How To Remove

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  • Your website is the hub of all your marketing activities and the primary brand delivery vehicle.
  • Top of funnel activities - dedicated departments - create more trafficBottom of funnel - increase conversion through UX design, testing and modification
    THE METHOD OF CREATING GREATER ONLINE SUCCESS IS THROUGH OPTIMIZATION OF BOTH SIDES OF THE FUNNEL
  • United forces of Seroka and Top Floor provide deep expertise and dedicated teams
  • United forces of Seroka and Top Floor provide deep expertise and dedicated teams
  • Even a small increase in site conversion creates very dramatic bottom-line impact
  • This might mean a menu that explains context and provides information
  • Or secondary pages that provide deep information via easily digested formats such as video
  • Or even a site that customizes the information provided based on user roles or user type
  • (Source: Microsoft Tag)
  • (Source: Microsoft Tag)
  • Source: Campaign Monitor 2013
    Desktop includes both web browser and email client - mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively.
  • Source: Campaign Monitor 2013
  • Source: Nielson survey 2012
    Actual client percentages in 2013 are 7-29% mobile for B2B
  • How To Remove

    1. 1. RIGHTSOURCING FEBRUARY 6, 2014
    2. 2. ABOUT SEROKA/TOP FLOOR 15 YEARS OF DELIVERING DIGITAL MARKETING RESULTS DEDICATED TEAMS: • BRANDING • MARKETING STRATEGY • DIGITAL DESIGN • DIGITAL DEVELOPMENT • INTERNET MARKETING • SEARCH AND ANALYTICS • CONVERSION OPTIMIZATION • INTEGRATED MARKETING SERVICES
    3. 3. ABOUT ME CLAY KONNOR DIRECTOR OF INTERACTIVE DESIGN DIGITAL MARKETING • 20 YEARS PHOTO PHOTO (329W X 357H) (329W X 357H) EXPERIENCE • HUNDREDS OF WEBSITE DESIGNS • MAJOR GLOBAL BRAND EXPERIENCE • FEATURED NATIONALLY AS SPEAKER • UX DESIGN AND OPTIMIZATION FOR LARGE, GLOBAL BRANDS SUCH AT THE GAP, BOMBAY COMPANY, FARMERS INSURANCE, NORTHWESTERN MUTUAL, GE HEALTHCARE, MOTOROLA, ETC.
    4. 4. TOP 10 B2B MARKETING CHANNELS 8 out of the top 10 most effective marketing channels are digital
    5. 5. THE IMPORTANCE OF YOUR WEBSITE
    6. 6. THE IMPORTANCE OF YOUR WEBSITE Digital interactivity now represents the center of the marketing universe. Today’s marketer must view their marketing strategies and tactics with an eye on growing the online center and radiating beyond with spokes that facilitate most of the offline transactional functions that support sales and service. While lead generation used to consist of broadcasting messages it must now rely heavily on being found in the right place at the right time.
    7. 7. THE IMPORTANCE OF YOUR WEBSITE CONTENT EMAI L ONLINE MARKETING ADVERTISING WEBSIT E MARKETING AUTOMATION DIRECT MAIL SOCIAL EVENTS
    8. 8. THE IMPORTANCE OF YOUR WEBSITE SEARCH PPC CONTENT PR MARKETING ADVERTISING SOCIAL
    9. 9. SEROKA/TOP FLOOR EXPERTISE GETTING MORE TRAFFIC TO YOUR WEBSITE BRAND DEVELOPMEN T PUBLIC RELATIONS PAID SEARCH CONTENT MARKETING MARKETING AUTOMATION SEARCH SOCIAL EVENT SUPPORT
    10. 10. SEROKA/TOP FLOOR EXPERTISE GETTING MORE CONVERSION FROM YOUR WEBSITE WEB DESIGN WEB DEVELOPMEN T USER EXPERIENCE USER TESTING
    11. 11. THE IMPORTANCE OF YOUR CREATING GREATER CONVERSIONS FROM YOUR WEBSITE WEBSITE Site Visits x Conversion Percentage = Results 1000 x .6 = 60
    12. 12. THE IMPORTANCE OF YOUR CREATING GREATER CONVERSIONS WEBSITE Design Site Design 1 Site Design 2 Budget 1,000,000 1,000,000 Traffic 1,000,000 1,000,000 CPC $1 $1 Conversion Rate 3% 5% Sales 30,000 50,000 Average Revenue Per Sale $100 $100 Total Web Sales $3,000,000 $5,000,000
    13. 13. THE IMPORTANCE OF YOUR CREATING WEBSITE PERFORMANCE WEBSITE • • • A professional look and feel that generates trust and confidence in the brand Persona-based design that is centered around known use-cases A user experience that facilitates those use-cases • Users can quickly understand • Users can easily find what they need based on their criteria • Users can easily convert
    14. 14. THE IMPORTANCE OF YOUR LOOK & FEEL WEBSITE Trust and confidence in the brand happen in a fraction of a second at the subconscious level.
    15. 15. THE IMPORTANCE OF YOUR LOOK & FEEL WEBSITE Trust?
    16. 16. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE Design is not only the way a site looks and feels, but is the entirety of what goes into a site from strategy through surface that makes it work.
    17. 17. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE 4.35 5.35 1.53 3.17 2.01 3.17 4.03 1.36 3.02 2.08 3.06 3.77 2.69 3.59 2.39 1.37 2.51 3.64 3.90 2.85 0.19 1.84 3.32 3.80 6.21 0.11 1.59 3.78 3.65 9.33 0.03 0.85 3.66 3.80 5.70 0.05 1.22 4.22 3.41 7.58 0.20 1.94 3.82 3.30 7.63 1.22 3.25 2.41 2.88 5.64 2.86 5.65 2.92 3.65 2.66 3.09 6.00 2.47 3.42 1.83
    18. 18. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    19. 19. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    20. 20. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    21. 21. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    22. 22. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    23. 23. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    24. 24. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    25. 25. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE
    26. 26. THE IMPORTANCE OF YOUR A USER EXPERIENCE THAT DRIVES CONVERSION WEBSITE EXAMPLE OF HOW THEIR WEBSITE CAN DO THESEE THINGS
    27. 27. THE IMPORTANCE OF YOUR THE DESIGN PROCESS WEBSITE concrete surface skeleton structure scope strategy abstract visual design interface design user experience information architecture content requirements technological requirements user needs marketing objectives
    28. 28. THE IMPORTANCE OF YOUR THE DEVELOPMENT PROCESS WEBSITE
    29. 29. WHY MOBILE?
    30. 30. WHY MOBILE?
    31. 31. WHY MOBILE?
    32. 32. WHY MOBILE?
    33. 33. WHY MOBILE?
    34. 34. MOBILE DESIGN RESPONSIVE SITE DESIGN
    35. 35. MOBILE DESIGN RESPONSIVE SITE DESIGN • Has the same URL as desktop site • No possible conflict with search • Method endorsed by Google • Majority of new developments benefit from responsive • Future ready to adapt to newly introduced screens and devices
    36. 36. MOBILE DESIGN METHODS OF DESIGN & DEVELOPMENT RESPONSIVE SITE:
    37. 37. PROPOSAL
    38. 38. PROPOSAL RIGHTSOURCING’S NEW WEBSITE BULLET LIST OF FEATURES PROPOSED TO CORRESPOND WITH WRITTEN PROPOSAL
    39. 39. THANK YOU. ANY QUESTIONS?

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