5. Set Career Goals to match Life & Income Goals Tracey Stewart, IL Stylist Michele Gayler, KY Senior Stylist Wendy Klinker, WA Star Stylist 1 a month 2-3 5-6 £7935 £ 10,208 £ 35,152
6. I started sponsoring and tripled my income April Ragsdale, TX Senior Stylist Melissa Holliman, TX Star Stylist Charity Bohuslavizki, CA Star Stylist
7. Triple your income from Stylist to Consistent Star Average earnings: £26, 559 * Valri Ingebrigtsen Star Stylist Beverly Lueckemeyer Star Stylist
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9. Executive Leadership- Star & Platinum Amy Greenspon Star Director Tysh Mefferd Platinum Director Lindsay Walsh Star Director £125,625 £226,000 £251,000
10. Sponsoring is GREAT for your personal business! Tysh Mefferd Platinum Director SALES : £47,731 Over £3900 a Month Sponsored 51 Stylists so far in 2011 Earnings over £226,000
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16. Typical 2 Hour Trunk Show Reality Check: Trunk Shows with more guests may take longer – and have greater results! 6:40 – 7:00 Arrive and set up 7:00 – 7:40 Personal Greetings & Styling 7:40 – 7:45 Group Hello 7:45 – 9:00 Personal Styling & Checkout Chat 9:00 – 9:20 Pack Up & Tally Hostess Rewards
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25. 4 Volunteers Please: How to Have a Sponsoring Conversation Use “ If I could ” just like you did in the booking conversation What You ’ ll Hear I just don ’ t have the money to start I ’ m so busy – I can ’ t fit this into my life I ’ ve never done anything like this before. I ’ m not a salesperson. Aren ’ t there already Stella & Dot Stylists in this area?
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Editor's Notes
SO much positive impact! So much happiness and so many choices! And while we are pleased, we are not satisfied! Though we’ve had dazzling growth! We are still a start up! We are still in our infancy. We have grand ambitions- and we are tiny relative to our dreams. I’m excited about the day when we have thriving team meetings in every city, but we don’t, not yet. We still have 26 states and 6 provinces ( that’s half of north America!) WITHOUT DIRECTORS
This is our destiny to be a global multi billion dollar fashion brand that changes the lives of women around the world. Of this I am absolutely certain. I have NO DOUBT. And so the question for you is, what role will you play. How will you fuel our growth and how will our growth fuel yours? How bold will you be? I hope very bold! As a brand ambassador or as a platinum director, you are appreciated and what you do here matters. Because everything and everyone makes an impact!
I’ve often said there as as many definitions of success as there are stylists! And it’s true! But there is something each person will have in common. There is so much opportunity with Stella & Dot! But the important thing to remember is this is YOUR platform to run the business YOU want to! You define success with stella & dot, because we’re just as good at helping someone earn $300 a month as we are 3,000 or ever 30,000! Our Highest paycheck in one month this time in last year was $33,000 and we gasped at that! Since then, , it’s been over $75,000 in a month! IN A MONTH! Over 400,000 in a year! We created stunning professional earning opportunities! It was always our dream to elevate the opportunity for the flex entrepreneur. Well take a look! Look at these earnings~
Perhaps a Brand Ambassador works for you in 2012 Stylist Tracey Stewart Brand ambassador is a beloved spot on our career path. It ’ s available to all – and every pair of earrings sold matters. Take your family on a summer vacation, pay for the little extras,
Not sure about sponsoring yet? We’ll change that today! Let’s take a look at some successful Sponsors who were once just like you and now have continual success in team building! April Ragsdale: Found success when she began listening to people. She found stylists everywhere once she started looking. Her Lightbulb went on at Spring Tour 2011. Now has 21 on her team! Melissa Holliman didn’t want to sponsor- and now she’s a star. What changed it? She prioritized and started to build time in each day to talk about sponsoring. Results - Doubled team in time between Spring Tour 2011 and Hoopla 2011 Charity Bohuslavizki . Sponsored 10 in all of 2010. Now, in 2011 sponsored 31 to date in approx. same time frame. How? Set aside time every Monday to follow up with potential sponsors AND identified areas to grow
Maybe you want to build a strong team in 2011! These consistent stars did just that in the past year. Star Stylist Beverly Lueckemeyer : Earnings: $53,471 in 2010 average monthly earnings: $4,455 Beverly has been with Stella & Dot since July of 2009, and has been a Star Stylist since November 2009! Star Stylist Valri Ingebrigtsen : Earnings in the past 12 months: $44,231, average monthly earnings: $3,685 Valri has been with Stella & Dot since July 2010, in 13 months with the company she has hit the pay rank of Star 10 months!
Have your eye on Director? GREAT GOAL! Here ’ s what 1 year at Director can look like.
Executive ranks – full time positions, 40+ hrs / week with the income to match
And anyone who works hard, sets this goal, and works towards it this year can do just this. Our top leaders were brand new 2 years ago, and yet look at them now. Sponsored 51 stylists so far in 2011
How will you get the most out of today’s workshop format? Participate! You will get out what you put in This is a safe zone – let’s promise! Providing constructive feedback is the way to grow. We can all take it!
