Facebook seems to have a firm grip on our culture. It’s mentioned everywhere. People use it to get and stay connected with their friends and family and more and more, it’s becoming influential in terms of purchases as well. Because people of all ages and socioeconomic statuses use it, you’re smart to try to use it to the advantage of your business.

1. The Power of Facebook
For Your Business
©2009, Oracle Digital

2. Facebook seems to have a firm grip on our culture. It’s mentioned everywhere. People
use it to get and stay connected with their friends and family and more and more, it’s
becoming influential in terms of purchases as well. Because people of all ages and
socioeconomic statuses use it, you’re smart to try to use it to the advantage of your
business. If you’re running a business, your customers are using it, your prospects are
using it, and more than likely…your competition is taking advantage of it. How do you
use Facebook to boost your business? There are free and paid ways to take advantage
of Facebook for your business.
Facebook Advertising
Advertising on Facebook can help you reach
your target demographic. Because people list
their interests, hobbies, demographic area, and
other info in their profiles, this creates a unique
opportunity to target your customer through
advertisements. For businesses, this highly
targeted form of online advertising can result in
a great return on investment.
Fan Pages & Groups
More companies than ever are using Facebook to connect with their audience. By
creating fan pages and groups and then by maintaining them, you can reach out to
your customers on a regular basis. And when you interact with them, their actions
(such as hitting a thumbs-up on your status) gives their followers a look at your link.
This can be a great source of referrals. Use fan pages and groups to communicate with
your target client. You can also update to drive traffic to various pages on your website.
Use it for product launches, to generate interest, to gather feedback, and more.
Facebook continually expands in order to improve user experience. You could learn a lot
from this company! You can also use their continuous expansions to help you expand
further in your marketing efforts. If you’re not on Facebook for business, consider the
following:
 Create a Facebook page for your business.
©2009, Oracle Digital Page | 1

3.  Include a link to your Facebook page in some of your correspondence, such as in
blog posts, newsletters, and in other social media updates.
 Look at Facebook advertising options.
 As you build a follower list, track your website traffic to see how much of your
new traffic and new sales are coming from Facebook. Use the information to
help you fine-tune your marketing techniques.
Need help with Facebook marketing? Oracle Digital can help with SEO, reputation
management, Facebook marketing, and other aspects of your online marketing strategy.
©2009, Oracle Digital Page | 2