• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Branding Guidlines
 

Branding Guidlines

on

  • 1,953 views

Test

Test

Statistics

Views

Total Views
1,953
Views on SlideShare
1,953
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Branding Guidlines Branding Guidlines Document Transcript

    • Luminex CorporationBrand Identity GuidelinesDOC# 00554REV: FLast updated: August 2010
    • Table of ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Tradeshow Panel: 20’ x 20’ Pavilion Booth . . . . . . . . . 35Corporate Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Corporate Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Partner Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Partner Wepage Update Form . . . . . . . . . . . . . . . . . . . 38 Luminex Molecular Diagnostics Logo . . . . . . . . . . . . . . . 5 Corporate Powerpoint Template . . . . . . . . . . . . . . . . . . 39 BSD Robotics Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Product Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 xMAP® University Logo . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41-44Luminex Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 xMAP® Technology Medallion . . . . . . . . . . . . . . . . . . . 9-12 Partner Co-Branding Advertising xMAP Technology Partner Medallion . . . . . . . . . . . . . . 13 ® Level 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Product Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Level 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Fonts Level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Trademark Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49-52 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Imagery Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Product Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Secondary Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Collateral Brochure Cover U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Brochure Spread U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Brochure Spread with Pocket U .S . . . . . . . . . . . . . . . . . 23 Brochure Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Brochure Cover Europe/Asia/Pacific . . . . . . . . . . . . . . . 25 Brochure Spread Europe/Asia/Pacific . . . . . . . . . . . . . . 26 Brochure Spread with Pocket Europe/Asia/Pacific . . . . . 27 Brochure Back Europe/Asia/Pacific . . . . . . . . . . . . . . . . 28 Data Sheet/Front U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Data Sheet/Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Data Sheet/Front Europe/Asia/Pacific . . . . . . . . . . . . . . 31 Data Sheet/Back Europe/Asis/Pacific . . . . . . . . . . . . . . 32 Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Tradeshow Panel: 10’ x 10’ Booth . . . . . . . . . . . . . . . . . 34
    • IntroductionThe Luminex® Corporation brand projects our corecorporate values and mission to positively impact thesafety and quality of life of people around the world .It’s an expression of our commitment to our partnersand customers to provide xMAP-based multiplexingsolutions that improve business performance .The Luminex brand is reflected every time wecommunicate to the marketplace . From our logo toour web site to all of our marketing materials, thekey to effectively communicating the Luminex brandis consistency .The brand identity guidelines presented inthis document serve as a valuable tool for ensuringthat a clear and consistent presentation of the Luminexbrand identity is sustained throughout all forms ofcommunication . Strictly following these standards andguidelines is paramount to promoting, advancing andextending the Luminex brand in the marketplace .If you have any questions on using any of theitems in this document, please contact theLuminex Marketing Department at (512 .219 .8020)or marketing@luminexcorp .com . 1
    • Luminex® Corporate OverviewLuminex Vision Statement Luminex was founded in 1995 in Austin, Texas, andMultiplexed Solutions, For Life has been marketing the current generation of xMAP Technology worldwide since 1999 . Due to its open-Luminex Mission Statement architecture platform, xMAP Technology can be applied• To apply our passion for innovation across a wide range of markets .• To drive adoption of our multiplexing technologies Luminex sells xMAP Technology-based solutions by anticipating and responding to the needs of our through exclusive partners spanning a wide range customers worldwide of industries and specialties . These partners add value to our technology, create powerful, customizable kits• To invent, develop, manufacture and commercialize the and deliver world-class service and support . They also safest, highest quality products that improve results and offer the industry, market and application-specific reduce costs throughout biological and medical testing expertise necessary to respond to user needs quickly and most effectively .• To positively impact the health, safety and quality of life for people around the world Luminex is headquartered in Austin, Texas . Luminex Molecular Diagnostics is based in Toronto, Canada,Luminex Values and Luminex B .V . is based in Oosterhout, TheCustomer Netherlands . Luminex Shanghai Trading Co . is basedEnsure partners, end-user customers and patients are in Shanghai, China . Luminex Japan Corporation, Ltd .always our highest priority is based in Tokyo, Japan . BSD Robotics, a Luminex Company,is based in Brisbane, Australia .AccountabilityDevelop and maintain a culture that values and rewards Luminex Acquisitionsintegrity, execution, teamwork, creativity and communicationPerformance BSD Robotics, a Luminex Corporation CompanyDeliver best-in-class innovative solutions through the In 2010, Luminex acquired BSD Robotics to accesshighest quality products and services that address unmet new technology and products, an innovative developmentneeds of our customers team, and an established presence in important strategicProfitability markets . The company is now called BSD Robotics,Build long term value for our shareholders and employees a Luminex Company .by pursuing sustainable growth, continually improving theefficiency of our operations and maximizing return BSD specializes in automation and robotics in the fieldon investment of dry sample handling . In addition to its established leadership positions in the worldwide newborn screening and forensics and human identification markets, BSDLuminex Corporation (NASDAQ: LMNX) develops, has developed leading