Story Green My Apple Steve Bridger nfp2
www.flickr.com/photos/66025621@N00/449840024/ Steve Bridger
The Characters Apple Greenpeace
How do you frame criticism of Apple without smearing the  community  you most need to influence? The Challenge...
Greenpeace decided to use Apple's greatest strength – their customers’ loyalty
 
www.flickr.com/photos/giona/sets/72157601099650712/
“ People are the killer app of the web” Google’s David Glazer, March 2008
www.apple.com/hotnews/agreenerapple/ People power begins to bear fruit... 2 May 2007
Give people what they want – appeal to their ideals Trust them to do good & reward good contributions Reassure with langua...
Thank you
Download book for free at www.winners-and-losers-in-a-troubled-economy.com
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Green My Apple 1

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Steve Bridger discusses Apple and Greenpeace at cScape's 'Winners and Losers in a Troubled Economy' book launch.

Published in: Technology, News & Politics
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  • Green My Apple 1

    1. 1. Story Green My Apple Steve Bridger nfp2
    2. 2. www.flickr.com/photos/66025621@N00/449840024/ Steve Bridger
    3. 3. The Characters Apple Greenpeace
    4. 4. How do you frame criticism of Apple without smearing the community you most need to influence? The Challenge...
    5. 5. Greenpeace decided to use Apple's greatest strength – their customers’ loyalty
    6. 7. www.flickr.com/photos/giona/sets/72157601099650712/
    7. 8. “ People are the killer app of the web” Google’s David Glazer, March 2008
    8. 9. www.apple.com/hotnews/agreenerapple/ People power begins to bear fruit... 2 May 2007
    9. 10. Give people what they want – appeal to their ideals Trust them to do good & reward good contributions Reassure with language, tone and calls to action Old: Join us because we kick ass New: Join us because we want you to kick ass
    10. 11. Thank you
    11. 12. Download book for free at www.winners-and-losers-in-a-troubled-economy.com

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