1. Busschaert Charles 2BAF02

2. Table of contents
 History
 The company
 Products
 Competitors
 Financial report
 Conclusion

3. History
 Founded in 1913 by Karl Friedrich Rapp
 Name: Rapp Motorenwerke
 Ment to be a aircraft engine factury
 Location: München
 1916: contract for buiding V12 motors
 => expension causes trouble, Rapp could
not handel it anymore
 1918: Franz Josef Popp takes the
company over
 New name: BMW

4. The company
 Rolls royce
 Mini cooper
 Top quality cars
 Good service
 Many distributours
 Recycling

5. Products
 Motorbycicles
 Cars
 1, 3, 5, 6, 7 series
 Jeeps

6. Competitors
 Many competitors
 In the same price class: Mercedes and
audi
 Volkswagen
 Volvo
 Land rover
 ….

7. Financial report
 Best quartal (Jan-March) ever
 383 000 cars sold
 Net profit 1,21 Billion Euros
 Growth
 BMW: 20,8%
 Mini: 22,9%
 Rolls Royce: more than doubled(!)

8. Conclusion
 BMW motorcycles is a very profitable
company
 They innovate a lot
 Much class
 => TOP company

9. Sources
 http://bmwmcmag.com/2011/05/2011-
q1-sees-record-earnings-for-bmw-group/
 http://www.bmw.be/be/