The document provides advice for brands based on lessons from Obama's campaigns, including having clear goals and planning ahead, being positive and optimistic while projecting success, embracing new technology to meet people on their terms, being inclusive and unifying to create shared involvement, empowering advocates to spread the word, focusing on detail to have honest dialogue, being relevant and local while speaking beliefs simply.

1. Parking lot What can brands learn from Obama?

2. Have a clear goal, organise and plan ahead

3. Be positive and optimistic

4. Project success before you’ve made it

5. Be proud of where you’ve come from

6. Embrace new technology, go to where people are and on their terms

7. Be inclusive & unifying and create a sense of shared involvement

8. Create advocates & empower them to spread the word

9. Don’t be afraid to ask for commitment

10. Obsess about the detail & use it to have an honest dialogue

11. Be relevant and local

12. Speak your mind and assert what you believe

13. … and keep it simple

14. Thank you