Could be pre-configured by operators. E.g. add contact links for some special destinations (emergency, service office, insurance company etc.)
Peer to peer location sharing – there is no external server with user’s data

Future development
Geo Messages uses default SMS and Email clients (via URI schemes)
It opens potentially the ability to add location sharing functionality right to messaging clients (e.g. the similar manner SMS clients add graphical symbols for example)

Conclusion
service proposes a new way for the location info exchange: peer to peer sharing via messaging
service does not introduce a yet another social network or service.
Supports legacy phones
deploys existing and very popular channels (e.g. SMS) for sharing locations
mobile web mashup, that could be easily extended

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Geo messages for SIM cards

by Coldbeans Software on Aug 24, 2011

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Geo messages for SIM cards — Presentation Transcript