positions in several molecularmanufactures and markets a proprietary technology with diagnostics markets . The company, which was foundedapplications throughout the diagnostic and life sciences in 1991, is headquartered in Brisbane, Australia .industries . The Company’s xMAP® multiplex solutionsinclude an open-architecture, multi-analyte technology Luminex Molecular Diagnostics (LMD)platform that delivers fast, accurate and cost-effective In March 2007, Luminex acquired Tm Bioscience, abioassay results to markets as diverse as pharmaceutical leader in the commercial genetic testing market, baseddrug discovery, clinical diagnostics and biomedical research, in Toronto, Canada . The company is now called Luminexincluding the genomics and proteomics markets . The Molecular Diagnostics (LMD) . The group provides cGMP-Company’s xMAP Technology is sold worldwide and is capable manufacturing, proprietary molecular detectionalready in use in leading clinical laboratories as well as major chemistries, assay development expertise and a strongpharmaceutical, diagnostic and biotechnology companies . menu of kits and reagents, including FDA cleared assays for cystic fibrosis and respiratory viral testing . 2
    • Corporate LogoThe Luminex® corporate logo must be used on allLuminex corporate communications .Proper Usage of the LogoAll logo artwork/files will be provided to you by theLuminex Marketing Department . With the exceptionof size, this artwork should not be altered in any way,recreated or scanned in from another document .Available File FormatsLuminex anticipates that the corporate logo will beused in different media – web sites, signage, orcorporate collateral . As a result, the following fileformats are available:• EPS. This is the most popular and recommended format because it is resolution independent and scales well . It should be used for any collateral that is to be printed – either commercially or from a desktop printer .• JPEG. This format is preferred for PowerPoint and other computer-based presentations . A majority of programs will read JPEGs, but is not intended for high-quality reproduction . Scaling of JPEGs is not encouraged . 3
    • Corporate Logo UsageThe Luminex® corporate logo should be used in itstwo-color, red and black, whenever possible .In communications where only one color is available,run the logo in all black .On dark backgrounds, the entire logo should bereversed out to white, including the bead/dot on the “i” .Do not use the logo in any other color combination . X X 4
    • Luminex® Molecular Diagnostics Logo UsageThe Luminex Molecular Diagnostics logo should be usedin its two-color, red and black, configuration .In communications where only one color is available, runthe logo in all black .On dark backgrounds, the entire logo should bereversed out to white, including the bead/dot on the “i” .Do not use the logo in any other color combination . X X 5
    • BSD Robotics Logo UsageThe BSD Robotics logo should be used in its two- A Companycolor, red and black, configuration . If on a black or darkbackground, reverse the black areas to white . A CompanyIn communications where only one color is available, runthe logo in all black . A CompanyDo not use the logo in any other color combination . A X Company A X Company 6
    • xMAP® University Logo UsageThe Luminex® xMAP University logo should be used inits full color configuration . The “spelled out” version ofthe logo may be used alone . However, do not combinethe logos; when using the “XU” logo, use the typefacedescriptor as shown . xMAP® UniversityIn communications where only one color is available,but screens are an option, run the greyscale version ofthe logo .In communications where only one color is available,run the logo in all black .On dark backgrounds, use the logo with white typefor legibility .Do not alter the configuration of the logo, or change itin any way . X X 7
    • Luminex® TechnologiesxMAP® TechnologyMultiplexing solutions from Luminex and our partnersare based on the xMAP Technology platform . xMAPTechnology is ideally suited to a range of applicationsthroughout the drug discover and diagnostic markets, as T E C H N O L O G Ywell as basic research . Luminex’s xMAP Technology isbuilt on proven, existing technology — flow cytometry,microspheres, lasers, digital signal processing andtraditional chemistry — that have been combined ina unique way . Featuring a flexible, open-architecturedesign, xMAP Technology can be configured to performa wide variety of bioassays quickly, cost-effectively andaccurately .x = Any variableM= MultiA= AnalyteP= ProfilingxTAG® TechnologyGenetic tests from Luminex are based on xTAGTechnology, which utilizes a proprietary universaltag system that allows easy optimization, productdevelopment and expansion of molecular diagnosticassays . Luminex xTAG products provide accurate,flexible, low cost microarrays, combining any setof 100 single DNA tests and multiplexing themsimultaneously in a single reaction . xTAG productsare conducted on the Luminex xMAP system, whichuses lasers to read color-coded microspheres thatattach to specific nucleic acid sequences . xTAG wasformerly known as TAG-IT from Tm Bioscience .The xTAG logo should be used when referencinggenetic tests from Luminex Molecular Diagnostics(LMD) (i .e ., CF, RVP, p450) . 8
    • xMAP® Technology MedallionThe xMAP medallion logo must be used in mediawhere Luminex® xMAP Technology is incorporated intothe product with text or images, and any of the followingare mentioned:• Multiplex (or other forms of this word – i .e . multiparameter, multiplexing, multiple tests, bead array, etc .)• Microspheres (or other similar reference to the microspheres – i .e . beads)• xMAP• LuminexProper Usage of the LogosAll logo artwork/files will be provided to you by theLuminex Marketing Department . With the exceptionof size, this artwork should not be altered in any way,recreated or scanned in from another document .Available File FormatsLuminex anticipates that the xMAP logo will be usedin different media – web sites, signage, or corporatecollateral . As a result, the following file formats areavailable:• EPS. This is the most popular and recommended format because it is resolution independent and scales well . It should be used for any collateral that is to be printed – either commercially or from a desktop printer .• JPEG. This format is preferred for PowerPoint and other computer-based presentations . A majority of programs will read JPEGs, but is not intended for high-quality reproduction . Scaling of JPEGs is not encouraged . 9
