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Lean Marketing Lab

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Lean Marketing Lab is a new community website developed by Business901.

Lean Marketing Lab is a new community website developed by Business901.

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Lean Marketing Lab Lean Marketing Lab Presentation Transcript

  • We are CONNECTING!When you join the Lean Marketing Lab, you willreceive the Marketing with Lean book series
  • Lean Sales and Marketing is essentially a knowledge transfersystem; its a training system on how to define knowledge gaps andclose them.
  • Lean Sales and Marketing approach is to leave your customer be theprofessor, the Sensei, who will take you through a certain number ofexercises (their decision making steps), the customer leads. View slide
  • Lean Sales and Marketing is targetedto certain kinds of organizations whoactually enjoy learning. Who arecommitted to continuous improvementas opposed to just doing things andrunning things as they are. View slide
  • What makes Lean Sales and Marketing different is the system. Thesteps of Lean S & M are simple: 1. Go and see the initial practice (Gemba), the user. 2. Form a working vision from the user experience, an ideal situation of where the USER wants to go. 3. Visualize the users process. If you do that, its obvious to see what your next reaction should be and when to trigger it.
  • Lean Sales and Marketing is incredibly powerful.
  • You cant write and teach Lean Sales and Marketing. It is a Learn by doing approach.EDCA PDCA SDCA
  • • Over 130 eBooks• Regular Blog Posts• Free Tools• Discussion Groups• Podcast with Celebrated Authors, Industry Practitioners and Leading Thought Leaders Our Mission is to bring Continuous Improvement to Sales and Marketing. http://leanmarketinglab.com
  • When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series, webinars, chat and emailsupport. In addition substantial discounts on other Business901 programs and material as they become available.