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Facebook Developer Garage Hamburg_New.Fm


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presentation @ Facebook Developer Garage Hamburg

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Facebook Developer Garage Hamburg_New.Fm

  1. 1. Building up Europe‘s first white-label music and music promotion network
  2. 2. ... Or how to get your artist to over 500.000 Users and more than 10 Social Networks with the click of one button?
  3. 3. Online:, yahoo is the new online community management tool. Administrate all online community profiles through one account! Music label/ Musician Television Radio i.e.:Motor, Fritz Print/ PR: i.e.: Bravo, Yam Online Promotion Television Club Facebook JoinR etc
  4. 4. Business model <ul><li> aggregates major and independent music </li></ul><ul><li>content and publishes it through </li></ul><ul><li>social communities </li></ul><ul><li> also publishes mainstream music news produced by its own editorial department </li></ul><ul><li> features are quick and </li></ul><ul><li>easy to implement with the </li></ul><ul><li> API </li></ul>
  5. 5. <ul><ul><li>2001: 45.148 </li></ul></ul><ul><ul><li>2004: 29.548 </li></ul></ul><ul><ul><li>2007: 27.853 </li></ul></ul><ul><ul><li>2001: 72.771 </li></ul></ul><ul><ul><li>2004: 59.261 </li></ul></ul><ul><ul><li>2007: 55.068 </li></ul></ul><ul><ul><li>2001: 73.740 </li></ul></ul><ul><ul><li>2004: 60.997 </li></ul></ul><ul><ul><li>2007: 55.047 </li></ul></ul>Market Overview – Magazines
  6. 6. <ul><ul><li>2001: 351.166 </li></ul></ul><ul><ul><li>2004: 242.743 </li></ul></ul><ul><ul><li>2007: 130.327 </li></ul></ul><ul><ul><li>2001: 314.674 </li></ul></ul><ul><ul><li>2004: 309.158 </li></ul></ul><ul><ul><li>2007: 213.355 </li></ul></ul><ul><ul><li>2001: 838.431 </li></ul></ul><ul><ul><li>2004: 561.267 </li></ul></ul><ul><ul><li>2007: 440.453 </li></ul></ul>Market Overview – Magazines
  7. 7. <ul><li>Decreasing relevance of music television like VIVA and MTV for breaking new music and artists </li></ul>Market Overview – Music Television Ratio of music videos showed by day and night
  8. 8. Interfaces and APIs Facebook F8 Open Social Jscript API Partner implementation in less than 30 minutes provides content for the following technologies
  9. 9. Who is using it ? (Status May 2008) Warner Music Group
  10. 10. Content <ul><li>Labels/ musicians provide with: </li></ul><ul><li>Songs (mp3) </li></ul><ul><li>Events </li></ul><ul><li>Images </li></ul><ul><li>Videos </li></ul><ul><li>News </li></ul> is an innovative promotion tool for the music industry
  11. 11. How to publish - Artist Dashboard
  12. 12. Artist Profile / Partner Site
  13. 13. Artist Profile / Partner Site
  14. 14. Artist Profile / Partner Site
  15. 15. Artist Profile / Partner Site Live Demo
  16. 16. Facebook experiences – The stratgic stuff <ul><li>Application and „social spam“ </li></ul><ul><li>Hard to grow, even with localized and German content. </li></ul>
  17. 17. Facebook experiences – The tech stuff <ul><li>Free download of Javascript Animation Library </li></ul><ul><li>Facebook requires newest Flashplayer (good for developers) </li></ul><ul><li>FQL is a very powerfull language </li></ul><ul><li>FB changes libraries without announcement </li></ul><ul><li>No realtime features on profilepages possible </li></ul><ul><li>Took nearly 3 weeks until our application was published in the FB directory </li></ul>+ - Pro Contra
  18. 18. Facebook experiences – The cool stuff <ul><li>FQL lets you know who the user is! </li></ul><ul><li>Events near the user in next release </li></ul>
  19. 19. Time for questions ??? is a new medium for publishing music content and news to a large reach of online users