Social Media For Business 2009
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Social Media For Business 2009

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SME Technology Conference 2009 Sydney: reasons why small businesses need to consider social media as part of their marketing plans - with not-for-profit Twitter case study

SME Technology Conference 2009 Sydney: reasons why small businesses need to consider social media as part of their marketing plans - with not-for-profit Twitter case study

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  • necessary part of your social media arsenal is that you control it and all of the content therein. This assumes that you to host your own site & have access to all the data. If it is hosted or managed by someone else then your data is at risk if the relationship breaks down or their business has a failure .
  • Social media & social network presence Social networks and social media are the elements that bring website or blog content alive.  These are tools that enable sharing of messages with communities of people who are interested.  They also provide an opportunity to move from a monologue publishing style to a conversational dialogue style of interaction.
  • This kind of monitoring should be setup and reviewed regularly. Regular participation, care and feeding of social media is necessary as it is now part of the marketing mix. Social media and social networking are part of both the place and the promotion of a brand or product. Online should be monitored similar to the way we used to monitor customer feedback, newspapers and magazines in the past.

Social Media For Business 2009 Social Media For Business 2009 Presentation Transcript

  • Social Media for Business Kate Carruthers Sydney Dec 2009 www.katecarruthers.com
    • Slides on: www.slideshare.net/carruthk
    • Web: www.katecarruthers.com
    • Twitter: @kcarruthers
    Dec 2009 © 2009 Kate Carruthers
  • Dec 2009 © 2009 Kate Carruthers
  • Google Dec 2009 © 2009 Kate Carruthers
  • Google
    • Handles over 235 million searches a day
    http://www.forbes.com/2008/09/04/google-tenth-anniversary-tech-enterprise-cx_wt_0905google.html as at July 2009 Dec 2009 © 2009 Kate Carruthers
  • Google Dec 2009 © 2009 Kate Carruthers If your business wants to be found this is the new yellow pages
  • Twitter Dec 2009 © 2009 Kate Carruthers
  • Twitter
    • Twitter hits 5 billion tweets
    http://news.cnet.com/8301-13577_3-10378353-36.html Oct 2009 Dec 2009 © 2009 Kate Carruthers
  • Twitter
    • 45-54 year olds are the top demographic followed closely by 25-34 year olds
    http://blog.searchenginewatch.com/090408-122803 April 2009 Dec 2009 © 2009 Kate Carruthers
  • Twitter
    • US site visits per month > 260 million
    http://www.quantcast.com/twitter.com#traffic Nov 2009 Dec 2009 © 2009 Kate Carruthers
  • Twitter
    • More than 24 million people in US alone visit per month
    http://www.quantcast.com/twitter.com#traffic Nov 2009 Dec 2009 © 2009 Kate Carruthers
  • Twitter Dec 2009 © 2009 Kate Carruthers The new home of breaking news & buzz
  • Facebook Dec 2009 © 2009 Kate Carruthers
  • Facebook
    • Facebook growing by over 700,000 users a day
    http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ Dec 2009 © 2009 Kate Carruthers
  • Facebook
    • 30 million users update their statuses at least once each day
    http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ Dec 2009 © 2009 Kate Carruthers
  • Facebook
    • 900 million photos are uploaded to the site
    http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ Dec 2009 © 2009 Kate Carruthers
  • Facebook
    • 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week each month
    http://www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ Dec 2009 © 2009 Kate Carruthers
  • Other social networks Dec 2009 © 2009 Kate Carruthers Find out where your customers are
  • Top 10 sites 2009 http://social-networking-websites-review.toptenreviews.com/ 2009 Dec 2009 © 2009 Kate Carruthers
  • Top 10 sites 2009 http://social-networking-websites-review.toptenreviews.com/ 2009 Dec 2009 © 2009 Kate Carruthers
  • SO WHAT? Dec 2009 © 2009 Kate Carruthers
  • Monologue
    • Hard to talk or listen to customers
    • Expensive
    • Unreliable
    Source: http://www.danielresearchgroup.com/MarketResearchServices/FocusGroups.aspx Dec 2009 © 2009 Kate Carruthers Old marketing & advertising model
  • Dialogue
    • 2 way communication
    • Cheaper
    • Faster
    • Better???
    Source: social Media Sydney Xmas 2008 – personal collection K. Carruthers Dec 2009 © 2009 Kate Carruthers Social media marketing model
  • Example
    • Gary Vaynerchuk grew his family business from $4 million to $50 million using social media
    • http://winelibrary.com/
    http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ Nov 2009 Dec 2009 © 2009 Kate Carruthers
  • Wine Library results
    • $15,000 in Direct Mail = 200 new customers
    • $7,500 Billboard = 300 new customers
    • $0 Twitter = 1,800 new customers.
    http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ Nov 2009 Dec 2009 © 2009 Kate Carruthers
  • 3 ESSENTIAL TOOLS Dec 2009 © 2009 Kate Carruthers
  • Website or blog
    • This is fundamental for every business
      • Must control it & its content
      • Need to ensure access to site (passwords etc)
      • Must be current & relevant
    Dec 2009 © 2009 Kate Carruthers This is the modern version of a phonebook listing!
  • Social media presence
      • Elements that bring website or blog content alive 
      • Tools that enable sharing of messages with communities of people who are interested
    Dec 2009 © 2009 Kate Carruthers Move from monologue to conversational style of interaction
  • Reputation tracking
    • There are some great paid services that can monitor your online reputation
    • Free tools
    • Google Alerts
    • TweetBeep
    • Social mention
    • Google search
    Dec 2009 © 2009 Kate Carruthers
  • Rules of engagement Dec 2009 © 2009 Kate Carruthers
  • Rules of engagement
    • Not-fixed
    • Experiment
    • Adjust
    • Recalibrate
    • Measure
    • Listen
    • Real-people
    • Share
    • Relax
    • Reciprocate
    Dec 2009 © 2009 Kate Carruthers Don’t panic – be prepared to regroup & retry
  • Rules of engagement Dec 2009 © 2009 Kate Carruthers
  • CASE STUDY Dec 2009 © 2009 Kate Carruthers
  • Cupcake Camp Sydney
    • Charity: RSPCA NSW
    • Sponsors:
    • CBS Interactive Sydney
    • Plantronics
    • Altec Lansing
    • Ripples Caf é
    • Cupcake House  
    Dec 2009 © 2009 Kate Carruthers
  • Cupcake Camp Sydney
    • >100 attendees
    • >25 cupcake makers
    • Video Creator: ‘Pong
    • http://www.outtospace.com/
    • Photos: Cupcake Camp Sydney Flickr Group
    Dec 2009 © 2009 Kate Carruthers
  • Via http://tweetreach.com/ Dec 2009 © 2009 Kate Carruthers
    • Slides on: www.slideshare.net/carruthk
    • Web: www.katecarruthers.com
    • Twitter: @kcarruthers
    Dec 2009 © 2009 Kate Carruthers