Social Media Marketing

   How Can I Use YouTube, LinkedIn
                 YouTube LinkedIn,
   Facebook, Squidoo and Oth...
Keep an open mind
   p     p

 In times of change
              change,
   learners inherit the earth
      while the lear...
What’s new about 2.0?

  1.0
  1 0 – one-way and i t
                    d interruptive,
                              ti
...
Types of Marketing
  Outbound Marketing                 Inbound Marketing
   Telemarketing
   T l     k ti                ...
Why Should You Use It?
  y




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospitality Ink
What is Social Media ?

   Any communications format where the
         users publish the content
                        ...
Social Media Marketing
                     g


   It helps increase your search
   engine optimization (SEO)
        i   ...
Blogs




           (c) 2009 All Rights Reserved
        Cris Canning CMP Hospitality Ink
Blogs by Email




            (c) 2009 All Rights Reserved
         Cris Canning CMP Hospitality Ink
Blog Directory - Technorati




               (c) 2009 All Rights Reserved
            Cris Canning CMP Hospitality Ink
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Microblogging - Twitter
        gg g




               (c) 2009 All Rights Reserved
            Cris Canning CMP Hospital...
How Twitter Can Help
  PR: Promote your event (before & during)
  and build buzz
  Find out what others are saying about y...
Twitpics
  Use Twitter to share pictures.
  Log into Twitpics with you Twitter username
  and password.
  Click on “Upload...
E-Zine - HTML




      A good service provider is Constant Contact.
                     (c) 2009 All Rights Reserved
   ...
E-Zine - Text




   If you are concerned about Blackberries, firewalls or international
   recipients, go straight t t Te...
Social Networking
                g
 “I’m 48 and I don’t understand this
  Im           don t
       Social Networking stu...
Social Networking - Linkedin
                g




               (c) 2009 All Rights Reserved
            Cris Canning CM...
Social Networking - Linkedin
                g




               (c) 2009 All Rights Reserved
            Cris Canning CM...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Social Networking - Facebook
Why Should You Care about Facebook?
   Over 120 million active users
   Adding 250,000 new us...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Pages
  g




           (c) 2009 All Rights Reserved
        Cris Canning CMP Hospitality Ink
Create a Business Page
                    g




               (c) 2009 All Rights Reserved
            Cris Canning CMP ...
Social Networking - Auttr
                g




                (c) 2009 All Rights Reserved
             Cris Canning CMP...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Photo sharing - flickr




 Photo h ti
 Ph t hosting sites make it easier f you t include photos.
               it     k ...
Tagging
  gg g




             (c) 2009 All Rights Reserved
          Cris Canning CMP Hospitality Ink
Video Sharing - YouTube
            g




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospitali...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Case Study: Will It Blend
         y




                (c) 2009 All Rights Reserved
             Cris Canning CMP Hospit...
Other Web 2.0 ideas
O         20
 (for inbound marketing)


          (c) 2009 All Rights Reserved
       Cris Canning CMP...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Free Forums




             (c) 2009 All Rights Reserved
          Cris Canning CMP Hospitality Ink
Participate in Q&A
       p




               (c) 2009 All Rights Reserved
            Cris Canning CMP Hospitality Ink
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Online Communities - Ning
                        g




               (c) 2009 All Rights Reserved
            Cris Canni...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Event Sites




                 (c) 2009 All Rights Reserved
              Cris Canning CMP Hospitality Ink
Event Sites




                 (c) 2009 All Rights Reserved
              Cris Canning CMP Hospitality Ink
Facebook Event Page
                 g




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospital...
Public Relations 2.0




             (c) 2009 All Rights Reserved
          Cris Canning CMP Hospitality Ink
Send releases directly to your
target market.
   News Aggregators & Social
   Bookmarking
   Article Marketing
   A ti l M...
News Aggregators - Digg




 It’s not always about making the front page of these sites but rather creating
 multiple link...
Social Bookmarking – del.icio.us
                 g




