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Vitel Final Presentation Vitel Final Presentation Presentation Transcript

  • MOBILE PHONE PROJECT
  • GoalsDevelop a mobile product/servicetargeting an aging population (70+)focused on positive social mediationease-of-useDesign1) Company name, logo, and visual communications program2) Cellular telephone and telephone interface3) Product packaging and point of sale
  • Ethnographic Research Photos
  • Ethnographic Research Results Contextual Aspects Kept in Pocket Held in left hand and operated by right index finger Physical Impairments Arthritis Heart Problems Impaired Vision Hearing loss Variety of Living Environments Alone w/ Spouse Assisted Living Travel
  • Ethnographic Research ResultsPhysical AspectsNo soft buttons (arrow shortcuts especially)Would use advanced features if they were easierUsers unaware of phone featuresNo side buttons“Flimsy” chargersFlips & slides=ProblematicKept in pocket or purse
  • Ethnographic Research ResultsServiceTrust of service providerImpersonalityPayment OptionsInexpensive
  • BrandFundamentals
  • MissionEnrich the lives of seniors bycreating a mobile service andproduct that helps them stayhealthy, active, and connected ANDMake interacting with a mobileservice and product an intimateand personal experience
  • Persona 1 Rhonda Martin 70 years old Lives with her husband in Jacksonville, FL Uses several features of her phone Internet Text messaging Alarms Travel Keeping in touchGoals:“I want to buy a plan with a trustworthycompany and be able to have a sturdy phonethat I can rely on. I need that guarantee thatmy phone will work consistently. I needsomething easy to use…I use my phoneevery day to keep in touch with my family andmy friends.”
  • Persona 2 Earl Smith 80 years old Lives alone on his farm in Dawson County, NE Owns a cell phone for emergencies onlyGoals:“I live alone on my farm and I’m not in town alot. I just want my phone to be easy to use, Iwant it to stay charged, and I don’t want to haveto figure it out…it should just work. It would bereally refreshing to have a more personal andtrustworthy company to buy service from. Idon’t like dealing with the bureaucracy of mycurrent company.”
  • LogoIdeation
  • LogoRefinement
  • Logo Testingvs. Competitors
  • Further Logo Refinement
  • Visual Identity Application
  • ServicePersonal24-hour customer service hotlineSet up product with a real personEasy access to personalrepresentativeMonthly Payment OptionsTrustworthyReliabilityQualityIntegrityCustomer feedback
  • ServiceHealth IntegrationPrescriptionsWalgreens & CVSDoctorsMedical devicesEmergency device
  • Product GoalsUsabilityEasy learning (something NEW, but intuitive)Easy access to basic functionsComfort
  • Prototyping Process Analyze user needs Testing Initial Proto. Conceptual Proto. Testing Behavioral Proto. Revision Procedural Proto.Final Tests & Appearance Revision
  • InitialPrototype
  • Initial Prototype Testing
  • ConceptualPrototyping
  • Behavioral PrototypingTesting MethodsPaper testingTask CompletionReflectionComparison (to current phone)Documentation MethodsVideoPhotosVoice recordingNotes
  • Behavioral Testing Application
  • Behavioral Testing
  • Testing ResultsSimplificationIncreased visibilityAffordancesTerminologyFocus on easy learningLimitations of “Tech-savvy” seniors
  • Before
  • After
  • FinalRefinement Application
  • Task Dial a number & call it Application 41 2 3
  • Task Access Vitel Account Info Application 41 2 3
  • Task Adjust the volume Application 41 2 3
  • Task Take a picture Application1 2 3
  • Final Rendering Lauren Whiteside
  • Physical Features Power/Unlock
  • Physical FeaturesEmergency button(calls 911 & ICE)
  • Physical FeaturesRubber Grip
  • Physical Features Backlit buttons
  • Physical Features Wide/slanted top (to improve grip)
  • HTML Prototype http://people.ku.edu/~calemoore/
  • Emergency Phone Sketches
  • Emergency PhoneFeatures limited toemergency servicephone callshealth/wellnessWorn on wrist
  • PRODUCT/INTERACTIONEmergency Phone Assessment http://www.youtube.com/watch?v=VULAEfcAa8A
  • Packaging Concept
  • Packaging Graphics
  • POS Research
  • Initial POS Proposal
  • POS Concept
  • POS Interactive Display
  • POS Interactive DisplayMeets ADA requirements for accessibilitySpace at the top can be used for advertising
  • Final POSConcept
  • Final POSConcept