Social Media For Business 2009

Social Media for Business Kate Carruthers Sydney Dec 2009 www.katecarruthers.com

Slides on: www.slideshare.net/carruthk
Web: www.katecarruthers.com
Twitter: @kcarruthers
Dec 2009 © 2009 Kate Carruthers

Google
Handles over 235 million searches a day
http://www.forbes.com/2008/09/04/google-tenth-anniversary-tech-enterprise-cx_wt_0905google.html as at July 2009 Dec 2009 © 2009 Kate Carruthers

Twitter
Twitter hits 5 billion tweets
http://news.cnet.com/8301-13577_3-10378353-36.html Oct 2009 Dec 2009 © 2009 Kate Carruthers

Twitter
45-54 year olds are the top demographic followed closely by 25-34 year olds
http://blog.searchenginewatch.com/090408-122803 April 2009 Dec 2009 © 2009 Kate Carruthers

Twitter
US site visits per month > 260 million
http://www.quantcast.com/twitter.com#traffic Nov 2009 Dec 2009 © 2009 Kate Carruthers

Twitter
More than 24 million people in US alone visit per month
http://www.quantcast.com/twitter.com#traffic Nov 2009 Dec 2009 © 2009 Kate Carruthers

Facebook
Facebook growing by over 700,000 users a day
http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ Dec 2009 © 2009 Kate Carruthers

Facebook
30 million users update their statuses at least once each day

Facebook
900 million photos are uploaded to the site

Facebook
1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week each month

Monologue
Hard to talk or listen to customers
Expensive
Unreliable
Source: http://www.danielresearchgroup.com/MarketResearchServices/FocusGroups.aspx Dec 2009 © 2009 Kate Carruthers Old marketing & advertising model

Dialogue
2 way communication
Cheaper
Faster
Better???
Source: social Media Sydney Xmas 2008 – personal collection K. Carruthers Dec 2009 © 2009 Kate Carruthers Social media marketing model

Example
Gary Vaynerchuk grew his family business from $4 million to $50 million using social media
http://winelibrary.com/
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ Nov 2009 Dec 2009 © 2009 Kate Carruthers

Wine Library results
$15,000 in Direct Mail = 200 new customers
$7,500 Billboard = 300 new customers
$0 Twitter = 1,800 new customers.
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ Nov 2009 Dec 2009 © 2009 Kate Carruthers

Website or blog
This is fundamental for every business
Must control it & its content
Need to ensure access to site (passwords etc)
Must be current & relevant
Dec 2009 © 2009 Kate Carruthers This is the modern version of a phonebook listing!

Social media presence
Elements that bring website or blog content alive
Tools that enable sharing of messages with communities of people who are interested
Dec 2009 © 2009 Kate Carruthers Move from monologue to conversational style of interaction

Reputation tracking
There are some great paid services that can monitor your online reputation
Free tools
Google Alerts
TweetBeep
Social mention
Google search

Rules of engagement
Not-fixed
Experiment
Adjust
Recalibrate
Measure
Listen
Real-people
Share
Relax
Reciprocate
Dec 2009 © 2009 Kate Carruthers Don’t panic – be prepared to regroup & retry

Cupcake Camp Sydney
Charity: RSPCA NSW
Sponsors:
CBS Interactive Sydney
Plantronics
Altec Lansing
Ripples Caf é
Cupcake House

Cupcake Camp Sydney
>100 attendees
>25 cupcake makers
Video Creator: ‘Pong
http://www.outtospace.com/
Photos: Cupcake Camp Sydney Flickr Group

Slides on: www.slideshare.net/carruthk
Web: www.katecarruthers.com
Twitter: @kcarruthers

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Social Media For Business 2009

by Kate Carruthers on Nov 30, 2009

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