<ul><li>BRUCE LEARNER </li></ul><ul><li>Kellogg’s & Swimming </li></ul>
Kellogg’s in the UK   <ul><li>Sales of nearly $13bn in 2009 </li></ul><ul><li>Products marketed in 180 Countries </li></ul...
Where does your breakfast come from? <ul><li>Trafford Park </li></ul><ul><ul><li>Cornflakes, Frosties, CNCF </li></ul></ul...
Balanced Living <ul><li>Energy in….. </li></ul>Energy out……..
Kellogg’s Swim Active   <ul><li>Over £200k each year for 6 years funnelled through the National Swimming Governing Bodies ...
Kellogg’s Swim Active
Kellogg’s Swim Active
Kellogg’s Swim Active
Kellogg’s Swim  Champion Recruit and train 1000 Kellogg Swim Champions over the next 2 years & motivate 20,000 swimmers. W...
BRUCE LEARNER
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Kellogg’s & Swimming by Bruce Learner

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Kellogg’s & Swimming by Bruce Learner

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Kellogg’s & Swimming by Bruce Learner

  1. 1. <ul><li>BRUCE LEARNER </li></ul><ul><li>Kellogg’s & Swimming </li></ul>
  2. 2. Kellogg’s in the UK <ul><li>Sales of nearly $13bn in 2009 </li></ul><ul><li>Products marketed in 180 Countries </li></ul><ul><li>Made in 18 countries </li></ul><ul><li>31,000 employees </li></ul><ul><li>Distribution started in UK in 1924 </li></ul><ul><li>Manufacturing started in 1938 </li></ul><ul><li>Two sites in Wrexham one in Manchester </li></ul><ul><li>1700 employees </li></ul><ul><li>42% of cereals market </li></ul><ul><li>7 of the top 10 cereal bars </li></ul><ul><li>80% of UK households </li></ul><ul><li>300m packs </li></ul><ul><li>If it doesn’t say Kellogg’s on the box it’s not Kellogg’s! </li></ul>
  3. 3. Where does your breakfast come from? <ul><li>Trafford Park </li></ul><ul><ul><li>Cornflakes, Frosties, CNCF </li></ul></ul><ul><ul><li>Rice Krispies, Coco pops, Ricicles </li></ul></ul><ul><ul><li>Raisin Wheats, Frosted mini Wheats </li></ul></ul><ul><li>Wrexham </li></ul><ul><ul><li>Bran Flakes, All Bran, Sultana Bran </li></ul></ul><ul><ul><li>Special K </li></ul></ul><ul><ul><li>Optivita </li></ul></ul>
  4. 4. Balanced Living <ul><li>Energy in….. </li></ul>Energy out……..
  5. 5. Kellogg’s Swim Active <ul><li>Over £200k each year for 6 years funnelled through the National Swimming Governing Bodies to increase grass roots participation in aquatic exercise……. </li></ul><ul><ul><li>Kellogg’s </li></ul></ul><ul><ul><li>Governing Body </li></ul></ul><ul><ul><li>Local provider </li></ul></ul><ul><li>60 projects </li></ul><ul><li>45 local authorities and other partners </li></ul><ul><li>60,000 participants </li></ul><ul><li>Funding / GIK leveraged from Sports match and from local sources </li></ul>
  6. 6. Kellogg’s Swim Active
  7. 7. Kellogg’s Swim Active
  8. 8. Kellogg’s Swim Active
  9. 9. Kellogg’s Swim Champion Recruit and train 1000 Kellogg Swim Champions over the next 2 years & motivate 20,000 swimmers. What next?
  10. 10. BRUCE LEARNER

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