Vitel Final Presentation

633 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
633
On SlideShare
0
From Embeds
0
Number of Embeds
334
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Vitel Final Presentation

  1. 1. MOBILE PHONE PROJECT
  2. 2. GoalsDevelop a mobile product/servicetargeting an aging population (70+)focused on positive social mediationease-of-useDesign1) Company name, logo, and visual communications program2) Cellular telephone and telephone interface3) Product packaging and point of sale
  3. 3. Ethnographic Research Photos
  4. 4. Ethnographic Research Results Contextual Aspects Kept in Pocket Held in left hand and operated by right index finger Physical Impairments Arthritis Heart Problems Impaired Vision Hearing loss Variety of Living Environments Alone w/ Spouse Assisted Living Travel
  5. 5. Ethnographic Research ResultsPhysical AspectsNo soft buttons (arrow shortcuts especially)Would use advanced features if they were easierUsers unaware of phone featuresNo side buttons“Flimsy” chargersFlips & slides=ProblematicKept in pocket or purse
  6. 6. Ethnographic Research ResultsServiceTrust of service providerImpersonalityPayment OptionsInexpensive
  7. 7. BrandFundamentals
  8. 8. MissionEnrich the lives of seniors bycreating a mobile service andproduct that helps them stayhealthy, active, and connected ANDMake interacting with a mobileservice and product an intimateand personal experience
  9. 9. Persona 1 Rhonda Martin 70 years old Lives with her husband in Jacksonville, FL Uses several features of her phone Internet Text messaging Alarms Travel Keeping in touchGoals:“I want to buy a plan with a trustworthycompany and be able to have a sturdy phonethat I can rely on. I need that guarantee thatmy phone will work consistently. I needsomething easy to use…I use my phoneevery day to keep in touch with my family andmy friends.”
  10. 10. Persona 2 Earl Smith 80 years old Lives alone on his farm in Dawson County, NE Owns a cell phone for emergencies onlyGoals:“I live alone on my farm and I’m not in town alot. I just want my phone to be easy to use, Iwant it to stay charged, and I don’t want to haveto figure it out…it should just work. It would bereally refreshing to have a more personal andtrustworthy company to buy service from. Idon’t like dealing with the bureaucracy of mycurrent company.”
  11. 11. LogoIdeation
  12. 12. LogoRefinement
  13. 13. Logo Testingvs. Competitors
  14. 14. Further Logo Refinement
  15. 15. Visual Identity Application
  16. 16. ServicePersonal24-hour customer service hotlineSet up product with a real personEasy access to personalrepresentativeMonthly Payment OptionsTrustworthyReliabilityQualityIntegrityCustomer feedback
  17. 17. ServiceHealth IntegrationPrescriptionsWalgreens & CVSDoctorsMedical devicesEmergency device
  18. 18. Product GoalsUsabilityEasy learning (something NEW, but intuitive)Easy access to basic functionsComfort
  19. 19. Prototyping Process Analyze user needs Testing Initial Proto. Conceptual Proto. Testing Behavioral Proto. Revision Procedural Proto.Final Tests & Appearance Revision
  20. 20. InitialPrototype
  21. 21. Initial Prototype Testing
  22. 22. ConceptualPrototyping
  23. 23. Behavioral PrototypingTesting MethodsPaper testingTask CompletionReflectionComparison (to current phone)Documentation MethodsVideoPhotosVoice recordingNotes
  24. 24. Behavioral Testing Application
  25. 25. Behavioral Testing
  26. 26. Testing ResultsSimplificationIncreased visibilityAffordancesTerminologyFocus on easy learningLimitations of “Tech-savvy” seniors
  27. 27. Before
  28. 28. After
  29. 29. FinalRefinement Application
  30. 30. Task Dial a number & call it Application 41 2 3
  31. 31. Task Access Vitel Account Info Application 41 2 3
  32. 32. Task Adjust the volume Application 41 2 3
  33. 33. Task Take a picture Application1 2 3
  34. 34. Final Rendering Lauren Whiteside
  35. 35. Physical Features Power/Unlock
  36. 36. Physical FeaturesEmergency button(calls 911 & ICE)
  37. 37. Physical FeaturesRubber Grip
  38. 38. Physical Features Backlit buttons
  39. 39. Physical Features Wide/slanted top (to improve grip)
  40. 40. HTML Prototype http://people.ku.edu/~calemoore/
  41. 41. Emergency Phone Sketches
  42. 42. Emergency PhoneFeatures limited toemergency servicephone callshealth/wellnessWorn on wrist
  43. 43. PRODUCT/INTERACTIONEmergency Phone Assessment http://www.youtube.com/watch?v=VULAEfcAa8A
  44. 44. Packaging Concept
  45. 45. Packaging Graphics
  46. 46. POS Research
  47. 47. Initial POS Proposal
  48. 48. POS Concept
  49. 49. POS Interactive Display
  50. 50. POS Interactive DisplayMeets ADA requirements for accessibilitySpace at the top can be used for advertising
  51. 51. Final POSConcept
  52. 52. Final POSConcept

×