Social Media For Business 2009
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SME Technology Conference 2009 Sydney: reasons why small businesses need to consider social media as part of their marketing plans - with not-for-profit Twitter case study
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Social Media For Business 2009
- 1. Social Media for Business Kate Carruthers Sydney Dec 2009 www.katecarruthers.com
- 3. Dec 2009 © 2009 Kate Carruthers
- 4. Google Dec 2009 © 2009 Kate Carruthers
- 6. Google Dec 2009 © 2009 Kate Carruthers If your business wants to be found this is the new yellow pages
- 7. Twitter Dec 2009 © 2009 Kate Carruthers
- 12. Twitter Dec 2009 © 2009 Kate Carruthers The new home of breaking news & buzz
- 13. Facebook Dec 2009 © 2009 Kate Carruthers
- 18. Other social networks Dec 2009 © 2009 Kate Carruthers Find out where your customers are
- 19. Top 10 sites 2009 http://social-networking-websites-review.toptenreviews.com/ 2009 Dec 2009 © 2009 Kate Carruthers
- 20. Top 10 sites 2009 http://social-networking-websites-review.toptenreviews.com/ 2009 Dec 2009 © 2009 Kate Carruthers
- 21. SO WHAT? Dec 2009 © 2009 Kate Carruthers
- 26. 3 ESSENTIAL TOOLS Dec 2009 © 2009 Kate Carruthers
- 30. Rules of engagement Dec 2009 © 2009 Kate Carruthers
- 32. Rules of engagement Dec 2009 © 2009 Kate Carruthers
- 33. CASE STUDY Dec 2009 © 2009 Kate Carruthers
- 36. Via http://tweetreach.com/ Dec 2009 © 2009 Kate Carruthers
Editor's Notes
- necessary part of your social media arsenal is that you control it and all of the content therein. This assumes that you to host your own site & have access to all the data. If it is hosted or managed by someone else then your data is at risk if the relationship breaks down or their business has a failure .
- Social media & social network presence Social networks and social media are the elements that bring website or blog content alive. These are tools that enable sharing of messages with communities of people who are interested. They also provide an opportunity to move from a monologue publishing style to a conversational dialogue style of interaction.
- This kind of monitoring should be setup and reviewed regularly. Regular participation, care and feeding of social media is necessary as it is now part of the marketing mix. Social media and social networking are part of both the place and the promotion of a brand or product. Online should be monitored similar to the way we used to monitor customer feedback, newspapers and magazines in the past.