Completely grasp the power of this – There are always a smaller number of ideal buyers, rather than all buyers, so ideal buyers are cheaper to market to and yet bring greater rewards.

1. Showbiz Success: the Chet Holmes Way
If success had a face, it would be Chet Holmes’. He has managed to grow professionally from a
regular sales consultant to America’s top marketer. Then he teamed up with Tony Robbins and has
created Business Breakthroughs International –one of the top business training and coaching
company. This January he’s preparing the premiere of his latest musical, Emily’s Song. Some may
ask: is there anything Chet Holmes can’t do? Chet Holmes
Probably not, but all success has a story behind it. Showbiz success is glamorous, glitzy and would
make anyone think of Hollywood, the Walk of Fame and the Academy Awards. For Chet Holmes,
as writer and producer, it means having business acumen and applying his top principle: working
smarter, not harder.
Emily’s Song is a fine example of such a precise combination of talents and it maps out the show
biz success in Chet Holmes’ own way. The story is deeply authentic and moving. An orphan girl
raised by her father loses him at the age of 10, when he mysteriously disappears. From here, the
girl’s “from rags to riches” story evolves with ease and in such a smooth way that it has credibility
and people can identify with her and her torments. Chet Holmes
It could have been a great Hollywood movie… and it almost was. LeAnn Rimes was approached to
play the main character and production was ongoing, when Chet Holms halted it and turned the
story from a movie into a musical. In this way, Emily’s evolution from a destitute orphan to a pop
star is pinpointed with wonderful songs, most of which were written and composed by Chet Holmes
and his songwriting daughter Amanda.
Taking a great subject away from Hollywood and offering it to the stage instead was a daring move,
but it is known that success favors the courageous. But people love live performances, because they
have a greater feeling of connection with the actors on stage, than with an image on the screen. And
the results measured up to the risk taken: the premiere of Emily’s Song was completely sold out,
and everyone agreed, as one theatergoer’s review said “unless you have no heart at all you are going
to be emotionally affected”. Business Growth Masters
This is, in short, how Chet Holmes succeeds: thinking out of the box, ahead of the trends, and
applying solid discipline to everything. Everyone could learn a great lesson from Emily’s Song:
how not to be satisfied with the obvious way, but carve out your own; how to put intelligence and
emotion into everything you do; and how to choose the smart way, not the hard way for every
project you have to work on. Emily’s Song is not just a musical: it is a lesson on success.