Online reviews

1. Online Reviews: What is Better, Quality or Quantity?
Online reviews play a large part in the development of your business’ online
reputation. For that reason, many businesses work hard to convince their
customers to post reviews on all the popular review sites, hoping it will
maximize their online reputations. But is it really necessary to build up as
many online reviews as you possibly can for your business . . . or is it
possible that, when it comes to good reviews, a little bit goes a long way?
What is better, quality or quantity? The answer is not a simple one, and
can’t be put in black and white terms. Read on to learn more:
Quantity. In terms of exposure and search engine optimization, it only
makes sense that you should want as many reviews for your business as
possible. That is because search engines notice when people talk about
your business, and it makes your business seem more relevant to the
online community. Also, customers who are researching your business on
review sites will undoubtedly consider the number of reviews as an
indication of your credibility (even though it may have nothing to do with
your level of service). For these reasons, it is a good thing to have many
business reviews. However, it is also important to understand that
numerous poor-quality reviews may do nothing for your business at all . . .
and may even detract from your reputation by way of association. That’s
where quality comes in.
Quality. What makes a quality review? Quality reviews give plenty of
detail about the customer’s experience with your business. For example,
instead of simply saying, “the food was good” (which gives readers very
little to go on), a quality review might say something more along the lines of
“the filet mignon was cooked to perfection, and served with a side of the
restaurant’s delectable house-recipe garlic mashed potatoes.” A high
quality review paints a picture, and tempts potential customers to try out
your business. After reading the previous example, it should be very clear
how one high-quality review can easily trump a handful of bland and
generic reviews.

2. The quality/quantity balance. What’s ideal? Well, high-quality reviews,
and a lot of them! But until you get to that point, try to focus on bringing in
quality, well-written reviews – one at a time – and go from there.
Online reputation management is a complex process, but it is also
tantamount to your business success. To make the most of your online
reputation, you may want to enlist the help of qualified and competent
professionals like us, Social Sinergy. We can be reached by phone, at 702-
530-3881, or by email: Adam@SocialSinergy.com.
Check out more information on reputation marketing at the site
below;
Reputation Marketing