To help bring you up to speed on all things measurement, we've compiled our best tracking and measurement content for 2015.

1. CNW'S BEST OF 2015:
TRACKING &
MEASUREMENT

2. Being fluid in measurement metrics is a big change within
PR’s creative­driven landscape, but it’s necessary since
communicators are often asked to do much more with
much less.
To help bring you up to speed on all things measurement,
we’ve compiled our best tracking & measurement content
for 2015

3. In our two­part series, THREE DANGER ZONES TO
AVOID WITH SOCIAL ANALYTICS we asked three
digital experts for their take on things PR people should
watch out for as they do the math
Check out Part One Check out Part Two

4. Like any communications tool, hashtags must be used
effectively
In our post, 5 METRICS TO MEASURE THE
PERFORMANCE OF YOUR NEWS RELEASE, we
explored some simple metrics that can illustrate the
performance of your news release

5. Having access to timely information is critical to
planning and executing an effective communications
strategy.
From our post, MAXIMIZING THE VALUE OF
MEDIA MONITORING, learn how to use monitoring
platforms beyond the basics.

6. Even though we’re not (by and large) data scientists,
we still need to be able to tell the stories behind the
numbers. Luckily for PR professionals, critical thinking
is our strong suit.
In WHY DATA VISUALIZATIONS ARE IMPORTANT
TO PR PROFESSIONALS, we share how you can take
a good look at your data.

7. While streamlining media monitoring may save costs
and create efficiencies, there are several reasons why
you may need two platforms to effectively cover
traditional and social monitoring.
We explored these reasons in our post, BRAND
MONITORING ON TRADITIONAL AND SOCIAL
MEDIA PLATFORMS.

8. Our paper, WHY METRICS ARE THE KEY TO
GETTING A SEAT AT THE REVENUE TABLE, offers
advice on how to get a seat at the revenue table, so
that PR moves more towards the top of the strategy
discussion instead of simply being tactical

9. Is it time to consider investing in tools to help shoulder
the burden of brand monitoring?
Learn more in our white paper, JUSTIFYING A MEDIA
MONITORING SERVICE.

10. With several reports and research results crossing the
wire on a daily basis, it’s hard to make that data
resonate with media and your target audience
In our CANADIAN CONTENT WE LOVE: FOOD
BANKS CANADA post, FBC provided snapshots of its
survey through simple statistics encourages social
sharing and for audiences to dig deeper into the report

11. What measurement tips have you picked up this year?
Tweet us @CNWGroup

12. info@newswire.ca
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1­877­CNW­7890
@CNWGroup