Q2’2010




          10/08/2010
Introduction
This report:
• Compares overall market dynamics (value and unit growth) in the
  Fast Moving Consumer Goods s...
Executive Summary
   A poor Q2 in terms of volume growth rates, confirms the very slow
                    healing of cons...
Europe overview (*)
              Fast Moving Consumer Goods market dynamics




(*):Austria, Belgium, Czech Rep., Denmark...
Latest volume trend overview




                                             Confidential & Proprietary
                 ...
Q2 2010 growth rates per country (versus Q2 2009)




                                                      Confidential &...
Europe Big 5 summary

                                               Germany                 France                   UK  ...
DETAILS BY COUNTRY


                                   Confidential & Proprietary
                     Copyright © 2010 T...
Austria   Fast Moving Consumer Goods market dynamics




                                                                 ...
Belgium   Fast Moving Consumer Goods market dynamics




                                                                 ...
Czech Republic Fast Moving Consumer Goods market dynamics




                                                            ...
Denmark   Fast Moving Consumer Goods market dynamics




                                                                 ...
Finland   Fast Moving Consumer Goods market dynamics




                                                                 ...
France   Fast Moving Consumer Goods market dynamics




                                                                Co...
Germany   Fast Moving Consumer Goods market dynamics




                                                                 ...
Greece   Fast Moving Consumer Goods market dynamics




                                                                Co...
Hungary   Fast Moving Consumer Goods market dynamics




                                                                 ...
Ireland   Fast Moving Consumer Goods market dynamics




                                                                 ...
Italy   Fast Moving Consumer Goods market dynamics




                                                               Conf...
Netherlands Fast Moving Consumer Goods market dynamics




                                                               ...
Norway   Fast Moving Consumer Goods market dynamics




                                                                Co...
Poland   Fast Moving Consumer Goods market dynamics




                                                                  ...
Portugal   Fast Moving Consumer Goods market dynamics




                                                                ...
Slovakia   Fast Moving Consumer Goods market dynamics




                                                                ...
Spain   Fast Moving Consumer Goods market dynamics




                                                               Conf...
Sweden   Fast Moving Consumer Goods market dynamics




                                                                Co...
Switzerland Fast Moving Consumer Goods market dynamics




                                                               ...
Turkey   Fast Moving Consumer Goods market dynamics




                                         Cigarettes sales excluded...
UK   Fast Moving Consumer Goods market dynamics




                                                            Confidenti...
Extended countries
                                      Albania                Lithuania
                                ...
Albania   Fast Moving Consumer Goods market dynamics




                                                                 ...
Bosnia   Fast Moving Consumer Goods market dynamics




                                                                Co...
Bulgaria   Fast Moving Consumer Goods market dynamics




                                                                ...
Croatia   Fast Moving Consumer Goods market dynamics




                                                                 ...
Estonia   Fast Moving Consumer Goods market dynamics




                                                                 ...
Israel   Fast Moving Consumer Goods market dynamics




                                                                Co...
Latvia   Fast Moving Consumer Goods market dynamics




                                                                Co...
Lithuania   Fast Moving Consumer Goods market dynamics




                                                               ...
Macedonia   Fast Moving Consumer Goods market dynamics




                                                               ...
Romania   Fast Moving Consumer Goods market dynamics




                                                                 ...
Russia
Fast Moving Consumer Goods Market Dynamics




                                                           Confident...
Serbia   Fast Moving Consumer Goods market dynamics




                                                                Co...
Slovenia   Fast Moving Consumer Goods market dynamics




                                                                ...
Ukraine   Fast Moving Consumer Goods market dynamics




                                                                 ...
Glossary
• Nominal value growth:
   – Percentage change in value sales (expenditures) as measured by the total basket of r...
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Baltics Growth reporter q2 2010

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Baltics Growth reporter q2 2010

