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Designing The Ideal Appstore Wip Jam Ctia

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Results from 2 brainstorming sessions held at WIPJam CTIA designing an ideal appstore

Results from 2 brainstorming sessions held at WIPJam CTIA designing an ideal appstore

Published in Technology , Business
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  • 1. Designing the ideal appstore Session 1
    • Here are the results of 2 brainstorming sessions held at CTIA around “designing your ideal appstore”
    • Great results and good discussion… looking forward to continuing the discussion online…
    • Moderated by:
      • Terry Hughes, Redwood Technologies
      • Peter Baldwin, PB Strategic Consultancy
      • Thibaut Rouffineau, Symbian Foundation
  • 2. Love it in appstores
    • What makes a great appstore:
      • Easy discoverability of applications on device (just a few clicks)
      • Ease of application upgrades (either for maintenance or for additional features)
      • Lifecycle management (price control across application lifespan)
      • Certification (trust)
      • Recommendation by others and by appstore provider (Amazon or Facebook style)
      • Enablement of multiple pricing models: pay per use, one off, subscription, trial, ad sponsored
      • Absence of price ceiling
      • Ability to offer a trial period
      • Ease of buying – credit card, paypal or operator
      • Existence of free applications as loss leaders
      • Absence of testing fees Availability of a complementary online and on device strategy to make for easy set-up and buying
      • Ability to embed a monitoring tool to allow tracking of application usage and usage patterns
  • 3. Hate it in appstores
    • What makes a BAD appstore:
      • WAP style appstore
      • Downwards pricing pressure
      • Consumers used to 0.99$ apps
      • Fragmentation of devices and cost to target them all
      • Additional efforts and costs linked to fragmentation
  • 4. End user Developer Independent billing operator Advertising $ $ Account Account
  • 5. Designing the ideal appstore Session 2
  • 6. Love it / hate it in appstores
    • What makes a great appstore:
      • Easy submission mechanism for applications across multiple devices
      • Transparent acceptance criteria for apps to be added to the appstore
      • Possibility to have a personal contact within the appstore providers
      • Possibility by the appstore provider to provide an end user support mechanism within the appstore (maybe through a forum?)
      • Lifecycle management of application (including pricing)
      • Possibility to do pricing experimentation (including discounts)
      • Social recommendation mechanism embedded in the store
      • Display relevant and personalised content based on location, context, past purchases, handset, personal data
      • Possibility to create appstore by verticals (e-health appstore)
      • Support for multiple devices within a single appstore
      • Appstore provider that spend marketing $ raising customer awareness
      • Appstore that’s pre-loaded on a device
  • 7. Easy & transparent submission End user Developer $ $ App Crowd testing Broker Social recommendation (Facebook?) Opt-in smart recommendation (Amazon?) White label Advertising Preferences and context