[On Demand Webinar] Generating Content Discovery with Syndicated Distribution discusses:
- Common challenges in content marketing
- Content distribution and its role in demand generation
- Incorporating wire distribution into content marketing strategy and its benefits to demand generation
Webinar link: http://e.prnewswire.com/PRN-Generating-Content-with-Syndicated-Distribution-LP-On-Demand.html?LSP=20K&LS=PRN-Webinar&LSC=Generating-Content
3. “According to
PR Newswire
Research, adding
visuals to your
content increases
visibility and
engagement by 92%.”
Paolina Milana
Chief
Communications
Officer
St. Baldrick’s
Foundation
4. Buyer Behavior Has Become Much More Sophisticated
Buyers engage
across all channels
throughout buyer
lifecycle
PAID-EARNED-OWNED
Buyers are
increasing reliance
on their own digitally-
focused research
Prompting brands to
focus on content
creation and online
promotion across
channels
6. PR Newswire | St. Baldrick’s Foundation
6
Paolina Milana
St. Baldrick’s Foundation
Chief Communications Officer
Generating Content Discovery
with Syndicated Distribution
8. 8
Step One: Before you launch your content, add some
visuals.
According to PR Newswire Research, adding visuals to your
content increases visibility and engagement by 92%.” –
Paolina Milana
9. 9
Step Two: When you’re ready to launch your content, send
out a news release with your best message.
Make sure to embed a link to those high-value assets in the release.
And don’t forget about tracked links so you can refer back to the data!
10. 10
Step Three: Promote the content, the release, and the
supporting content socially.
Use Twitter and LinkedIn.
11. 11
Step Four: Amplify your content further by utilizing other
distribution channels – syndicate your content
Post your infographic to Visual.ly or your slide deck to SlideShare.
These get millions of visitors every month and will help get your content some additional exposure.
12. 12
Want to make your distribution
strategy even more successful?
Leverage your newswire service.