Geo messages for SIM cards

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This service lets mobile users share location info on the peer to peer basic as a signature for the standard messages (email, SMS).

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  • You can do exactly the same with these Free SIM cards now https://freesim.vodafone.co.uk/
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Geo messages for SIM cards

  1. 1. Geo messages for SIM cards Dmitry Namiot Moscow State University 2011
  2. 2. Location based services <ul><li>600 billion text messages per year in the US ask &quot;where are you?&quot; – as per Location Business Summit 2010 data. </li></ul><ul><li>A huge amount of mobile services is actually being built around this question so their main feature is user’s location exchange. </li></ul>
  3. 3. Location based services <ul><li>In the most cases it is implemented as the ability for the mobile user (mobile phone owner) write down own location info in the some special place (special mobile application). </li></ul><ul><li>But it means of course, that user must be registered in this service (download some special application). </li></ul><ul><li>And even more important – everyone who needs this information must use the same service too. </li></ul>
  4. 4. Location based services <ul><li>Our idea: add location info to the standard messag es (email, SMS) </li></ul><ul><li>No more special applications </li></ul><ul><li>Location is a link in SMS or Email – it is like a signature in email-clients </li></ul><ul><li>SMS applications are doing this for years: deliver data as links </li></ul>
  5. 5. Geo Messages: schema <ul><li>Get Cell Id data from SIM card </li></ul><ul><li>Provide web page (via SCWS) with links to external web service </li></ul><ul><li>External service converts Cell Id info into geo data </li></ul><ul><li>Service responds with web page with an appropriate URI schema: mailto: or sms: </li></ul>
  6. 6. How does it work
  7. 7. Geo signature <ul><li>Signature is a link to the map </li></ul><ul><li>Landing page: contains an </li></ul><ul><li>appropriate map and some </li></ul><ul><li>geo-targeted information </li></ul><ul><li>(advertising) </li></ul><ul><li>No extra applications and/or </li></ul><ul><li>services </li></ul><ul><li>Direct link (URL) added to </li></ul><ul><li>the message </li></ul>
  8. 8. Mobile web mashup <ul><li>SCWS servlet: local information </li></ul><ul><li>Opencellid.org: geo data for cells (latitude, longitude). Actually, and provider for geo data could be used. </li></ul><ul><li>Google Static Maps </li></ul><ul><li>URL shortening (e.g. bit.ly) </li></ul><ul><li>URI scheme (sms: mailto:) </li></ul>
  9. 9. How does it work <ul><li>SCWS servlet requests local information </li></ul><ul><li>Servlet creates a link to our mashup </li></ul><ul><li>Mashups accepts cellid, mcc, mns and obtains latitude/longitude </li></ul><ul><li>Mashup creates a link to the map and shortens it </li></ul><ul><li>Mashup publishes messaging links (sms: and mailto: ) with short URL </li></ul>
  10. 10. How does it work – with landing page <ul><li>SCWS servlet requests local information </li></ul><ul><li>Servlet creates a link to our mashup </li></ul><ul><li>Mashups accepts cellid, mcc, mns and obtains latitude/longitude </li></ul><ul><li>Mashup creates a link to the map OR </li></ul><ul><li>Mashup creates a landing page and shortens its URL – here is the difference: geo-target advertising! </li></ul><ul><li>Mashup publishes messaging links (sms: and mailto: ) with short URL </li></ul>
  11. 11. Geo Messages approach <ul><li>It is a part of common solution provided for smart phones (HTML5 mobile web, Android application) and Java phones (J2ME application). </li></ul><ul><li>See http://servletsuite.com/geomessage/ </li></ul><ul><li>With SIM cards based implementation it works for legacy phones too </li></ul>
  12. 12. Advantages for SIM-cards based solution <ul><li>Supports legacy phones </li></ul><ul><li>Natural integration for mobile internet and messaging (SMS): location info is a link </li></ul><ul><li>Could be pre-configured by operators. E.g. add contact links for some special destinations (emergency, service office, insurance company etc.) </li></ul><ul><li>Peer to peer location sharing – there is no external server with user’s data </li></ul>
  13. 13. Future development <ul><li>Geo Messages uses default SMS and Email clients (via URI schemes) </li></ul><ul><li>It opens potentially the ability to add location sharing functionality right to messaging clients (e.g. the similar manner SMS clients add graphical symbols for example) </li></ul>
  14. 14. Conclusion <ul><li>service proposes a new way for the location info exchange: peer to peer sharing via messaging </li></ul><ul><li>service does not introduce a yet another social network or service. </li></ul><ul><li>Supports legacy phones </li></ul><ul><li>deploys existing and very popular channels (e.g. SMS) for sharing locations </li></ul><ul><li>mobile web mashup, that could be easily extended </li></ul>

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