    • xMAP® Technology Medallion – Print UsageThe xMAP Technology medallion can be effectivelyincorporated into a partners’ awareness campaignswithout detracting from the partner branding . In an effortto create consistency, these guidelines primarily focusaround the use of the xMAP medallion, pictured right .This medallion is the cornerstone of these brandingguidelines . Four-color medallionThe xMAP medallion is to be used in all types ofmedia .There are two versions of the logo medallion . Thenumber of colors should be consistent with the colorsin the application (i .e . four-color, two-color [see page 5],or black and white) . The four-color version of themedallion is always preferred, but in situations wherecolor cannot be used, the black and white version is Black and white medallionacceptable .Always use the following Trademark footnote in eachpiece of print material .Trademark footnote© 2010 Luminex and xMAP are trademarks of Luminex Corporation . 10
    • xMAP® Technology Medallion UsageBackground colorIt is acceptable to place the medallion on a white,black or color background . Avoid placing the medallionon a background where the logo would not be legible .Area of isolationThe space around the medallion shall be equal to theheight of the “x” in xMAP .Size of logoThe minimum size of the medallion in all printshall be 1 .5” wide . If you encounter a size restraint,please contact the Marketing Department atLuminex® (512 .219 .8020) for instruction . 1.5” 11
    • xMAP® Technology MedallionWhen placing the xMAP trademark on OEMproducts, use the 4-color xMAP medallion to theright . The minimum width of the logo should be 1 .5” .The xMAP medallion shall be permanently imprintedonto the front of the product (or on the same side ofthe product as the OEM’s name) unless otherwise 4-color xMAP medallionapproved in writing by Luminex® . The OEM’s name canbe more prominent than the xMAP logo .Color usage of the xMAP medallion can be displayedin one, two, or four colors . Color usage should beconsistent with the items on the product . For 2-colorusage, the logo prints black and red (PMS 185) .If your company’s logo is smaller than the xMAPmedallion, please contact the Marketing Departmentat Luminex (512 .219 .8020) for instructions on using 2-color xMAP medallionthe logo . 1-color xMAP medallion 12
    • xMAP® Technology Partner MedallionThis is an example of a xMAP Technology Partnermedallion . Only Luminex® partner corporate logosmay be used in the left side of the medallion .The medallions are created by the LuminexMarketing Department .To obtain a partner medallion, please contact theMarketing Department at Luminex (512 .219 .8020) .Do not attempt to re-create a partner medallion, oralter it in any way . XPartner medallions are only created with corporatelogos of our official partners . X 13
    • Luminex Brand Standards Proper Usage Luminex has established Brand Standard Guidelines to help unify our corporate These are the logos that are approved and allowed for usage in marketing Official logos are available through the Luminex Marketing Communications department at identity and diverse product portfolio in the marketplace. From this point forward, materials. They should never be reproduced in a different font, configuration info@luminexcorp.com. For more information about approved logo usage, please contact our newly created family of logos is to be used in all communication pieces, or color combination. All new logos should follow rules set by Brand Luminex or refer to your Luminex Brand Standard Guidelines. brochures, advertisements and electronic media. Refer to this guide to ensure Standard Guidelines. that any Luminex logos you use are the latest, correct versions. Corporate A Company Technology Instruments Assays 200 CF Cystic Fibrosis ® RVP Respiratory Viral Panel FlexmiRv2 Software Flock Monitor S O F T W A R E S O L U T I O N S Pneumo14 Microspheres Service/Training LUMAVIDIN MICROSPHERES MAGPLEX MICROSPHERES MAGPLEX -TAGMICROSPHERES MICROPLEX MICROSPHERES SEROMAPMICROSPHERES TM MICROSPHERES14
    • TypefacesCorporate Typography – Print Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyzThe font family, Arial, should be used for all Luminex® 1234567890print communications . ArialArial is standard on both Mac and Windows platforms . ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 1234567890 XDo not substitute any other font . Times Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 1234567890 X Times Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 123456789 15
    • Typography StandardsMajor headlines: Arial, usually set in 22/24, always black . Lorem ipsum dolor sit amet .Subheads: Arial, usually set in 18/19, always red . Lorem ipsum dolor sit amet .Body copy: Arial, usually set in 10/18, always black . Tctetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat . Ut wisi enminim veniam, quis nostrud exerci tation ullamcorper suscipitBullets: First level, Red, round bullets, Arial, usually set in • Laoreet dolore magna aliquam erat volutpat .10/16, second level, Blue, round bullets, Third level, Green,round bullets, Fourth level, grey dash, Fifth level, grey bullet • Duis autem vel iriure dolor hendrerit . • Velit esse molestie consequat . – Magna aliquam erat volutpat . • Autem vel iriure dolor .Captions: Arial, usually set in 8/12 . Should be set in a The Luminex® 200TM System uses powerful, flexible xMAP®color from the approved color palette . Technology to perform up to 100 bioassays at a time .Dashes Use “en” dashes – with spaces on either side – for pauses in text . 16
    • Color PaletteCorporate Colors CorporatePMS 485 Red, 100% Black and PMS Warm Gray 3are our primary corporate colors . Together, theyrepresent the three colors closely associated withcorporate-level communications . PMS 485 PMS Black PMS Warm Gray 3 Secondary PMS 2727 17
    • PhotographyPrimary ImageryIn order to achieve maximum flexibility with marketingcommunications, a chosen library of images has beenselected . However, when using photographic images,please adhere to the following criteria:• Images should have a warm, personable feel, or should be relevant to the subject .• Use imagery incorporating realistic lighting . Do not use images with high saturated color and/or dramatic lighting .• Subjects should look as if they are conducting business at hand . They can have simple, pleasant expressions, but do not use images where subjects are overly animated .For printed materials, images need to be at 300 dpi andconverted to CMYK . 18
