Easy Simple SEO with Teena Hughes of BuildAWebsiteTonight.com


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The thought of learning SEO can be scary, so I'd like to show you the absolutely simplest way to understand SEO without tearing your hair out :-)

Let's forget, SEO research, competition, best keywords, best traffic, etc etc etc. Instead, let's focus onthe simplest way for folks to find your website. THEY TYPE QUESTIONS into search engines, so let's PROVIDE ANSWERS on your website. This is Part 1 of a series of tutorials on getting started with SEO.

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Easy Simple SEO with Teena Hughes of BuildAWebsiteTonight.com

  1. 1. The absolutely simplest way to understand SEO with Teena HughesMonday, 20 February 2012 1
  2. 2. SEO stands for Search Engine Optimisation (or Optimzation) depending on which side of the “pond” you’re onMonday, 20 February 2012 2
  3. 3. So, SEO means, “Which words will someone search for?” The words people search for are known as KEYWORDS.Monday, 20 February 2012 3
  4. 4. Searching for a string of words in a row is called a ‘long-tail keyword’ phraseMonday, 20 February 2012 4
  5. 5. If someone wanted to find you online, your product or service, what WORDS would they type?Monday, 20 February 2012 5
  6. 6. More and more people are typing QUESTIONS as a search - so what are those questions?Monday, 20 February 2012 6
  7. 7. If you own a shoe store, some searches might be: where can I find red sandals in san francisco how much are red sandals in melbourne where can I find large red sandals in athens Starting to get the picture? The searches have more than 2 or 3 words in them - these are LONG-TAIL KEYWORD PHRASES and THIS is how you can start adding SEO to your website. Type QUESTIONS people are searching for.Monday, 20 February 2012 7
  8. 8. If you had a site about dog training: how do I stop my german shepherd biting how do I train my labrador to shake hands what can I do to stop my dog from barking So now you might be starting to see how important it is to use QUESTIONS and ANSWERS on your website ...Monday, 20 February 2012 8
  9. 9. If you had a site about tap-dancing monkeys: how do I get my monkey to wear a tutu how do I train my monkey to smile what can I do to stop my monkey from running around in class wearing tap shoes I included these questions above just in case you know someone with a tap-dancing monkey :-)Monday, 20 February 2012 9
  10. 10. If you had ANSWERS to these QUESTIONS on your website or blog, chances are those pages will APPEAR IN THE SEARCH RESULTS when someone types a similar question into a search engine. Now that sounds like a good idea, doesn’t it?Monday, 20 February 2012 10
  11. 11. Many people will tell you how to: SEARCH for the best keywords USE the best keyword search tools FIND keywords with the BEST TRAFFIC CALCULATE how strong the keywords are. Forget all of that for now. The bottom line is, you CAN learn many SEO tactics, but I highly recommend STARTING SIMPLE, and doing something EASY.Monday, 20 February 2012 11
  12. 12. Over the next few days: WRITE DOWN as many questions as you can think of that people have asked about your products and services (check your email for ideas from questions via your website) PLAN to write a page or post about EACH question ADD these pages or posts to your website or blog.Monday, 20 February 2012 12
  13. 13. Don’t overdo it. Start SIMPLE. Try with 3-5 QUESTIONS. Write the Question at the top of the page now write 3-5 paragraphs ABOUT that question, as an ANSWER. Feel proud that you’ve added NEW JUICY CONTENT to your site, which people will be searching for.Monday, 20 February 2012 13
  14. 14. That’s your homework for today :-) In the next video, I’ll show you HOW to turn those QUESTIONS (those long-tail keyword phrases) into juicy SEO food for search engine robots.Monday, 20 February 2012 14
  15. 15. See you in the next SIMPLE SEO video! Cheerio from Teena Hughes PS - if you haven’t signed up for the YOUR BIZ HOT TIPS Newsletter, pop over to the site today! Get more great tips like this in your inbox!Monday, 20 February 2012 15