               (c) 2009 All Rights Reserved
            Cris Canni...
Article Marketing
                g




               (c) 2009 All Rights Reserved
            Cris Canning CMP Hospitali...
Resource Box

 Visit http://www.TheInternetArticleGuy.com for
 more leading edge tips and tools for writing
 articles that...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Online Press Room




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospitality Ink
Thought Leadership/Expertise




                (c) 2009 All Rights Reserved    (c) 2009 Cris Canning CMP
             Cr...
Teleclass




       This can be a revenue source or “pink spoon.”
                      (c) 2009 All Rights Reserved
    ...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Webinar




      This can be a revenue source or “pink spoon.”
                     (c) 2009 All Rights Reserved
        ...
Podcasts




 Use audio “radio broadcasts” that can establish your expertise and be
 downloaded free by your prospects.

 ...
Market Research




 Stay abreast of what’s being said about you, your organization, your products
 and those of your comp...
Use Keywords & Phrases
      y

  Use the words that they use
    What words will they use to find you?
    Address their ...
Keyword Search
  y




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospitality Ink
Personas
  A picture
  Attributes/demographics
  Personality
  Profile/bio
  Needs as a customer
  Potential questions/con...
Sample Buyer Personas
   p     y




 South by    Analog                Mainstream         Freddy
 Southwest    Artie     ...
Get people involved
    p p
 The answer lies in engagement.
 When people interact with each other
 and you in a social env...
Develop Content
      p
  What do you want them to believe?
            y
  Content should be specific to each
  audience
...
(c) 2009 All Rights Reserved
Cris Canning CMP Hospitality Ink
Brought to y by
    g      you y




              (c) 2009 All Rights Reserved
           Cris Canning CMP Hospitality Ink
Thank you
       and
          I’ll see you online.


              (c) 2009 All Rights Reserved
           Cris Canning C...
Upcoming SlideShare
Loading in...5
×

Social Media Marketing Naaa 09 Ppt [Compatibility Mode]

1,581

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,581
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
61
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Marketing Naaa 09 Ppt [Compatibility Mode]