    • Product PhotographySecondary ImageryStand alone product imagery can be staged in front of asolid background, or set in a working lab environment .Lighting should be realistic, and not overly saturated oroverly dramatic .Image LibraryAn online library of available images for use can be foundat http://openasset.luminexcorp.com/Page/HomePlease contact the Marketing Department at Luminex(512-219-8020) to obtain login information . 19
    • Secondary ImagerySupporting visualsLuminex® has created a variety of images to helpcommunicate and demonstrate xMAP® Technology andmultiplexing . These images can be used in all forms ofmarketing communications as secondary, supportingimagery . Please include captions with the images thatexplain the visual .Images here are just a sample of what is available .Please contact the Marketing Department at Luminex(512 .219 .8020) to obtain imagery and supporting copy . The headline for the advertisement might be placed here. Lorem ipsum dolor sit amet, con- dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer sectetuer adipiscing elit, sed diam adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet nonummy nibh euismod tincidunt ut dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis laoreet dolore magna aliquam erat volut- nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea pat. Ut wisi enim ad minim veniam, quis commodo consequat. Duis autem vel eum iriure dolor in hendrerit in nostrud exerci tation ullamcorper suscipit vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla lobortis nisl ut aliquip ex ea commodo Caption here to come facilisis at vero eros et accumsan et iusto odio dignissim qui blandit consequat. Duis autem vel eum iriure praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. PARTNER dolor in hendrerit in vulputate velit esse molestie consequat, vel illum Lorem ipsum dolore eu feugiat nulla facilisis at vero eros et dolor sit amet, accumsan et iusto odio dignissim qui blandit consectetuer praesent luptatum zzril delenit augue duis adipiscing L O G O Luminex’s proprietary xMAP® Technology uses color- coded microspheres and advanced fluidics to enable up to 500-plex biological assays .Example of a full page partner ad with xMAP supportingimagery and messaging . Captions: Place captions directly underneath supporting visuals . 20
    • Brochure Cover – U .S . (Standard Letter Size) 1 .85’’ .625’’ 1 .125’’ Placement of all medallions, logos, and copy should be positioned as detailed . Text and art can change as needed . It is recommended that brochure cover imagery be photographic and have a warm, personable feel . It should be presented 12” in 4-color process .5 .5’’ Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: xPONENT ® 50% screen Logistic Curve Fitting Technical Notes .625’’ Headline: Arial, 22/24, 100% K 2 .3’’ .625’’ Subhead: Arial, 18/19, PMS 485C 9’’ 21
    • Brochure Spread – U .S . (Standard Letter Size) .75’’ .875’’ 1 .3’’ .15’’ Headline will go here Headline will go here Subhead will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo Headline will go here Subhead will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, 12” vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit enim ad minim veniam, quis nostrud exerci tation praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer dolor in hendrerit in vulputate velit esse molestie adipiscing elit, sed diam nonummy nibh consequat, vel illum dolore eu feugiat nulla facilisis euismod tincidunt ut laoreet dolore magna at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat qui blandit praesent luptatum zzril delenit augue • Lorem ipsum dolor sit amet, consectetuer duis dolore te feugait nulla facilisi. Lorem ipsum. adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat 9’’ 9’’ Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can Subhead: Arial, 18/19 square edge in the upper left be can be used to contain Body Copy: Arial, 10/19 corner with rounded corners photographic imagery . Bullets: PMS 485C or on the remaining three edges . The stroke of the box is C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt 1 pt and is PMS 485C . and is PMS 485C . Any of the other Luminex colors from the approved color palette may be used as accent colors . 22
    • Brochure Spread With Pocket – U .S . (Standard Letter Size) .75’’ 1 .3’’ .15’’ Headline will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor- per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen- drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Workflow title will go here 12” 7 .5’’ STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b 9’’ 9’’ Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts . The pocket Bullets: PMS 485C or square edge in the upper uses the gray bead background C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a corners on the remaining PMS 485C border . three edges . The stroke of the box is 1 pt and is PMS 485C . 23
    • Brochure Back – U .S .(Standard Letter Size) The back of the brochure should remain clean and have as much white space as possible 12” UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA Luminex Corporation Luminex Molecular Diagnostics Luminex B.V. Luminex Shanghai Trading Co. Luminex Japan Corporation, Ltd. BSD Robotics, A Luminex Company Luminex Corporation Austin, Texas Austin, Texas Tel: 512.219.8020 Luminex Molecular Diagnostics Toronto, Ontario Toronto, Ontario Tel: 416.593.4323 Luminex B .V . Oosterhout,The Netherlands Oosterhout,The Netherlands Tel: +31.162.408333 Luminex Shanghai Trading Co . Shanghai, China Shanghai, China Tel: +21.616.50809 Luminex Japan Corporation, Ltd . Tokyo, Japan Tokyo, Japan Tel: +81.3.5545.7440 BSD Robotics, A Luminex Company Brisbane, Queensland Brisbane, Queensland Tel: +61.7.3273.0273 1’’ Thick Band: Cool Gray 4 Tel: 512 .219 .8020 Tel: 416 .593 .4323 Tel: +31 .162 .408333 Tel: +21 .616 .50809 Tel: +81 .3 .5545 .7440 Tel: +61 .7 .3273 .0273 Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274 Fax: 512 .219 .5195 Fax: 416 .593 .1066 Fax: +31 .162 .408337 Fax:+21 .616 .50811 Fax:+81 .3 .5545 .0451 Fax:+61 .7 .3273 .0274 www.luminexcorp.com info@luminexcorp.com www .luminexcorp .com info@luminexcorp .com ©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, MicroPlex, MagPlex and LumAvidin are trademarks of Luminex Corporation. XXXXXX-XXX-XX 070110-207-01 Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. .6’’ Contact Information: Arial, 10/11 .5’’ Legal Information: Arial, 7/8 .5’’ 9’’ 24
