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We are bombarded every day with hundreds, if not thousands, of messages screaming for our attention. To reach you, most mainstream publications write between the 6th and 10th grade levels. Why at these levels? Because they are trying to cut through this clutter of message bombardment. Just like them, you need to effectively engage people by keeping your messages simple.
Simple messages are conversational and easy for others to understand. To help you craft your messages, look to Microsoft® Word. It comes bundled with two easy-to-use tools or tests: The Flesch Reading Ease and The Flesch-Kincaid Grade Level.
Keep in mind that these tests are general guidelines for improving readability. They are not going to rate your vocabulary, sentence structure, layout and design, or composition. As a business storyteller, it is your responsibility to inform, persuade, educate, and inspire with words and stories. These two tools will go a long way in helping you achieve your desired results.