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Engagement Wins In Times Of Trouble

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    Engagement Wins In Times Of Trouble - Presentation Transcript

    1. Story Engagement wins in times of trouble Richard Sedley Director, cScape Customer Engagement Unit
    2. Easter eggs, women’s prison and engagement
    3. Martha Stewart
    4. Martha Stewart
      • 2001:
      • 10,000 discussions
      • 1,000 contributions an hour
    5. Martha Stewart
    6. Martha Stewart
    7. Martha Stewart
    8. Martha Stewart
    9. Martha Stewart
    10. Martha Stewart
    11. Martha Stewart
      • Average stay (minutes)
      Martha Stewart 12:00 10:00 8:00 6:00 4:00 2:00 0:00 Feb07 Apr07 Jun07 Aug07 Oct07 Dec07 Feb07 BBC 06:55 BBC Martha Stewart 10:01 Martha Stewart
      • Pages viewed per visit
      Martha Stewart 25 20 15 10 5 0 Feb07 Apr07 Jun07 Aug07 Oct07 Dec07 Feb07 Martha Stewart Martha Stewart 11.7 BBC BBC 5.4
        • Don’t insider trade (or at least don’t get caught lying)
        • Engaged relationships are built (not bought)
        • High levels of Customer Engagement can get you through tough times
      Lessons to be learnt
    15. Customer engagement
    16. Thank you
    17. Download book for free at www.winners-and-losers-in-a-troubled-economy.com

    + cScapecScape, 2 years ago

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