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5steps to                      3                      make YOUR                   THINGS                       lifecycle  ...
WHat is                      lifecycle                        email?Tuesday, 2 April 13
lifecycle emails =                         THE SWEET SPOT                      NEWSLETTERS                    TRANSACTIONA...
NEWSLETTERS      VS   TRANSACTIONAL                      TWICE                      as effective                          ...
PLUS, THEY’RE AUTOMATED THEY WORK...                            ...EVEN WHILE                      YOU’RE HERETuesday, 2 A...
3                       TIPS TO get                      YOU STARTEDTuesday, 2 April 13
1    UNDERSTAND    YOUR FUNNELTuesday, 2 April 13
Q: where is the BIGGEST DROP OFF?Tuesday, 2 April 13
FACT:                      90%       of people abandon                      somewhere before purchasingTuesday, 2 April 13
CASE                      STUDYTuesday, 2 April 13
funnel                                         step 1                           TRACK AND ASK                           so...
funnel                                            step 2                      most OF THEM WILL                      ABAND...
...so SEND THEM AN EMAIL               STRIKE WHILE              THE IRON IS HOTTuesday, 2 April 13
think HOURS / DAYS                        not                       weeks / monthsTuesday, 2 April 13
2               BUT WHAT DO YOU SEND?                           KEEPTuesday, 2 April 13                      IT SIMPLE
000,000,000,000,000,000,000000,000,000,000,000,000,000000,000,000,000,000,000,000  294,000,000,000000,000,000,000,000,000,...
so you better email your customers...                      SOMETHING                       THEY WANTTuesday, 2 April 13
Average                       person                      72                      EMAILS PER DAYTuesday, 2 April 13
write a great email by  ANSWERing  QUESTIONS            CASE            STUDYTuesday, 2 April 13
DON’T MAKE                      THEM THINK!Tuesday, 2 April 13
HAVE A    SINGLE    cALL TO ACTIONTuesday, 2 April 13
3            BUT IS IT WORKING?          TRACK    CONVERSIONSTuesday, 2 April 13
opens & clicks    are cool                        but not tracking                      conversions                       ...
...WITHOUT A                       PARACHUTE!Tuesday, 2 April 13
CASE                      STUDY        TEST YOUR CTA against conversionsTuesday, 2 April 13
TESTING ISN’T JUST FOR LANDING PAGES       100%+                FLIGHTFOX increased their                                 ...
So remember          1. understand your funnel          (find the biggest drop-off and          send a follow-up email)   ...
JUST            STARTTuesday, 2 April 13
WANT MORE?       READ THE full flightfox CASE STUDY                                  AND                      SUBSCRIBE   ...
I’m CHRIS                  HEXTON                  Co-Founder / CEO VERO                  @chexton                  chris@...
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3 Steps To Make Your Lifecycle Emails Soar

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Want to increase your conversions? These three steps will give you a framework for approaching lifecycle emails so that you can automate your email marketing and increase your conversions.

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  • Johan - thanks for the kind words and glad you liked the content. My first slide deck on here so lots of great stuff to come :). Appreciate the feedback!
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  • Great presentation and as always with your posts and emails, a lot of value! :)
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Transcript of "3 Steps To Make Your Lifecycle Emails Soar"

  1. 1. 5steps to 3 make YOUR THINGS lifecycle YOU DIDN’T KNOW emails SOAR YOU DIDN’T KNOW ABOUT EMAIL MARKETINGTuesday, 2 April 13
  2. 2. WHat is lifecycle email?Tuesday, 2 April 13
  3. 3. lifecycle emails = THE SWEET SPOT NEWSLETTERS TRANSACTIONAL E.g. “Father’s day specials” E.g. “I forgot my password” send targeted ‘marketing’ messages based on what users doTuesday, 2 April 13
  4. 4. NEWSLETTERS VS TRANSACTIONAL TWICE as effective 52% 20% AVG. OPEN RATESTuesday, 2 April 13
  5. 5. PLUS, THEY’RE AUTOMATED THEY WORK... ...EVEN WHILE YOU’RE HERETuesday, 2 April 13
  6. 6. 3 TIPS TO get YOU STARTEDTuesday, 2 April 13
  7. 7. 1 UNDERSTAND YOUR FUNNELTuesday, 2 April 13
  8. 8. Q: where is the BIGGEST DROP OFF?Tuesday, 2 April 13
  9. 9. FACT: 90% of people abandon somewhere before purchasingTuesday, 2 April 13
  10. 10. CASE STUDYTuesday, 2 April 13
  11. 11. funnel step 1 TRACK AND ASK so you can UNDERSTAND YOUR CUSTOMERS GET THEIR EMAILTuesday, 2 April 13
  12. 12. funnel step 2 most OF THEM WILL ABANDON later in the funnelTuesday, 2 April 13
  13. 13. ...so SEND THEM AN EMAIL STRIKE WHILE THE IRON IS HOTTuesday, 2 April 13
  14. 14. think HOURS / DAYS not weeks / monthsTuesday, 2 April 13
  15. 15. 2 BUT WHAT DO YOU SEND? KEEPTuesday, 2 April 13 IT SIMPLE
  16. 16. 000,000,000,000,000,000,000000,000,000,000,000,000,000000,000,000,000,000,000,000 294,000,000,000000,000,000,000,000,000,000000,000,000,000,000,000,000 EMAILS ARE SENT EVERY DAY000,000,000,000,000,000,000000,000,000,000,000,000,000000,000,000,000,000,000,000000,000,000,000,000,000,000Tuesday, 2 April 13
  17. 17. so you better email your customers... SOMETHING THEY WANTTuesday, 2 April 13
  18. 18. Average person 72 EMAILS PER DAYTuesday, 2 April 13
  19. 19. write a great email by ANSWERing QUESTIONS CASE STUDYTuesday, 2 April 13
  20. 20. DON’T MAKE THEM THINK!Tuesday, 2 April 13
  21. 21. HAVE A SINGLE cALL TO ACTIONTuesday, 2 April 13
  22. 22. 3 BUT IS IT WORKING? TRACK CONVERSIONSTuesday, 2 April 13
  23. 23. opens & clicks are cool but not tracking conversions is like jumping...Tuesday, 2 April 13
  24. 24. ...WITHOUT A PARACHUTE!Tuesday, 2 April 13
  25. 25. CASE STUDY TEST YOUR CTA against conversionsTuesday, 2 April 13
  26. 26. TESTING ISN’T JUST FOR LANDING PAGES 100%+ FLIGHTFOX increased their funnel conversionsTuesday, 2 April 13
  27. 27. So remember 1. understand your funnel (find the biggest drop-off and send a follow-up email) 2. keep it simple (Have a single cta) 3. track conversions (not just clicks)Tuesday, 2 April 13
  28. 28. JUST STARTTuesday, 2 April 13
  29. 29. WANT MORE? READ THE full flightfox CASE STUDY AND SUBSCRIBE one blog post per week, no spam!Tuesday, 2 April 13
  30. 30. I’m CHRIS HEXTON Co-Founder / CEO VERO @chexton chris@getvero.comTuesday, 2 April 13

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