Social Media Marketing Naaa 09 Ppt [Compatibility Mode]
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Social Media Marketing Naaa 09 Ppt [Compatibility Mode] Presentation Transcript

  • 1. Social Media Marketing How Can I Use YouTube, LinkedIn YouTube LinkedIn, Facebook, Squidoo and Others to Promote my Auction By Cris Canning CMP
  • 2. Keep an open mind p p In times of change change, learners inherit the earth while the learned find themselves wonderfully prepared for a world th t no l ld that longer exists. i t Eric Hoffer (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 3. What’s new about 2.0? 1.0 1 0 – one-way and i t d interruptive, ti controlled by the corporation 2.0 interactive, 2 0 – interactive stimulates dialogue dialogue, controlled by the customer (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 4. Types of Marketing Outbound Marketing Inbound Marketing Telemarketing T l k ti SEO / SEM Trade Shows Blogging Direct M k ti Di t Marketing Social M di S i l Media Email Blasts RSS Print Ad P i t Ads Free tools / Trials F t l Ti l TV/Radio Ads Public Relations (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 5. Why Should You Use It? y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 6. What is Social Media ? Any communications format where the users publish the content content. Social media marketing is inbound marketing. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 7. Social Media Marketing g It helps increase your search engine optimization (SEO) i ti i ti It helps promote your blog It is permission centric (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 8. Blogs (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 9. Blogs by Email (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 10. Blog Directory - Technorati (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 11. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 12. Microblogging - Twitter gg g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 13. How Twitter Can Help PR: Promote your event (before & during) and build buzz Find out what others are saying about your company Obtain real-time feedback (market research) Market your experience to the industry Connect with journalists Find out what others are saying about your company (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 14. Twitpics Use Twitter to share pictures. Log into Twitpics with you Twitter username and password. Click on “Upload Photo” and follow along. You can also upload from y p your p phone. Be sure to share pictures from this conference. Email them to nautoauctionasn.8466@twitpic.com (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 15. E-Zine - HTML A good service provider is Constant Contact. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 16. E-Zine - Text If you are concerned about Blackberries, firewalls or international recipients, go straight t t Text Pad is a program t keep them properly i i t t i ht text. T t P d i to k th l formatted. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 17. Social Networking g “I’m 48 and I don’t understand this Im don t Social Networking stuff.” Similar to a business cocktail reception Without the With t th constraints t i t of time and space (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 18. Social Networking - Linkedin g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 19. Social Networking - Linkedin g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 20. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 21. Social Networking - Facebook Why Should You Care about Facebook? Over 120 million active users Adding 250,000 new users daily since January ’07 4th most trafficked site Most trafficked social media site Top social search engine More than 55,000 networks More than half are outside college & fastest growing d i demographic i 25 years or older hi is ld (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 22. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 23. Pages g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 24. Create a Business Page g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 25. Social Networking - Auttr g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 26. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 27. Photo sharing - flickr Photo h ti Ph t hosting sites make it easier f you t include photos. it k i for to i l d h t (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 28. Tagging gg g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 29. Video Sharing - YouTube g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 30. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 31. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 32. Case Study: Will It Blend y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 33. Other Web 2.0 ideas O 20 (for inbound marketing) (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 34. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 35. Free Forums (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 36. Participate in Q&A p (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 37. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 38. Online Communities - Ning g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 39. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 40. Event Sites (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 41. Event Sites (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 42. Facebook Event Page g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 43. Public Relations 2.0 (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 44. Send releases directly to your target market. News Aggregators & Social Bookmarking Article Marketing A ti l M k ti Distribution PR Web, PR Zoom Online Press Room Thought Leadership/Expertise (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 45. News Aggregators - Digg It’s not always about making the front page of these sites but rather creating multiple links to your blog and website website. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 46. Social Bookmarking – del.icio.us g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 47. Article Marketing g (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 48. Resource Box Visit http://www.TheInternetArticleGuy.com for more leading edge tips and tools for writing articles that bring you prospects publicity and prospects, profits. You can also subscribe to our monthly Article Writing & Marketing Tips Newsletter You are also invited to visit my Express-Start Article Writing Program for more information on the next article writing teleseminar. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 49. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 50. Online Press Room (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 51. Thought Leadership/Expertise (c) 2009 All Rights Reserved (c) 2009 Cris Canning CMP Cris Canning CMP Hospitality Ink
  • 52. Teleclass This can be a revenue source or “pink spoon.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 53. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 54. Webinar This can be a revenue source or “pink spoon.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 55. Podcasts Use audio “radio broadcasts” that can establish your expertise and be downloaded free by your prospects. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 56. Market Research Stay abreast of what’s being said about you, your organization, your products and those of your competitors. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 57. Use Keywords & Phrases y Use the words that they use What words will they use to find you? Address their needs in all communications How and where will th search? H d h ill they h? What media? (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 58. Keyword Search y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 59. Personas A picture Attributes/demographics Personality Profile/bio Needs as a customer Potential questions/concerns Motivations Stage in buying cycle Trigger words (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 60. Sample Buyer Personas p y South by Analog Mainstream Freddy Southwest Artie Mike Freeloader Suzy (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 61. Get people involved p p The answer lies in engagement. When people interact with each other and you in a social environment they y y are already engaged with you – a relationship is formed. p It may only be a small percentage (varies by industry and demographics) but they are the “influencers.” (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 62. Develop Content p What do you want them to believe? y Content should be specific to each audience Content is king Features “tell” & Benefits “sell” F t “t ll” B fit “ ll” Facts “tell” & Stories “sell” Thought Leadership Editorial Plan (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 63. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 64. Brought to y by g you y (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink
  • 65. Thank you and I’ll see you online. (c) 2009 All Rights Reserved Cris Canning CMP Hospitality Ink