If you build it, they will come! Nico Lumma, Media Ventures GmbH Facebook Developer Garage Hamburg, May 14, 2008

Nico Lumma, Media Ventures GmbH

Facebook Developer Garage Hamburg, May 14, 2008

really? Building an App is relatively easy. Getting the users is the hard part. unless you are Slide or Rocketboom.

Building an App is relatively easy.

Getting the users is the hard part.

unless you are Slide or Rocketboom.

Environment 24390 Apps on Facebook. it‘s all about eyeballs. very competitive.

24390 Apps on Facebook.

it‘s all about eyeballs.

very competitive.

Users and Apps Love/Hate-Relationship. User installs App, then what? Engage the user, but don‘t spam! Get users to write reviews. Build a Fanpage.

Love/Hate-Relationship.

User installs App, then what?

Engage the user, but don‘t spam!

Get users to write reviews.

Build a Fanpage.

What‘s a good App? Depends. Really. Some people like Vampires. Others like Picnik. Or Calvin & Hobbes Quotes. Most like SuperWall, FunWall, Friends for Sale, Scrabulous, Flixster, or Texas HoldEm Poker

Depends. Really.

Some people like Vampires.

Others like Picnik. Or Calvin & Hobbes Quotes.

Most like SuperWall, FunWall, Friends for Sale, Scrabulous, Flixster, or Texas HoldEm Poker

Find an idea. Connect to your existing data. If exists. Engage users. Offer content. Involve friends.

Connect to your existing data. If exists.

Engage users.

Offer content.

Involve friends.

Then What? An App without users is a lonely place. Viral Growth is a Facebook legend from the old days.

An App without users is a lonely place.

Viral Growth is a Facebook legend from the old days.

Advertise. Endless Possibilities. Lookery Social Media even Facebook itself. hmm. use small budgets, do some testing.

Endless Possibilities.

Lookery

Social Media

even Facebook itself. hmm.

use small budgets, do some testing.

Been there, done that. Shoppero App tied in closely with Shoppero.com did some advertising. 9000 Users. failed to really engage Users, too complicated Mabber App Groupchat for Facebook Groups no advertising - no users

Shoppero App

tied in closely with Shoppero.com

did some advertising. 9000 Users.

failed to really engage Users, too complicated

Mabber App

Groupchat for Facebook Groups

no advertising - no users

It‘s all about the DAU Daily Active Users. Engage. Newsfeed. don‘t spam. seriously.

Daily Active Users.

Engage.

Newsfeed.

don‘t spam. seriously.

Thanks. Nico Lumma - [email_address] - http://twitter.com/rednix http://lumma.de - http://f8club.d e - http://twitt erdings.de

I can has Appz!