Be the first to like this
Joint presentation by Laura Sturaitis, Exec. VP, Media Services & Product Strategy for Business Wire; and Greg Jarboe, President, SEO-PR at the 2011 PRSA International Conference. The presentation covers how to optimize your press releases, when best to distribute them, and how to measure your return on marketing investment from a PR campaign.
Clipping is a handy way to collect important slides you want to go back to later.