Introduction to Affinity China http://www.affinitychina.com

2. “There are now over 1 million
millionaires in China.”
Hurun Report
·
“China will have 100 million outbound
travellers and become the world’s
largest source of outbound travel in the
world in 2020. This will account for
over $100 billion in spending.”
World Tourism Organization
·
“67% of growth in luxury sector in China
came from new customers in 2010.”
“China is poised to become the world’s
largest market for luxury goods by 2020”
CLSA Asia-Pacific Markets
“Chinese Shoppers Spent 400% More On
Luxury Goods Overseas Than At Home”
World Luxury Association

3. WHO WE ARE
Our team is backed
by solid investors.
The team at our soft
launch party in New
York City with Affinity
China’s investor Jim
Robinson IV of RRE
Ventures and Derek
Muhs of WA
Regenerative Medicine
Affinity China is cross cultural.
Our team and investors have established networks that are
connected by strong relationships in China and overseas.
The cross border founding
management team has backgrounds in Christine Lu
luxury, Chinese private club Co-founder/CEO
management, retail & e-commerce,
Jessica Shu
technology and strong relationships
Co-founder/Managing Director, China
in China and the U.S.
Chris Noble
Our partners are international brands Co-founder/COO
that understand the importance of the
outbound Chinese luxury, travel and Brian Hollowaty
investment markets. Vice-President, Business Development
USA
Our early investors include Loeb
Enterprises, RRE Ventures and 500 Lili Feng
Startups along with a group of Vice-President, Business Development
China
prominent angel investors. Affinity
China has the strategic backing and
experience necessary to execute on a
cross border level.

4. WHO WE ARE
Affinity
China
co- founders
have
established
reputations in
facilitating
high level
cross border
relationships
between
China and the
West.
Our Experience
Affinity China’s team has proven experience working with global brands and
celebrities to influence the affluent market.
Celebrities - Our team has existing and also to make connections with
connections and experience creating private clubs, exclusive golf clubs,
and promoting events like “Lunch and other venues for hosting our
with Warren Buffett”, “Coffee with Affinity China members. In addition
Robert Deniro”, “A fashion week to direct access to brands and clubs,
experience with Giorgio Armani”, Affinity China has strong relationships
and dozens of others. Through our with an extensive list of luxury &
expertise with venues and events in lifestyle publications (both online and
Shanghai, we can reach Yue Sai Kan, offline) and their editors.
Jet Li, Yao Ming, and Mary Ma as
well as U.S. based celebrities who Private Events – Affinity China
frequent China like Quincy Jones events are unique and international
and Halle Berry. Finally, we have with Chinese characteristics. For
direct experience with organizing example, in May 2011 we held an
events that include visits by Hillaryexclusive event in the Hamptons
where 8 of our members and their
Clinton and then Ambassador Jon
guests enjoyed a weekend stay at a
Huntsman.
$40 million property on the ocean.
Arrangements for this weekend
!Brands – Our brand experience
includes existing relationships with included a special dedicated chef,
Richemont, Moet, Hermes, Armani, wine tasting, yachting with the CEO
Ralph Lauren, Swarovski, Louis of Hinckley Yachts, and an
opportunity to meet a group of
Vuitton and many others.! We’ll be
working to grow these relationships, prominent U.S. business people of
similar stature to our members.

5. ·
“Chinese outbound travelers have
developed beyond the hurried first-time
visits and are now looking for more
sophisticated offers.
They are willing and able to spend more
if they get high quality services –
quality according to the specific
Chinese customs, values and
demands.”
- China Outbound Tourism Research Institute

6. THE MARKET
More than
50% of luxury
purchased by
Chinese are
purchased
overseas
“There is a shift in Chinese consumers'
attitudes to luxury purchases, one
that has seen them graduate from
mindlessly chasing fashion to making
far more informed choices.”
- Beijing Times

7. THE MARKET
Chinese travelers spent
more on shopping in 2010
than any other nation
The Chinese are going global.
They are traveling, shopping & investing overseas.
There are now over 1 million 67% of growth in the luxury sector in
millionaires in China. In 2006, there China came from new customers in
were 300K. 2010.
In 2010 there were over 57 million
China is now the 2nd largest luxury
outbound trips made by Chinese.
market in the world, overtaking
Japan in 2010.
By 2015 there will be 100 million.
Chinese spent $23 billion USD on Spending over $100 billion dollars.
duty free luxury items in airports and
on flights in 2010. More than 50% of luxury purchased
by Chinese are purchased overseas.
Chinese luxury consumers are on
average 20 years younger than The average Chinese tourists spend
luxury consumers in the US or Japan. $7,000 per trip. The luxury
consumer spends even more.

