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Advertising Sony
 Ericsson Xperia




                   By Calvin
                   Cummings
“Xperia” Plan
Persuasive Techniques:
I will use eye-catching images
                                                  Maslow's hierarchy:
                                          The needs that I will target are the self
to persuade my
                                          actualization because my advert has a
audience, persuasive text.
                                          lot of creativity.




 Ideologies:                                                    Target
style, powerful,                                               Audience:
                                                            Young people
strong, mighty                   Xperia                     between the ages
                                                            of 13-20.
                                                            Or Business
                                                            people
“Xperia”
                     Advert
                    Proposal                  Setting:
         Slogan:                    The setting of my advert is a
   ‘Live the Xperia way’            dark blue, futuristic
                                    background.




Narrative:                                         Main Character:
  N/A                      Xperia
                                                        N/A
“Xperia”
Advert idea

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Advert plan

  • 1. Advertising Sony Ericsson Xperia By Calvin Cummings
  • 2. “Xperia” Plan Persuasive Techniques: I will use eye-catching images Maslow's hierarchy: The needs that I will target are the self to persuade my actualization because my advert has a audience, persuasive text. lot of creativity. Ideologies: Target style, powerful, Audience: Young people strong, mighty Xperia between the ages of 13-20. Or Business people
  • 3. “Xperia” Advert Proposal Setting: Slogan: The setting of my advert is a ‘Live the Xperia way’ dark blue, futuristic background. Narrative: Main Character: N/A Xperia N/A