  1. 1. Q2’2010 10/08/2010
  2. 2. Introduction This report: • Compares overall market dynamics (value and unit growth) in the Fast Moving Consumer Goods sector across Europe. • Is based on the sales tracking Nielsen performs in every European market. • Covers sales in grocery, hypermarket, supermarket, discount and convenience channels • Is based on the widest possible basket of product categories that are continuously tracked by Nielsen in each of these countries and channels • Reports on the 2nd quarter of 2010 – Week 15, 2010 till week 27, 2010 • NB: Turkey data was reworked for Q1 2010 – Cigarettes were removed from calculation because of distorting effect Confidential & Proprietary Copyright © 2010 The Nielsen Company
  3. 3. Executive Summary A poor Q2 in terms of volume growth rates, confirms the very slow healing of consumer confidence • In 2009 the Easter weekend was part of Q2, this year Easter was part of Q1 sales – The shift in sales of this top weekend penalized the Q2 growth rates • Beyond this calendar technicality it’s the first time European value growth falls short of +1% since debut of the Growth Reporter in 2007 – Steep drop in Norway despite highest Consumer Confidence in Europe – Germany and Italy are holding down the European number • Greek / Euro crisis becomes visible in FMCG Spending • Inflation is still under the 1% level – Deflation exceeds -6% in Finland and close to -3% in Ireland, Portugal and Switzerland – Price increase surge back to +2.7% in the UK and +3% in Turkey • Volume growth rates were lower than Q1 in 15 of the 21 markets – Hungary, the Czech rep and Switzerland are the exceptions • Consumer remains doubtful on recovery – Consumer confidence rebuilding is slow • The East – West divide remains in place. – Rampant inflation in Albania, Bosnia and Ukraine – Falling volumes in Bulgaria, Baltics, Romania and Russia Confidential & Proprietary Copyright © 2010 The Nielsen Company
  4. 4. Europe overview (*) Fast Moving Consumer Goods market dynamics (*):Austria, Belgium, Czech Rep., Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK. Confidential & Proprietary Copyright © 2010 The Nielsen Company
  5. 5. Latest volume trend overview Confidential & Proprietary Copyright © 2010 The Nielsen Company
  6. 6. Q2 2010 growth rates per country (versus Q2 2009) Confidential & Proprietary Copyright © 2010 The Nielsen Company
  7. 7. Europe Big 5 summary Germany France UK Italy Spain Nielsen Market Index Volume* Nielsen Market Index Value** Are consumers shopping more frequently? Are consumers spending more per trip? Are shoppers shifting to value channels? Nielsen Global Consumer Confidence index 81 7 63 5 78 2 71 4 69 10 *Nielsen Market Index Volume defined as unit change vs. YAGO **Nielsen Market Index Value defined as € , £ change vs. YAGO Very Strong Growth: >= +5% Neutral: between -1 and +1% Very Negative: < -4% Growth: between +1 and + 4% Negative: between -1 and -4% •Nielsen Economic Current Copyright © 2010 The Nielsen Company. Confidential and proprietary.
  8. 8. DETAILS BY COUNTRY Confidential & Proprietary Copyright © 2010 The Nielsen Company
  9. 9. Austria Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  10. 10. Belgium Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  11. 11. Czech Republic Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  12. 12. Denmark Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  13. 13. Finland Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  14. 14. France Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  15. 15. Germany Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  16. 16. Greece Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  17. 17. Hungary Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  18. 18. Ireland Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  19. 19. Italy Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  20. 20. Netherlands Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  21. 21. Norway Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  22. 22. Poland Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  23. 23. Portugal Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  24. 24. Slovakia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  25. 25. Spain Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  26. 26. Sweden Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  27. 27. Switzerland Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  28. 28. Turkey Fast Moving Consumer Goods market dynamics Cigarettes sales excluded onwards 2010. Confidential & Proprietary Copyright © 2010 The Nielsen Company
  29. 29. UK Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  30. 30. Extended countries Albania Lithuania Bosnia Macedonia Bulgaria Romenia Croatia Russia Estonia Serbia Israel Slovenia Latvia Ukraine • Based on Bimonthly reporting cycles • Categories covered in food and drug channels Confidential & Proprietary Copyright © 2010 The Nielsen Company
  31. 31. Albania Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  32. 32. Bosnia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  33. 33. Bulgaria Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  34. 34. Croatia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  35. 35. Estonia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  36. 36. Israel Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  37. 37. Latvia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  38. 38. Lithuania Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  39. 39. Macedonia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  40. 40. Romania Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  41. 41. Russia Fast Moving Consumer Goods Market Dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  42. 42. Serbia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  43. 43. Slovenia Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  44. 44. Ukraine Fast Moving Consumer Goods market dynamics Confidential & Proprietary Copyright © 2010 The Nielsen Company
  45. 45. Glossary • Nominal value growth: – Percentage change in value sales (expenditures) as measured by the total basket of reported product categories • Unit value growth (≈ ‘price’ change): – Percentage change in the average retail price per unit in the total basket of reported product categories – The unit of volume in the basket varies by category (e.g. litres, kilograms, tonnes, etc) – The change in average price per unit may result from: – Price changes of individual products – Change in the mix of purchased products; more or less expensive products, more or less promotions, etc. – Channel switching; more or less purchases in discount stores, or hypermarkets, or convenience outlets, etc. – Product or channel mix changes may be induced by price change or may just be the result of market dynamics. – The unit value growth reflects how consumers experience ‘cost of living’ in their actual grocery shopping behaviour. • Volume growth: – Percentage change in purchased volume (quantity) of products • The three components are related: – ValueGrowth = UnitValueGrowth * VolumeGrowth See attachment for calculation rules Confidential & Proprietary Copyright © 2010 The Nielsen Company

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