    • Brochure Cover – Europe, Asia-Pacific(A4 Brochure Cover Size) 48mm 15mm 20mm Placement of all medallions, logos, and copy should be positioned as detailed. Text and art can change as needed. It is recommended that brochure cover imagery be photographic and have a warm, personable feel. It should be presented 297mm in 4-color process. Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: 50% screen xPONENT Logistic Curve Fitting Technical Notes19.25mm 18mm Headline: Arial Regular, 22/24, 100% K 58mm 15mm 15mm Subhead: Arial Regular, 18/19, PMS 485C or C:0 M:95 Y:100 K:0 210mm 25
    • Brochure Spread – Europe, Asia-Pacific (A4 Size) Brochure Spread Luminex logo same size and position as cover 15mm 15mm 15mm 15mm31mm3.5mm Headline will go here Headline will go here 15mm Subhead will go here Subhead will go here Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet Lorem ipsum dolor will go here Heading will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet Subhead willerat volutpat. Ut here ad minim veniam, quis nostrud exerci tation dolore magna aliquam will go wisi enim Headline go here Headline will go here Subhead will goamet ex ea commodo • Lorem ipsum dolor sit here • Lorem ipsum dolor sit amet ex ea commodo Subhead will go here This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diametiriure dolor Duisissi. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum at. Uptat. Subhead willamet here go • This is body text with bullet point • Lorem ipsum dolor sit • Lorem ipsum dolor sit amet Pathendrerit in vulputate velit esse dionsequip et praestrudillum dolore eu feugiat nulla facilisis at vero in iril dio consequipit la feui ero molestie consequat, vel et alit, consecte eros at prat. Ut iril ut iriuscipit, quam • This is body text with bullet point Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo voloreet, quam, corperostis dolut num inis nostrud dolore consectem ex euisci bla alit am vero con volesequamet • This is body text with bullet point dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo luptat. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor • This is body text with bullet point Headline will velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero in hendrerit in vulputate go here Subhead will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet Heading will go dignissim. eros et accumsan iusto odio here Subhead willetgo here Heading will go here Lorem ipsum dolor sitdolor sit amet ex ea commodo elit, sed •diam nonummy nibh euismod tincidunt ut • Lorem ipsum amet, consectetuer adipiscing Lorem ipsum dolor sit amet ex ea commodo laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Subhead will goconsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Lorem ipsum dolor sit amet, here Subhead willnibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim go here Headline will go here ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi. Subhead will go here sed diam nonummy This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi. ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo Subhead will go here Pat iril dio consequipit lanibh euismod tincidunt ut elit, sed diam nonummy feui ero dionsequip et praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit, quam Pat iril Lorem ipsum dolor feui ero dionsequip et adipiscing elit, sed diam nonummy nibh euismod tincidunt utquam dio consequipit la sit amet, consectetuer praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit, consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, laoreet dolore magna aliquam erat volutpat. Ut wisi voloreet, quam, corperostis dolut num inis nostrud dolore consectemnonummy nibhalit am vero con volesequamet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ex euisci bla euismod tincidunt voloreet, quam, corperostis aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscingvolesequamet laoreet dolore magna dolut num inis nostrud dolore consectem ex euisci bla alit am vero con elit, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit enim ad minim veniam, quis nostrud exerci tation luptat. Uptat veril ipit magna aliquam erat volutpat. la consecte facilit duisi bla faccumm olobor am, vel diat. Vullan- ut laoreet dolore dolumsandrem quis aliquat Lorem ipsum dolor sit amet, consectetuer adipiscing luptat. sed diam nonummy delenit augue duis dolore te feugait nulla magna aliquamipsum.olobor am,wisi enim Vullan- Uptat veril ipit zzril nibh euismod tincidunt ut laoreet dolore facilisi. Lorem erat volutpat. Ut vel diat. praesent luptatum dolumsandrem quis aliquat la consecte facilit duisi bla faccumm 297mm ullamcorper suscipit lobortis nisl ut aliquip ex ea ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo dre tem et indiammodolore magna feu faccumsandre elit, sed ute nonummy nibh euismod tincidunt ut dre tem et in ute modolore magna feu faccumsan- commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, magna facilit dolorperosto euguereratdo odoleni wisi laoreet dolore magna aliquam se volutpat. Ut dre magna facilit dolorperosto euguer se do odoleni dolor in hendrerit in vulputate velit esse molestie vel illum dolore sed feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit adipiscing elit, eu diam nonummy nibh amconse ad minimlortie dolutpatnostrud exerci tation enim facidunt veniam, quis ea facil do euismod amconse facidunt lortie dolutpat ea facil do euismod consequat, vel illum dolore eu feugiat nulla facilisis praesent luptatum ut laoreet dolore magnadolore te feugait nulla facilisi. Lorem ipsum. euismod tincidunt zzril delenit augue duis ullamcorper suscipit lobortis nisl ut aliquip ex ea magna amet lore et lumsandit iure mod modolenibh magna amet lore et lumsandit iure mod modolenibh at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat etumsandre velit ea facil dolum iliquat incipsuiriure commodo consequat. Duis autem vel eum stion- qui blandit praesent luptatum zzril delenit augue etumsandre velit ea facil dolum iliquat consectetuer • Lorem ipsum dolor sit amet, incipsu stion- dolor in hendrerit in vulputate velit esse molestie • Lorem ipsum dolor sit amet, consectetuer senis dolore te feugait nulla facilisi.exerostis eugiam, duis autpat eugait in ea augiam Lorem ipsum. senis autpat eugait in ea sed diamexerostis eugiam, adipiscing elit, augiam nonummy nibh consequat, vel illum dolore eu feugiat nulla facilisis adipiscing elit, sed diam laoreet dolore magna euismod