So what works for you? Is it a vacation – or building an empire? Whatever it is, it is your own authentic why and it is important. 2011 is your chance to fulfill that why and answer the question “ how will you style your life? “ 3 ways to be successful today and always: Know what you really want and believe it IS possible for YOU. Be open to learning & trying new things. Be open to DOING. "According to Dave Kohl, professor emeritus at Virginia Tech., people who regularly write down their goals earn nine times as much over their lifetimes as the people who don't, and yet 80% of Americans say they don't have goals. Sixteen percent do have goals, but don't write them down. Less than four percent write down their goals, and fewer than once percent actually review them on an ongoing basis. Guess which one percent?" - taken from the book Where Will You Be Five Years from Today? by Dan Zandra 20 mins Workshop – Stylists each work independently for 5 minutes to complete Goal Setting Workshop sheet and then review with workshop partner. 10 minutes recap – Facilitator select 1 volunteer from each table to share answers with group
Booking (30 mins booking from scratch, 30 mins booking @ Trunk show) Part 1: Booking from Scratch: 5 mins intro to topic: Facilitator, Role play booking conversation at front of room with a volunteer to remove fear of role play. Share perspective in guide on page 50. Joke about the dream scenario? Of course it requires a conversation! Be excited & confident. 15 mins – WORKSHOP Break into pairs to complete Part 1 – Booking from scratch on booking worksheet with pacing partner
Tips to control flow of your show: Take someone to help if you anticipate a large crowd Park on the street You don ’ t have to be the last to leave. When most are done shopping simply wait a few minutes and then say “ I ’ m just going to pack up! If anyone needs a last look, come on up! ” Hostess may not want to make final selections until the next day, but do go over her rewards with her at the show so she can be excited and share with her friends
Let ’ s bring the trunk show to life! We have some fabulous stylists ready to walk through the 4 steps of a trunk show. Take notes and watch carefully – even the little things can make a big difference! 10 mins – Recap with Roleplay. Ask 5 volunteers to come to front and each briefly role play steps 1-5
Hostess Coaching 5 mins intro to topic: 2 Weeks Out: Rebuild excitement, Talk wish list, Brainstorm guest list, Keep it simple, Decide on personal invitations, Encourage outside orders 1 Week Out: Reignite excitement, Build attendance, Reiterate KISS 20 minutes Workshop: Complete worksheet with partner & share ideas at table 5 minutes recap: What did you learn? Each table share your TOP TIP and Hostess Coaching goal going forward Let ’ s review what works – a system of 30 minutes one night/week to connect with your hostesses of that week, and the next (ie Sunday night) Use the Hostess Planner as your guideline 2 weeks out: Excitement – “ I am so looking forward to your show! Here ’ s whats new! ” Wish list – “ What have you fallen in love with to earn free? ” Relate that back to show sales an attendance goal. Guest List – “ Let ’ s brainstorm with the list in the planner ” Keep it simple – “ All the attention will be on the jewelry, let ’ s keep the food super simple ” Invitations – Send save the date via hostess Connection and ask her to forward to her guest list. Decide on style of personal invitation (postcard, printed invite, S&D branded evite). Does she want to send it or provide you with list and you will send? Send reminder email and make reminder calls which make a big difference. Outside orders – post show & fave piece on facebook with open invite. Provide with look books and video to show guests on iphone or in email.
Sponsoring 15 mins intro (3 slides) & Worksheet part 1: Discuss questions on slide with group to establish mindset of sponsoring and have stylists complete section 1 of worksheet
Sponsoring really is a system – just like booking or taking orders. There are 3 steps.
Think of yourself as a talent scout! Who are you scouting? As we review this slide, let ’ s all make a list. You know people you can call tonight and sponsor them tomorrow and we ’ re going to walk right through it so you can. Who are you looking for? Listen for hints: (Ask crowd for hints they have heard. Add to your list people who have ever asked you these questions) How many trunk shows do you do a week? Did you buy all of this? I love all of the jewelry! I can ’ t keep up with the expenses of a teenager. I am tired of my job. A job with kids is tough. Think Diversity: Age, Lifestyle, geography, ethnicity (Add to your list someone from each of these diverse groups) Broaden your geography: Think of a 2 hr radius from your home. Who do you know in another town? ( Add these people to your list). Call to book trunk shows. Explain that you have no one on your team in that area and you are looking to build. You ’ ll be looking when you come to their trunk show – who do they know?
Step 2: 15 minutes - Review this slide, then complete worksheet part 2: role play offering sponsoring to a hostess, guest and acquaintance with your partner
15 minutes – Practice your sponsoring conversation and how to overcome common concerns with your partner. Get ready to volunteer in 15 minutes!
Final 15 mins – Sponsoring Game show Ask 4 volunteers to come to front and share a sponsoring conversation with you. Facilitator gives objection, volunteer answers it. Prize for volunteers – Mini Look Books
To connect, you might choose: 1:1 in person or on phone, focused on booking & sponsoring skills or 1: many on a 1 hr “Best of NST” Conference call (often offered weekly, rotated amongst team leaders)
10 mins – Recap with Roleplay. 2 volunteers to come up and roleplay 2 scenarios chosen by majority. Prize for volunteers – Mini Look Books
Let’s look back to your goals from a few hours ago, when we began today. Now, take action
![Our Beginning… ,[object Object],Approx 10 million women in London alone = 10,000 stylists needed! Today we have 362 total Stylists in Scotland, Wales, N. Ireland and all of England](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)