Radio Festival Master

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Radio Festival Master

  1. 1. Radio at the Edge Chris Lawson Brand Director
  2. 2. More of our community is engaging with us and LISTENING where they want to. •53 methods to listen to Absolute Radio. •49% of our national listening is via a digital platform. •We are pushing this aggressively •“Go where the audience are”.
  3. 3. The Absolut e . iAmp
  4. 4. 8 days of brand promot ion
  5. 5. Ove r 100, 000 inst alls so f ar and now ave raging 24, 000 launche s pe r we e k
  6. 6. Absolut e Radio Ne t work’s st re aming was bigge r t han BBC Radio 2 in May Streamed Hours May-09 5,000,000 4,665,970 4,455,034 4,000,000 3,833,154 3,000,000 2,000,000 1,000,000 0 AR Network BBC Radio 1 BBC Radio 2
  7. 7. What we le arnt • Launch f ast • Allowthe recom ended tim f or the approval pro m e cess • Stability and robustness is essential • You attract an AB 1 audience C • P ALL your ef f orts behind it ut • Don’t get depressed at all the one star ratings!
  8. 8. 3700 comments
  9. 9. The Absolut e . iAmp soon on Android
  10. 10. The Absolut e Radio Live Amp f or t he iPhone
  11. 11. S ince launch… . .
  12. 12. Thank you Chris.lawson@ absoluteradio.co.uk

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