  1. 1. Social Media Marketing How Can I Use YouTube, LinkedIn YouTube LinkedIn, Facebook, Squidoo and Others to Promote my Auction By Cris Canning CMP
  2. 2. Keep an open mind p p In times of change change, learners inherit the earth while the learned find themselves wonderfully prepared for a world th t no l ld that longer exists. i t Eric Hoffer (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  3. 3. What’s new about 2.0? 1.0 1 0 – one-way and i t d interruptive, ti controlled by the corporation 2.0 interactive, 2 0 – interactive stimulates dialogue dialogue, controlled by the customer (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  4. 4. Types of Marketing Outbound Marketing Inbound Marketing Telemarketing T l k ti SEO / SEM Trade Shows Blogging Direct M k ti Di t Marketing Social M di S i l Media Email Blasts RSS Print Ad P i t Ads Free tools / Trials F t l Ti l TV/Radio Ads Public Relations (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  5. 5. Why Should You Use It? y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  6. 6. What is Social Media ? Any communications format where the users publish the content content. Social media marketing is inbound marketing. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  7. 7. Social Media Marketing g It helps increase your search engine optimization (SEO) i ti i ti It helps promote your blog It is permission centric (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  8. 8. Blogs (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  9. 9. Blogs by Email (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  10. 10. Blog Directory - Technorati (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  11. 11. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  12. 12. Microblogging - Twitter gg g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  13. 13. How Twitter Can Help PR: Promote your event (before & during) and build buzz Find out what others are saying about your company Obtain real-time feedback (market research) Market your experience to the industry Connect with journalists Find out what others are saying about your company (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  14. 14. Twitpics Use Twitter to share pictures. Log into Twitpics with you Twitter username and password. Click on “Upload Photo” and follow along. You can also upload from y p your p phone. Be sure to share pictures from this conference. Email them to nautoauctionasn.8466@twitpic.com (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  15. 15. E-Zine - HTML A good service provider is Constant Contact. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  16. 16. E-Zine - Text If you are concerned about Blackberries, firewalls or international recipients, go straight t t Text Pad is a program t keep them properly i i t t i ht text. T t P d i to k th l formatted. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  17. 17. Social Networking g “I’m 48 and I don’t understand this Im don t Social Networking stuff.” Similar to a business cocktail reception Without the With t th constraints t i t of time and space (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  18. 18. Social Networking - Linkedin g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  19. 19. Social Networking - Linkedin g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  20. 20. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  21. 21. Social Networking - Facebook Why Should You Care about Facebook? Over 120 million active users Adding 250,000 new users daily since January ’07 4th most trafficked site Most trafficked social media site Top social search engine More than 55,000 networks More than half are outside college & fastest growing d i demographic i 25 years or older hi is ld (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  22. 22. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  23. 23. Pages g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  24. 24. Create a Business Page g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  25. 25. Social Networking - Auttr g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  26. 26. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  27. 27. Photo sharing - flickr Photo h ti Ph t hosting sites make it easier f you t include photos. it k i for to i l d h t (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  28. 28. Tagging gg g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  29. 29. Video Sharing - YouTube g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  30. 30. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  31. 31. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  32. 32. Case Study: Will It Blend y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  33. 33. Other Web 2.0 ideas O 20 (for inbound marketing) (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  34. 34. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  35. 35. Free Forums (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  36. 36. Participate in Q&A p (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  37. 37. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  38. 38. Online Communities - Ning g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  39. 39. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  40. 40. Event Sites (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  41. 41. Event Sites (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  42. 42. Facebook Event Page g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  43. 43. Public Relations 2.0 (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  44. 44. Send releases directly to your target market. News Aggregators & Social Bookmarking Article Marketing A ti l M k ti Distribution PR Web, PR Zoom Online Press Room Thought Leadership/Expertise (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  45. 45. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website website. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  46. 46. Social Bookmarking – del.icio.us g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  47. 47. Article Marketing g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  48. 48. Resource Box Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects publicity and prospects, profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing teleseminar. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  49. 49. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  50. 50. Online Press Room (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  51. 51. Thought Leadership/Expertise (c) 2009 All Rights Reserved (c) 2009 Cris Canning CMP Cris Canning CMP Hospitality Ink
  52. 52. Teleclass This can be a revenue source or “pink spoon.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  53. 53. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  54. 54. Webinar This can be a revenue source or “pink spoon.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  55. 55. Podcasts Use audio “radio broadcasts” that can establish your expertise and be downloaded free by your prospects. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  56. 56. Market Research Stay abreast of what’s being said about you, your organization, your products and those of your competitors. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  57. 57. Use Keywords & Phrases y Use the words that they use What words will they use to find you? Address their needs in all communications How and where will th search? H d h ill they h? What media? (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  58. 58. Keyword Search y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  59. 59. Personas A picture Attributes/demographics Personality Profile/bio Needs as a customer Potential questions/concerns Motivations Stage in buying cycle Trigger words (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  60. 60. Sample Buyer Personas p y South by Analog Mainstream Freddy Southwest Artie Mike Freeloader Suzy (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  61. 61. Get people involved p p The answer lies in engagement. When people interact with each other and you in a social environment they y y are already engaged with you – a relationship is formed. p It may only be a small percentage (varies by industry and demographics) but they are the “influencers.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  62. 62. Develop Content p What do you want them to believe? y Content should be specific to each audience Content is king Features “tell” & Benefits “sell” F t “t ll” B fit “ ll” Facts “tell” & Stories “sell” Thought Leadership Editorial Plan (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  63. 63. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  64. 64. Brought to y by g you y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  65. 65. Thank you and I’ll see you online. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×