tincidunt ut nonummy nibh con volortinci tinim nonsecte feu facip eu feugiat am con volortinci tinim nonsecte feu facip eu feugiat am at vero eros et accumsan et iusto odio dignissim euismod tincidunt ut laoreet dolore magna aliquam erat volutpat vel ulputat aliqui enis aliquat vel ing elis autpate fac- vel ulputat aliqui enis aliquat vel ing elis autpate fac- qui blandit praesent luptatum zzril delenit augue aliquam erat volutpat cum vullute tionsed ea facincil ulput ver sit lore minim • Lorem ipsum dolor sit amet, consectetuer cum vullute tionsed ea facincil ulput ver sit lore minim duis dolore te feugait nulla facilisi. Lorem ipsum. vel ulla faccum dolum aut autat dolore magniat, vul- adipiscing elit, sed diam nonummy nibh vel ulla faccum dolum aut autat dolore magniat, vullam euismod tincidunt ut laoreet dolore magna lam quat velestrud delisim nonulluptat. quat velestrud delisim nonulluptat. aliquam erat volutpat Riurerat. Dui blandigna faccumsandit nim zzrilis do- Riurerat. Dui blandigna faccumsandit nim zzrilis dolor- lortin ullaore etuerit dolutpat. Pat. Dui blam, veleniate tin ullaore etuerit dolutpat. Pat. Dui blam, veleniate magna feugue veliquis eliquis molorper irit, voluptat atie te min magna feugue veliquis eliquis molorper irit, voluptat atie te min ut volutate mincipit eugait adipsustrud dolore tie tate ut volutate mincipit eugait adipsustrud dolore tie tate feugiam verci tis nis ating eum dolorem voloreet, quatum eniat feugiam verci tis nis ating eum dolorem voloreet, quatum eniat wis atem nostio odoloborem alis aliquam quisi. wis atem nostio odoloborem alis aliquam quisi. 210mm 210mm Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can Subhead: Arial, 18/19 square edge in the upper left be can be used to contain Body Copy: Arial, 10/19 corner with rounded corners photographic imagery. The Bullets: PMS 485C or on the remaining three edges. stroke of the box is 1 pt and C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt is PMS 485C. and is PMS 485C. Any of the other Luminex colors from the approved color palette may be used as accent colors. 26
    • Brochure Spread With Pocket – Europe, Asia-Pacific (A4 Size) Brochure Spread with Pocket 15mm 31mm 3.5mm Headline will go here 15mm Subhead will go here Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor will go here Subhead willerat volutpat.here ad minim veniam, quis nostrud exerci tation ullamcor- dolore magna aliquam go here wisi enim Headline will go Ut Thissuscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Uptat. Duisissi. per is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. hen- Subhead will go here Pat irilin vulputate velit esse molestie consequat, vel illum dolore euconsecte eros at prat. Ut iril eros et drerit dio consequipit la feui ero dionsequip et praestrud et alit, feugiat nulla facilisis at vero ut iriuscipit, quam vol- Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet oreet, quam, iusto odio dignissim. inis nostrud dolore consectem ex euisci bla alit am vero con volesequa. accumsan et corperostis dolut num dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor- per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen- drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et Workflow title dignissim. here accumsan et iusto odio will go Workflow title will go here 297mm 178mm STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b 210mm 210mm Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts. The pocket Bullets: PMS 485C or square edge in the upper uses the gray bead background C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a corners on the remaining PMS 485C border. three edges. The stroke of the box is 1 pt and is PMS 485C. 27
    • Brochure Back – Europe, Asia-Pacific(A4 Size) Brochure Back Luminex logo same size and position as cover 15mm 15mm 297mm UNITED STATES United StateS CANADA Canada EUROPE eUrope Japan CHINA CHina JAPAN AUSTRALIA www.luminexcorp.com UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA Luminex Corporation Luminex Corporation Luminex Molecular Diagnostics Luminex Molecular Luminex B.V. Luminex B.V. Luminex Corporation Shanghai Trading Co. Luminex Ltd. Luminex TradingJapan Corporation, Ltd. Luminex (Shanghai) Co. Ltd. info@luminexcorp.com BSD Robotics, A Luminex Company Luminex Corporation Luminex Molecular Diagnostics Luminex B .V . Luminex Shanghai Trading Co . Luminex Japan Corporation, Ltd . BSD Robotics, A Luminex Company Austin, 12212 Technology Blvd. Texas 439 University Ave, Suite 900 Toronto, Ontario Krombraak 13 -15Netherlands Oosterhout,The 8th Floor Pacific Century Place, Shanghai, China Unit 6405, Building 6, No. 338 Galileo Rd Tokyo, Japan Brisbane, Queensland Austin, Texas Toronto, Ontario Oosterhout,The Netherlands Shanghai, China Tokyo, Japan Brisbane, Queensland 25.5mm Austin, Texas 78727 Tel: 512.219.8020 Toronto, ON M5G 1Y8 Tel: 416.593.4323 4906 CR Oosterhout Tel: +31.162.408333 1-11-1 Marunouchi, Chiyoda-ku, Tokyo Tel: +21.616.50809 Zhangjiang HI-Tech District of Pudong Tel: +81.3.5545.7440 Tel: +61.7.3273.0273 Tel: 512 .219 .8020 United States Tel: 416 .593 .4323 Canada P.O. +31 .162 .408333 Tel: Box 661 100-6208 Japan +21 .616 .50809 Tel: Tel: +81 .3 .5545 .7440 Shanghai China 201203 Tel: +61 .7 .3273 .0273 Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274 Tel: +1.512.219.8020 Fax: 512 .219 .5195 Tel: +1.416.593.4323 Fax: 416 .593 .1066 4900 +31 .162 .408337 Fax: AR Oosterhout Tel: +81 368.608.469 Fax:+21 .616 .50811 Tel: +86 Fax:+81 .3 .5545 .0451 10 58831180 (adm. Support) Fax:+61 .7 .3273 .0274 Fax: +1.512.219.5195 Fax: +1.416.593.1066 The Netherlands Fax: +81 368.608.201 Fax: +86 10 58831180 www.luminexcorp.com info@luminexcorp.com Tel: +31.162.408333 www .luminexcorp .com info@luminexcorp .com Fax: +31.162.408337 ©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, and FLEXMAP are trademarks of Luminexare trademarks of Luminex Corporation. © 2009 Luminex Corporation. xMAP, Luminex 200, MicroPlex, MagPlex, xTAG, SeroMAP MicroPlex, MagPlex and LumAvidin Corporation. XXXXXX-XXX-XX 070110-207-01 13mm 061909-211-01 Specifications and features subject to change without notice. Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. Countries: Arial bold, 5/7 Addresses: Arial regular, 5/7 Legal: Arial regular, 5/7 210mm 28
    • Data Sheet Front – U .S .(Standard Letter Size) 1 .85’’ .75’’ .85’’ It is recommended that Sell Sheet cover imagery be photographic and have a warm, personable feel . It should be presented in 4-color process . 11” Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: xPONENT® 50% screen Logistic Curve Fitting Technical Notes .75’’ Headline: Arial, 22/24, 100% K 2 .3’’ .75’’ Subhead: Arial, 18/19, PMS 485C 8 .5’’ 29
