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Touch Points & Departments of La Grande Epicerie
• New consumer touchpoints have also been devised, such as the intelligent trolley
allowing clients to shop conscientiously.
• New ways of producing food were also proposed, such as the creation of a
Grande Epicerie biological farm.
Groceries
• As a purveyor of basic, traditional, rare and ultra-sophisticated items in their thousands, the
Epicerie leaves quite an impression.
• Sourced from all four corners of the globe by a team with sharply honed skills, the range of
foods on offer includes the world’s most flavoursome, original and inspiring items,
available exclusively at La Grande Epicerie.
Fresh produce
• Choose from the best of the season’s offerings in fruits and vegetables, seafood, meats
and cheeses.
• This department gives artisan producers an opportunity to share their love of good food
with gourmet enthusiasts.
The wine cellar
• The wine cellar at La Grande Epicerie de Paris showcases the efforts of the
most highly regarded chateaus in France.
• The department offers a fine selection of champagnes, wines and spirits.
Production kitchen
• Out of the production kitchens comes the best produce from the artisans working behind the
scenes at La Grande Epicerie de Paris.
• Continuously expanding and updating their ranges, they prepare a selection of breads and
Viennese pastries, brightly coloured patisseries and gourmet dishes.
Labon Marche Case Study
Labon Marche Case Study

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Labon Marche Case Study

  • 1. Touch Points & Departments of La Grande Epicerie
  • 2. • New consumer touchpoints have also been devised, such as the intelligent trolley allowing clients to shop conscientiously. • New ways of producing food were also proposed, such as the creation of a Grande Epicerie biological farm.
  • 3. Groceries • As a purveyor of basic, traditional, rare and ultra-sophisticated items in their thousands, the Epicerie leaves quite an impression. • Sourced from all four corners of the globe by a team with sharply honed skills, the range of foods on offer includes the world’s most flavoursome, original and inspiring items, available exclusively at La Grande Epicerie.
  • 4. Fresh produce • Choose from the best of the season’s offerings in fruits and vegetables, seafood, meats and cheeses. • This department gives artisan producers an opportunity to share their love of good food with gourmet enthusiasts.
  • 5. The wine cellar • The wine cellar at La Grande Epicerie de Paris showcases the efforts of the most highly regarded chateaus in France. • The department offers a fine selection of champagnes, wines and spirits.
  • 6. Production kitchen • Out of the production kitchens comes the best produce from the artisans working behind the scenes at La Grande Epicerie de Paris. • Continuously expanding and updating their ranges, they prepare a selection of breads and Viennese pastries, brightly coloured patisseries and gourmet dishes.