Walibi Belgium, one of the largest theme parks in Belgium, wanted to drive awareness of a new rollercoaster opening that summer. BuboBox proposed a video contest where fans could upload 30-second videos to the Walibi website, telling friends why they wanted to ride the new attraction. This stimulated sharing of the videos on social media. The campaign resulted in over 100 video entries, 45,000 shares on Facebook, and 247,000 unique visitors redirected from Facebook to the Walibi website to view over 1,500 hours of fan videos.

1. Joris Brabants Case
Study
joris@bubobox.com
www.bubobox.com

2. Background info
Walibi is one of the biggest
theme parcs in Belgium.
Walibi Belgium is part of the “la
compagnie des Alpes” group,
with 21 theme parcs it’s one of
the major players in Europe.

3. Objective
Drive awareness for a new rollercoaster
New rollercoaster to be opened this summer
Using the Walibi fanbase of over 300.000 Facebook fans
Drive inbound traffic to Walibi website

4. Concept
BuboBox came up with the brilliant idea to
launch a video contest;)
Fans make a video (max. 30 sec) with smartphone, tablet, laptop,
… & upload it on the Walibi website using the BuboBox widget
Telling their friends why they would like to try the new attraction
Adding gamification elements to stimulate sharing on social
channels
Rewarding the contributors to become brand ambassadors

5. And it looked like this…

6. And it looked like this…

7. Results
As videos were uploaded and shared across
social media we registered…
109 video entries on Walibi Belgium landingpage
45.560 times shared on Facebook
247.514 unique visitors redirected from Facebook to Walibi website
1529 hours of video watched

8. Joris Brabants Case
Study
joris@bubobox.com
www.bubobox.com
Visit www.bubobox.com/videomarketing
and start capturing User Generated Content today!