Y! Stack User Persona, created by Chuck Cantrell

1. Developer Danna
Scenario Y! Stack Feature Behavior
Danna needs to feed her passion Y! Independents Danna is tired of everyone telling her
for technology. Her website and Y! Ad server that she needs to get a life. She
the applications she builds help already has one, it just happens to not
to fulfill her. include a guy. Looking for a way to
marry her passion with her need to at
Her friends and her mother are least reach out to an actual human,
pretty worried about her; she Danna has just completed her Trolling
never seems to get out. And her module for the Y! Platform.
mother is beginning to wonder if
she will ever have any grand Danna loves developing on the Y!
“I love technology and spend all of my free time kids. Platform, it has the best developer’s
developing little tools that make life easier for me and tool kit out there. Not to mention that
my friends.” her last application actually had
enough downloads to pay her tuition
Independent Developer for the entire year.
Demographic As a Y! Independent with a website
Age: 22 with a significant following Danna has
Marital Status: Terminally Single been paying the grocery bill with ad
Education: In Graduate School sharing revenues from her site.
Income: $12,000
Danna is so in love with technology she spends every
free moment in front of a computer screen. Computers
have been her first love since the first grade, she has
never forgotten her first computer, and as a matter of
fact she still has it.
Danna likes developing applications that do little things
to make her life better. Although she doesn’t get paid
for them, a little more income would be nice.
Danna’s second love is her website, she blogs and
publishes articles about her first love computers and
technology. Over the last few years she has managed
to build a bit of a following. People really seem to like
her point of view and find the applications she creates
are fun as well.
© 2010 Chuck Cantrell, Mike Webb & Ed Garcia