The thought of learning SEO can be scary, so I'd like to show you the absolutely simplest way to understand SEO without tearing your hair out :-) Let's forget, SEO research, competition, best keywords, best traffic, etc etc etc. Instead, let's focus onthe simplest way for folks to find your website. THEY TYPE QUESTIONS into search engines, so let's PROVIDE ANSWERS on your website. This is Part 1 of a series of tutorials on getting started with SEO.

1. The absolutely
simplest way to
understand SEO
with Teena Hughes
Monday, 20 February 2012 1

2. SEO stands for Search
Engine Optimisation
(or Optimzation)
depending on which side of the “pond” you’re on
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3. So, SEO means,
“Which words will
someone search for?”
The words people search for are known as
KEYWORDS.
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4. Searching for a string
of words in a row is
called a ‘long-tail
keyword’ phrase
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5. If someone wanted to
find you online, your
product or service,
what WORDS would
they type?
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6. More and more
people are typing
QUESTIONS as a
search - so what are
those questions?
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7. If you own a shoe store, some searches might be:
where can I find red sandals in san francisco
how much are red sandals in melbourne
where can I find large red sandals in athens
Starting to get the picture? The searches have
more than 2 or 3 words in them - these are
LONG-TAIL KEYWORD PHRASES and THIS is
how you can start adding SEO to your website.
Type QUESTIONS people are searching for.
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8. If you had a site about dog training:
how do I stop my german shepherd biting
how do I train my labrador to shake hands
what can I do to stop my dog from barking
So now you might be starting to see how
important it is to use QUESTIONS and
ANSWERS on your website ...
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9. If you had a site about tap-dancing monkeys:
how do I get my monkey to wear a tutu
how do I train my monkey to smile
what can I do to stop my monkey from
running around in class wearing tap shoes
I included these questions above just in case you
know someone with a tap-dancing monkey :-)
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10. If you had ANSWERS to these QUESTIONS on
your website or blog, chances are those pages will
APPEAR IN THE SEARCH RESULTS when
someone types a similar question into a search
engine.
Now that sounds like a good idea, doesn’t it?
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11. Many people will tell you how to:
SEARCH for the best keywords
USE the best keyword search tools
FIND keywords with the BEST TRAFFIC
CALCULATE how strong the keywords are.
Forget all of that for now. The bottom line is, you
CAN learn many SEO tactics, but I highly
recommend STARTING SIMPLE, and doing
something EASY.
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12. Over the next few days:
WRITE DOWN as many questions as you can
think of that people have asked about your
products and services (check your email for
ideas from questions via your website)
PLAN to write a page or post about EACH
question
ADD these pages or posts to your website or
blog.
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13. Don’t overdo it.
Start SIMPLE.
Try with 3-5 QUESTIONS.
Write the Question at the top of the page
now write 3-5 paragraphs ABOUT that
question, as an ANSWER.
Feel proud that you’ve added NEW JUICY
CONTENT to your site, which people will be
searching for.
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14. That’s your homework for today :-)
In the next video, I’ll show you HOW to turn
those QUESTIONS (those long-tail keyword
phrases) into juicy SEO food for search engine
robots.
Monday, 20 February 2012 14

15. See you in the next SIMPLE SEO video!
Cheerio from
Teena Hughes
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