8. Our Target Audience
THE MARKET
One marketing strategy does not fit all.
1st Generation Rich: These are the
class of people in their 40’s to their
60’s. Self-made entrepreneurs, who
maintain strong business and
government relations in China, with a
net worth of $10M USD or more.
2nd Generation Rich: The children of
the 1st Generation. They will inherit not
just the wealth of their parents, but
many also are being groomed to take
over the business and important
connections their parents have built.
!
Emerging Wealth Chinese: These are !Aspirational: Spending more than
an emerging category of hard working, 50,000 RMB per year, but not
high earning, urban living men and necessarily with earnings to match,
women, most in their 30’s. They are these are the entrepreneurs, mid-level
entrepreneurs, self-made, with high managers, and young executives at the
disposable income. They are not start of the curve, who are also the
millionaires yet, but they can afford to buyers of lower level luxury items
consume –and want to be seen (Bags, Fashion, Some Travel).
consuming – the finer things.
The “affluent
Chinese” that
make up our
membership
can be
grouped into
four distinct
categories.

9. THE PROBLEM
Every luxury brand
in the world is
courting the
Chinese consumer.
How will you
Tourism and
overseas
influence them?
investment by
Chinese
nationals is
exploding;
western
companies are
not equipped to
serve this
megatrend.
Chinese are influenced by a trusted
network based on personal
relationships. The influence is strong
within this network but difficult for
outsiders to access.
Brands are seeking the loyalty of a
customer that they culturally do not
understand or easily have access to.

10. “Luxury brands are stepping up the
ante in China, the world's second
largest luxury market, and coming
up with innovative strategies to drive
sales amid intense competition.”
China Daily

11. THE SOLUTION
Chinese are
going global with
art collection.
This Chinese
imperial white
jade seal from
the Qing
Dynasty sold
recently for
$12.29 million
We provide Chinese luxury consumers
influence and “face” in a world that was
previously difficult to access.
We provide global luxury partners direct
influence and awareness amongst a
demographic that is notorious for being
difficult to access.

12. THE SOLUTION What Does Affinity
China Do?
Lifestyle: Through Affinity’s
partnership brands and
collaborators, the Company is
able to provide exclusive lifestyle
offerings to members that would
otherwise not be available. A
sample of the luxury packages
available includes a weekend
getaway in the Hamptons. Attend
private yachting excursions with
the CEO of Hinckley Yachts.
Gain backstage red carpet access
to the Cannes Film Festival and
invitations to private afterparties,
and front row seats to the most propositions is its ability to Access to Prime Real Estate
privileged Fashion Weeks around provide a business network for its Properties in Europe and North
the world. membership base. Beyond access America: Affinity’s private
to its premier luxury offerings, network will also allow members
Travel: Affinity China is able to Affinity brings together its core access to premier real estate
provide a carefully curated group of members, guests and properties throughout Europe and
experience that would satisfy. To VIPs. At the many private Affinity North America. The Company
the adventurer, the Company China events held throughout the provides private listings of condos
offers exciting expeditions to year, such as concerts, dinners, in New York, Los Angeles, San
Antarctica, Alaska and Galapagos. golf events and the Annual Francisco, Las Vegas and Hawaii.
For the cultured wine connoisseur, Affinity China Gala, members get It also gives members first look at
Affinity China can arrange a stay to network in an exclusive setting pocket and off-market listings
in a private historic chateau in fostering long term personal and worldwide.
Bordeaux, France and tours to professional relationships that are
renowned vineyards. For the so important in Chinese business Access to Educational
fashion mavens, offers include an culture. Opportunities for the Next
exclusive stay as a guest of the Generation: Affinity China’s
Ferragamo estates in Italy. Access to Key Conferences and mission of providing holistic
Business Connections: Affinity service to our members includes
Sports & Entertainment: The China is able to leverage its opportunities for their children.
Company can offer exciting extensive professional networks to Accordingly, tours are offered to
opportunities in sports & provide our members access to the top private preparatory schools
entertainment. Experiences such key industry conferences and and universities and private
as exclusive U.S. Open VIP meeting with management in meetings can be arranged with
packages. Other premiere offers various industries. deans and chancellors of
include VIP golf experiences institutions. In addition, services
hosted by Tiger Woods. VIP Access to Leading Clubs Around such as one-on-one tutoring,
tickets to the Hawaiian Food and the World: Beyond what Affinity college application consulting,
Wine Festival. Entrance and VIP can offer through its own and test-taking courses are
access to the Paddock Club at the channels, members also gain available. Upon graduation,
Monaco F1. privileged access to a growing Affinity can also be used as a
network of private clubs that resource for internships, top
Bonus Membership Offerings: partner with us around the world. recruiter access and resume /
One of Affinity China’s key value
interview workshops.

13. THE PLATFORM
Affinity China combines high touch and high tech that results in
a scaleable platform that keeps its membership base activated
and involved in a number of ways.

14. THE PLATFORM
Combined with our international network of
partners in key cities for travel, shopping and
investing throughout the world, Affinity China
is focused on Chinese going global.
partner@affinitychina.com