    • Data Sheet Back/Grid – U .S . (Standard Letter Size) 1 .85’’ .5’’ .75’’ .85’’1 .3’’ .15’’ Thick Rules: PMS 485C or C:0 M:95 Y:100 K:0 Headline: Arial, 22/24 Headline will go here Subhead: Arial, 18/19 Subhead will go here Body Copy: Arial, 10/19 Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie, An arced rectangle can vel illum dolore eu feugiat nulla facilisis at vero eros et be can be used to contain photographic imagery or accumsan et iusto odio dignissim.Lorem ipsum dolor sit, informational charts . The ad it, sed diam nonummy nibh euismod ut laoreet magna 11” stroke of the box is aliquam erat volutpat. 1 pt and is PMS 485C . Red Bar can be .25’’ removed if needed Headline will go here Subhead will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet Bullets: PMS 485C or C:0 M:95 Y:100 K:0 • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo UNITED STATESUnited United StateS UNITED STATES States CANADA Canada CANADA EUROPE eUrope Canada EUROPE CHINACHINA www.luminexcorp.com EuropeJAPAN JAPAN AUSTRALIA AUSTRALIA Luminex Corporation Luminex Molecular Diagnostics Luminex B.V. Luminex B.V. Molecular Luminex Shanghaiinfo@luminexcorp.com Luminex Luminex Corporation Luminex Corporation Corporation LuminexUniversityDiagnostics 900 Luminex Molecular Diagnostics Molecular Luminex Luminex B .V . Diagnostics Luminex ShanghaiCo. Luminex B.V. Corporation, Ltd. Trading Trading Co . Luminex Japan Luminex Japan Corporation,BSD Robotics, A Luminex Company Ltd . BSD Robotics, A Luminex Company 12212 Technology Blvd. Austin, Texas Austin, Texas 12212 Austin, Texas 78727 Tel: 512.219.8020 439 Toronto, Ontario Toronto, Technology Blvd. Ontario M5G 1Y8 Toronto, ON Tel: 416.593.4323 Ave, Suite Krombraak 15 Oosterhout,The Netherlands Oosterhout,The Netherlands Tel: +31.162.408333 Oosterhout 4906 CR Shanghai, China 439 University Ave, Suite 900 Shanghai, China Tel: +21.616.50809 Tokyo, Japan Krombraak 15 Tokyo, Japan Tel: +81.3.5545.7440 Brisbane, Queensland Brisbane, Queensland Tel: +61.7.3273.0273+61 .7 .3273 .0273 1’’ Thick Band: Tel: 512 .219 .8020 Tel: 416 .593 .4323 Austin, Texas 78727 Fax: 416.593.1066 Toronto, ON M5G 1Y8 Tel: +31 .162 .408333 Tel: +21 .616 .50809 4906Fax: +81.3.5545.0451 CR Oosterhout Tel: +81 .3 .5545 .7440 Tel: Cool Gray 4 United States Fax: 512.219.5195 Canada The Netherlands Fax: +31.162.408337 Fax: +21.616.50811 Fax: +61.7.3273.0274 Fax: 512 .219 .5195 Fax: 416 .593 .1066 Fax: +31 .162 .408337 Canada +31.162.408333 Fax:+21 .616 .50811 The Netherlands Fax:+81 .3 .5545 .0451 Fax:+61 .7 .3273 .0274 United States Tel: 512.219.8020 Tel: 416.593.4323 Tel: Fax: 512.219.5195512.219.8020 Tel: Fax: 416.593.1066 Tel: 416.593.4323 Fax: +31.162.408337 www.luminexcorp.com info@luminexcorp.com Tel: +31.162.408333 www .luminexcorp .com info@luminexcorp .com Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 XXXXXX-XXX-XX ©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, MicroPlex, MagPlex and LumAvidin are trademarks of Luminex Corporation. © 2009 Luminex Corporation. xMAP is a trademarkhere ©Copyright Information goes of Luminex Corporation. Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. 070110-207-01 022509-175-02 XXXXXX-XXX-XX .5’’ Contact Information: Arial, 10/11 Legal Information: Arial, 7/8 30 8 .5”
    • Data Sheet Front – Europe, Asia-Pacific (A4 Size) 48mm 15mm .20mm It is recommended that Sell Sheet cover imagery be photographic and have a warm, personable feel . It should be presented in 4-color process . 297mm Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: 50% screen xPONENT ® Logistic Curve Fitting Technical Notes19 .25mm 18mm Headline: Arial, 22/24, 100% K 58mm 15mm Subhead: Arial, 18/19, PMS 485C 210mm 31
    • Data Sheet Back/Grid – Europe, Asia-Pacific (A4 Size) 48mm 15mm 15mm 20mm31mm 3 .5mm Thick Rules: PMS 485C or C:0 M:95 Y:100 K:0 Headline will go here Headline: Arial, 22/24 Headline will go here Subhead: Arial, 18/19 Subhead will go here Subhead will go here Body Copy: Arial, 10/19 Lorem ipsum dolor sit amet, consectetuer ad it, sed Headline will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet dolore diam nonummy nibh euismod tincidunt ut laoreet dolore Subhead will go here magna aliquam erat. Ut wisi enim ad minim veniam, quis magna aliquam erat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut An arced rectangle can Lorem ipsum dolor sit amet, consectetuer ad it, sed nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum be can be used to contain diam nonummy nibh euismod tincidunt utautem vel eum aliquip ex ea commodo consequat. Duis laoreet dolore iriure dolor in hendrerit in vulputate velit esse molestie, photographic imagery or magna aliquam erat. Ut in vulputate minim veniam, quis iriure dolor in hendrerit wisi enim ad velit esse molestie, vel illum dolore eu feugiat nulla facilisis at vero eros et informational charts . The nostrud dolore eu feugiat nulla suscipit lobortis nisl ut vel illumexerci tation ullamcorperfacilisis at vero eros et accumsan et iusto odio dignissim.Lorem ipsum dolor sit, stroke of the box is aliquip ex et commodo consequat. Duis autem vel eum accumsan ea iusto odio dignissim.Lorem ipsum dolor sit, 1 pt and is PMS 485C . ad it, sed diam nonummy nibh euismod ut laoreet magna iriure sed diamhendrerit innibh euismod ut esse molestie, ad it, dolor in nonummy vulputate velit laoreet magna aliquam erat volutpat. vel illum erat volutpat. aliquam dolore eu feugiat nulla facilisis at vero eros et 297mm accumsan et iusto odio dignissim.Lorem ipsum dolor sit, ad it, sed diam nonummy nibh euismod ut laoreet magna aliquam erat volutpat. 