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State Of Urban
1.
State of Urban
2.
3.
4.
Understanding The Urban
Segment
5.
6.
7.
8.
9.
10.
11.
Media
12.
13.
Must See TV
Now…
14.
15.
Reading List Now…(Sorry
Oprah)
16.
Staying Connected
17.
Awareness Drivers Revolve
Around Me I hate redundancy Help me connect with others I want it now! Why be traditional – I’m not Engage me I want to know more
18.
19.
Developing Urban Brand
Discipleship
20.
Trusted Brands Then…
21.
Urban Brand Affinity
Now…
22.
Brand Affinity Drivers
Make me feel special Is it Real? Represent me I want to be the only one Is it new? I want to be first I want to feel sexy!
23.
24.
Cracking The Code
25.
26.
27.
Urban Validators
28.
Brand Positioning
29.
30.
31.
Urban Reel
32.