2009Vendorreport 供應商銷售報告

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2009Vendorreport 供應商銷售報告

  1. 1. Nielsen Vendor Report 尼爾森供應商銷售報告 1 Confidential & ProprietaryConfidential & Proprietary Copyright © 2009 The Nielsen Company Copyright © 2009 The Nielsen Company
  2. 2. Contents Service introduction 報告內容簡介 Available information 提供資訊內容 Deliverable & examples 報告範例 Appendix 附錄 2 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  3. 3. Why Nielsen Vendor Report 為什麼需要尼爾森供應商銷售報告? Nielsen Vendor Report is a concise reference of suppliers performance in the Fast Moving Consumer Goods Sector in Taiwan. 尼爾森供應商銷售報告提供的是供應商在台灣快速流通 消費品的整體表現,讓您精簡地掌握公司表現概況並了解其他供應商的整體表現 One can use Nielsen Vendor report 運用尼爾森供應商銷售報告,您可以 1. To identify Suppliers’ strength & weakness; 得知供應商的優勢與劣勢 2. To access product strategic approaches & future trend; 了解產品策略與未來趨勢 3. To establish strategic development in trade channels; 制定通路發展策略 4. To use as common platform between retailers and suppliers; 通路商與供應商共 通的溝通平台 Nielsen Vendor Report will be segmented into following categories: 尼爾森供應商銷售報告 可以依下列品類提供 1. Food 食品類 2. Beverage 飲料類 3. Personal Care 個人用品類 4. Household product 家庭用品類 5. Liquor 酒類 6. Tobacco 香菸類 3 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  4. 4. Available information 提供資訊內容Report content 報告內容 Market: Total defined market 市場:整體市場 Product: category, at supplier level 產品:品類,至供應商層級 Fact: value 資訊:銷售金額 Period: 2 MAT*, 2 YTD* 資料期間:2個MAT,與2個YTD *MAT = moving annual total; YTD = year to date 4 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  5. 5. Deliverable 報告形式 WSV format: WSV形式 For clients with Advisor software 提供給裝有Advisor軟體的客戶 Categories definition / vs. channel in report book 品類定義與通路定義 Additional MS charts in report book or 報告中附加圖表或 PowerPoint file with additional charts 附加圖表於簡報檔案格式中 Excel format: Excel形式 For clients without Advisor software 提供給沒有Advisor軟體的客戶 Categories definition / vs. channel in excel sheets 品類定義與通路定義 PowerPoint file with additional charts 附加圖表於簡報檔案格式中 5 working days required after confirmation of purchase 在確定訂購尼爾森 供應商銷售報告後,需5個工作天完成報告 5 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  6. 6. Deliverable example 報告範例 6 Confidential & ProprietaryPage 6 Copyright © 2009 The Nielsen Company
  7. 7. Deliverable example 1 報告範例 1– WSV, Excel 7 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  8. 8. Deliverable example 2 報告範例 2– PPT 8 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  9. 9. APPENDIX 附錄Available Channel Breakdown通路涵蓋 9 Confidential & ProprietaryPage 9 Copyright © 2009 The Nielsen Company
  10. 10. Deliverable example 2 報告範例 2– PPTAvailable Channel Breakdown 通路涵蓋* Hypermarkets 量販店 Chain Convenience Stores 連鎖便利商店 Chain Supermarket 連鎖超市 Other Supermarkets: Independent Supermarket and Hardware Store 其他超市與五金大賣場 Drug Stores: Personal Care Stores and Pharmacies 藥局 Traditional Stores 傳統通路 *Available channel breakdown very according to categories; 通路涵蓋依品類而異 10 Confidential & Proprietary Copyright © 2009 The Nielsen Company
  11. 11. For more information about NielsenVendor Report and the possibleinvestment, please contact yourNielsen account manager如您需要進一步了解更多尼爾森供應商銷售報告內容以及所需花費,請與尼爾森服務同仁聯絡 11 Confidential & ProprietaryConfidential & Proprietary Copyright © 2007 The Nielsen Company Copyright © 2009 The Nielsen Company

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