For an invited talk at the ProQuest headquarters on 11 November 2015.

1. UX in the
Stacks
A wayfinding and usability
study at the UM Library
Michelle Jackson, MA, MSI Candidate
Christina Czuhajewsi, MSI Candidate @christinacz
University of Michigan School of Information

2. Michelle Christina
Who we are
Information Policy
Technology Innovation
IP Law
UX Design
Library systems, services,
and assessment

3. Alexa
Archives and digital
preservation
Natalie
Content Strategy
Digital Marketing
Charlie
Information
Architecture
Creative Strategy
Our Team

4. Our Design Challenge

5. Our Approach & Tools
Contextual Inquiry
Design thinking (for libraries)
■ Background research
■ Expert interviews
■ User walkthroughs
■ Work models
■ Affinity wall/diagram

6. User Walkthroughs
Find a...
Book
Newspaper
Office
Think
aloud
Reflect

7. Analysis: The Affinity
Wall

8. Findings

9. Library jargon = Lost users
Does B stand for basement?
Wait, B is the call number?
The maps also didn’t help when I
did not know that ‘Periodicals’
was in ‘Serials.’

10. Librarians were the last resort.
They helped users interpret
system-centric tools and cues.
Catalog & Web
Floor Plans
Roaming Signs and
maps
Librarians

11. Static System, Dynamic Needs

12. Recommendations

13. UX at MLibrary
Sign
Audit
EFFORT ($, time)
IMPACT
A/B
Testing
Cognitive
Mapping
User
Diaries/
Photo Essays
User Centered
Design as a core
value
Updated map Remodeling/
Rebranding
Single point of
service/cross
training
Consistent
Iconography

14. floormaps.lib.byu.edu

15. Implications

16. Experience Solutions

17. Thanks!
Any questions?
Connect with us:
■ Michelle @ jacksom@umich.edu
■ Christina @ cczu@umich.edu | @christinacz
■ Slides at: bit.ly/pqisslides

18. Image Credits
■ https://www.flickr.com/photos/mollyemo/1009078618
■ Affinity wall gif adapted from Liz Chua’s video “UMSI Contextual Inquiry - Affinity
Wall”
■ Hatcher Library photo from University of Michigan Library
■ “Created by Atelier Iceberg from the Noun Project
■ Speech Bubble by Rabee Balakrishnan from the Noun Project
■ Design collection by DANT from the Noun Project
■ Outlet by Ryan Oksenhorn from the Noun Project
■ Tweet by @jessica_wins: https://twitter.
com/jessica_wins/status/661714985953939456
■ https://upload.wikimedia.org/wikipedia/commons/3/37/Wong_Baker_Scale.sr.
JPG
■ Design Thinking for Libraries cover: http://designthinkingforlibraries.com/
■