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DAWN: Managing your professional reputation
- 2. The DAWN Team Caroline Mastoras, Client Business Manager, Microsoft Advertising Nikki Wilkinson, Digital Account Manager, Carat Kim Knapman Brand Team Manager, Propel Kelly Jacobson-Collins, Portal Business Manager, Microsoft Joanna Lyall , Partner, Mindshare Catherine Agostinho, Digital Planning Director, OMD UK DAWN Media London dawnlondon #dawnuk
- 3. Tonight’s agenda: 6.45-7: Introductions and LinkedIn 7-7.25: 5 mins from our panel 7.25-8: Open questions to the panel 8-8.30: Drinks & get your picture taken for your profile!
- 4. Laurie Kirschner Category Manager, LinkedIn Sally Keane International Account Director, LinkedIn
- 5. Managing Your Professional Reputation DAWN Summer Event Sally Keane Account Director Laurie Kirschner Head of Category
- 6. Our mission… Connect the world’s professionals to make them more productive and successful.
- 7. What are professionals doing on LinkedIn? Managing their professional identity Building business relationships Sharing advise and finding answers Researching people and companies
- 8. Professionals networking across the globe
- 9. Tips to manage your professional reputation on LinkedIn Put your best foot forward Build a valuable and trusted network Be a thought leader Extract business insights
- 11. Avoid company logo or social picture
- 12. Customise your vanity URL for business cards, email signatures
- 13. Enable people to find you quickly
- 14. Highlight your career history
- 15. Include information on past jobs and education
- 16. Be creative but natural
- 17. Use your own language and be human
- 18. Include buzz words in your profile
- 21. Avoid connecting with people you don’t know
- 22. Build relationships with clients or industry contacts
- 23. Industry and specialist groups are a useful way to find people
- 24. Import your contacts from email clients and contact lists
- 26. Share company articles, interesting research/industry news, case studies, etc.
- 27. Integrate your industry-based twitter feeds into your profile
- 30. New tool which pulls the important content from the ‘noise’
- 31. Join relevant groups to discover insights and to share knowledge
- 32. There is a difference between open and closed groups
- 33. Use company pages to learn about jobs, employees, products, etc.
- 34. Ensure all of your employees map back to your company
- 35. Look up contacts you have meetings with or potential clients
- 36. Learn if you have any contacts in common
- 37. Understand their background before meeting them (creative vs analytical)
- 40. 5 things to do in the next 24 hours… Enhance your personal brand – complete your profile Create a public URL Commit to updating your status regularly Join an alumni or specialist industry group Add at least one application to your profile
- 41. Thank you.
- 42. Tonight’s panel… Managing your reputation and networking
- 43. Is your reputation a good reflection of you? Amanda Davie Founder and Managing Director, Reform Amy Kean Director of Social Media, Havas Media Liz Sivell Executive Creative Director, Start Creative Laurie Kirschner Category Manager, LinkedIn Kathleen Saxton Founder, The Lighthouse Company
- 44. 5 ways you can tarnish your digital reputation - and how to avoid them
- 45. Can we keep this to ourselves? 1
- 46. May 11th, 2011 “It can take years for a celebrity to build their reputation, but it can all be undone with one tweet”
- 47. You may not be a celebrity footballer but...
- 48. Click in haste... Repent at leisure 2
- 49.
- 50. I know what I’m doing 3
- 51. But I’ll just check with someone I trust
- 52. I love to mix business with pleasure 4
- 53. Just know where to draw the line
- 54. 5
- 56. 26% use LinkedIn
- 57. 11% search blogs
- 58. 7% follow candidates on TwitterSurvey of 2,600 hiring managers 2009 top industries most likely to screen job candidates online include those that specialize in technology and sensitive information
- 60. content about drinking or using drugs – 44%
- 61. bad-mouthed their previous employer, co-workers or clients – 35%
- 62. showed poor communication skills – 29%
- 63. made discriminatory comments – 26%
- 65. supported candidate’s professional qualifications - 39%
- 66. candidate was creative – 38%
- 67. showed solid communication skills – 35%
- 68. was well-rounded – 33%
- 69. other people posted good references about the candidate – 19%
- 71. Is your reputation a good reflection of you? Amanda Davie Founder and Managing Director, Reform Amy Kean Director of Social Media, Havas Media Liz Sivell Executive Creative Director, Start Creative Laurie Kirschner Category Manager, LinkedIn Kathleen Saxton Founder, The Lighthouse Company
- 72. Using social media to build your own brand Amy Kean, Director of Social Media
- 73. 3 things to remember (in 5 minutes) Use social media to establish your personality Use social media to protect your profile Develop social media relationships and use them
- 74. The top 15 brands in social media
- 75. Share the love
- 76. People can be useful
- 86. Is your reputation a good reflection of you? Amanda Davie Founder and Managing Director, Reform Amy Kean Director of Social Media, Havas Media Liz Sivell Executive Creative Director, Start Creative Laurie Kirschner Category Manager, LinkedIn Kathleen Saxton Founder, The Lighthouse Company
- 87. LinkedIn group: DAWN Media London Facebook: DAWN London Twitter: #dawnuk
Editor's Notes
- A 103-year-old woman had her engagement ring ripped from her finger by a thief who forced his way into her flat.Florence Hayes has been left devastated by the loss of the diamond ring which she has worn every day since she was given it by her late husband John more than 50 years ago.
- The thing that unites the bulk of these brands is that they have VERY definite personalities, and distinct personalities thrive in social media – even if they’re created IN social media, for example, did we actually know what the personality of Skittles was before they had they had that amazing Facebook page? You can use social media to make yourself stand out, and show what it is that makes you unique. My recommendation would be not just to Tweet links to news stories all day, but give some commentary, show people that they should be interested in your opinion. Because its unique and independent thought that will boost your online reputation.