Duty free displays of the future need to engage with consumer minds who have an emotional, subconscious relationship with brands. Latest neuro-marketing surveys indicate that brandowners must own every part of their image to make it instantly and subconsciously recognisable to customers. campbellrigg, an independent design consultancy help businesses trying to maximise their brand environment.

1. We design bespoke merchandising units to maximise product appeal.
The taste of Bombay Sapphire gin is created by The display had to be ‘innovative’ in design. The gondola is complete with a touch screen
perfectly balancing a unique combination of the The unit is lit by a state of the art computer monitor mounted on an end panel with copper
finest botanical ingredients sourced from around controlled light system, and the elegant shape finish to inside face with a video on how to make
the world. Bombay Sapphire developed the brand was derived from the swirl of Bombay Sapphire a perfect Bombay Sapphire Collins.
theme There’s Something Inside involving global infusion. The top edge of the ‘central feature wall
advertising, merchandising innovation, brand has flush continuous scrolling LED lighting to
spectacular, and consumer experiential - focused on give movement to the unit and glows to attract.
how the gin is made, the bottle it lives in, the people It has a blue finish on one side with perforations,
who create it and the people who drink it. The Blue which are backlit. The LED lighting is animated
Room exhibition at the Vinnopolis in London brilliantly to evoke visually the process of infusion of
exemplified the way the brand essence was being the botanicals with the alcohol. A blue decal
communicated. finish on the other side shows pictures of the
botanicals.
Following our work compiling a Bombay Sapphire
brand asset toolkit, and developing new visual We wanted to design something that customers
identity designs, we were approached to design a would be compelled to interact with. The
gondola point of sale display for Sydney International turntable basket of ten botanical glass decanters
Airport. allows customers to sense the natural aromas
of the ingredients. The basket holding the
It was important that our interpretation of the theme decanters is in fact a smaller scale mock
was realised in a display that would capture the brand adaptation of the perforated copper basket that
essence and satisfy certain criteria. is used to hold botanical ingredients during
production to give it its unique distillation
what we did technique i.e. the spirit vapour passes up
campbellrigg designed a highly visible and through the baskets and in a process known as
prominent ‘sensory’ display so an air traveller would ‘vapour infusion’ it is delicately infused with the
likely stop in their tracks, absorb information about aromatic flavours of the botanicals.
Bombay Sapphire, and appreciate why it is a unique
product.
This ‘sensory’ display features an uplit turntable basket of botanical decanters engraved with ingredient drawings and copper nameplates.

2. for more information please contact
campbellrigg
8-9 apollo studios, charlton kings road
london nw5 2sb united kingdom
+44 (0) 207 284 1515
www.campbellrigg.com