6 .7mm Red Bar can be removed if needed Headline will go here Headline will go here Subhead will go here Subhead will go here Headline will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet • • Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo Subhead will sit amet ex ea commodo • Lorem ipsum dolor go here • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet • • Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet • • Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Bullets: PMS 485C or • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo C:0 M:95 Y:100 K:0 • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet United States Canada Europe • Lorem ipsum Luminex States United Corporation dolor sit amet ex Luminex Molecular Diagnostics ea commodo Canada • Luminex Europe B.V. Lorem ipsum dolor sit amet ex ea commodo 12212 Technology Blvd. 439 University Ave, Suite 900 Luminex Molecular Diagnostics Krombraak 15 Luminex B.V. Luminex Corporation Austin,Technology Blvd. Toronto, ON M5G 1Y8 900 4906 CR Oosterhout 12212 Texas 78727 439 University Ave, Suite Krombraak 15 United Texas Canada ON M5G 1Y8 The Netherlands Austin, States 78727 Toronto, 4906 CR Oosterhout Tel: 512.219.8020 Tel: 416.593.4323 Canada Tel: Netherlands The +31.162.408333 United States Fax:512.219.8020 Fax: 416.593.1066 Fax: +31.162.408337 Tel: 512.219.5195 Tel: 416.593.4323 Tel: +31.162.408333 Fax: 512.219.5195 CANADA United States UNITED STATES Fax: 416.593.1066 Canada EUROPE CHINA Fax: +31.162.408337 Europe JAPAN AUSTRALIA Luminex Molecular DiagnosticsLuminex Shanghai Trading Co . Luminex B.V. Thick Band: Luminex Corporation Luminex Molecular Diagnostics Luminex B .V . Luminex Japan Corporation, Ltd . BSD Robotics, A Luminex Company Luminex Corporation ©Copyright Information goes here XXXXXX-XXX-XX Austin, Texas 12212 Technology Blvd. Ontario Toronto, ©Copyright Information goes here Tel: 512 .219 .8020 Tel: 416 .593 .4323 Austin, Texas 78727 Oosterhout,The Netherlands 439 University Ave, Suite Tel: +31 .162 .408333 Toronto, ON M5G 1Y8 900 Shanghai, China Tel: +21 .616 .50809 Krombraak 15Tokyo, Japan Tel: +81 .3 .5545 .7440 4906 CR Oosterhout Brisbane, Queensland XXXXXX-XXX-XX Tel: +61 .7 .3273 .0273 25 .5mm Fax: 512 .219 .5195 United States Fax: 416 .593 .1066 Fax: +31 .162 .408337 Canada Fax:+21 .616 .50811 Fax:+81 .3 .5545 .0451 The Netherlands Fax:+61 .7 .3273 .0274 Cool Gray 4 Tel: 512.219.8020 Tel: 416.593.4323 Tel: +31.162.408333 www .luminexcorp .com info@luminexcorp .com Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 ©Copyright Information goes here XXXXXX-XXX-XX 13mm Contact Information: Arial, 10/11 Legal Information: Arial, 7/8 210mm 32
    • Direct MailThese examples demonstrate the Luminex® design systemapplied to post cards or direct mail .As content and messaging will be specific to eachpostcard or direct mail effort, these examples are meantto demonstrate basic design standards in order to achieveconsistency with the Luminex brand .• Only colors from the approved palette should be used .• Incorporate the Luminex ‘bead swoosh’ on the front ofthe piece .• Incorporate white space for clarity and contrast . Subhead will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna erat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim.Lorem ipsum dolor sit, ad it, sed diam nonummy nibh euismod ut laoreet magna aliquam erat volutpat. ©Copyright Information goes here XXXXXX-XXX-XX 33
    • Tradeshow Panel: 10’ x 10’ Booth Graphics 117 .75” PMS 5 .4’’ Multiplexing Solutions for Proteins and Nucleic Acids 485C Instruments*48’’ • FLEXMAP 3D® • LUMINEX® 200™ xPONENT® Expanding Software Assay Menu 10 .8’’ 24/7/365 Supported Service by 50+ & Training Partners * The FLEXMAP 3D and Luminex 200 instruments are Class 1(I) laser products. C:0, M:0, 4 .8’’ Proteomics, Gene Expression, microRNA, SNP Genotyping, Custom Assays Y:0, K:75 Pop-Up Headline and body copy can be sized to fit . Font: Arial Regular Bullets: PMS 485C or C:0 M:95 Y:100 K:0 87” 10 .8’’ PMS 485C Multiplexing Solutions for Proteins and Nucleic Acids Instruments* 48’’ • FLEXMAP 3D® • LUMINEX® 200™ xPONENT® Expanding Software Assay Menu 10 .8’’ 24/7/365 Supported Service by 50+ & Training Partners * The FLEXMAP 3D and Luminex 200 instruments are Class 1(I) laser products. C:0, M:0, 4 .8’’ Proteomics, Gene Expression, microRNA, SNP Genotyping, Custom Assays Y:0, K:75 Headline and body copy can be sized to fit . Font: Arial Regular Bullets: PMS 485C or C:0 M:95 Y:100 K:0 Modular (variety of size configurations) 34
    • Tradeshow Panel: Example 20’ x 20’ Booth Graphic 46” 2 .7’’ 12 .8’’ 4 .9’’ 4 .9’’ 1 .9’’ Multiplexing Solutions for Proteins and Nucleic Acids 3 .25’’ Systems and Software • NEW MAGPIX® System • FLEXMAP 3D® System* • Luminex® 100/200TM System* Font: Arial Regular, 130/140 • xPONENT® Software Variety of Applications • Open platform with 60+ partners Reagents for Protein and Nucleic Acid Assays • MagPlex® Magnetic Microspheres • MagPlex®-TAG Microspheres • LumAvidin Microspheres • MicroPlex® Microspheres • xTAG® Microspheres • SeroMAPTM Microspheres Technical Support and Training 92’’ • Online Training Courses • Classroom Training Courses • 24/7 Technical Support *The Luminex 100/200 and FLEXMAP 3D are class 1(I) laser products. 50 .3’’ 44’’ PMS Cool Gray 3 35
    • xPONENT 16/07/10 3:44 PMCorporate Webpage Home > Products > xPONENT TitleThis is an example of the layout of a typicalwebpage on the Luminex corporate web site . Click here to start your upgrade processFonts are limited to Arial . today Intuitive graphical user interface for simplified workflow Automated startup, shutdown, and routine maintenance operations Enhanced data analysis and report generation capabilities Let our product specialists locate a 21 CFR Part 11 ready partner that matches your needs:All webpages will include the standard corporate Automation and LIS connectivity Nameheader and footer . Each page should include a Email Modular & Flexible xPONENT 3.1 is a modular, flexible, software package for control the Luminex 100/200 platform. Designed Countrytitle with product/content related imagery . The for ease-of-use, the software allows the novice or occasional user and advanced user alike, to set up and run an assay in a minimal amount of time. Zipwebpage body content is determined by Additional InformationLuminex Marketing . xPONENT 16/07/10 3:44 PM User Customization send xPONENT’s graphical user interface follows the typical assay workflow but can be customized to meet the needs of the specific laboratory. Use of navigation wizards and automation of routine operations such as Luminex Support Services startup, shutdown, calibration and performance Americas Phone: 1.877.785.2323 verification, further enhance system usability and result (BEAD) in increased walk-away time. xPONENT software Email: Americas Support also enables the use of automation-friendly magnetic Europe Phone: +1.512.381.4397 MagPlex® microspheres for increased workflow Email: Europe Support efficiency. Training Courses: For more information or to schedule training courses, please call Luminex Services & Training Sales at 1.512.381.4386 or 1.512.381.3259 or www.xmapuniversity.com http://www.luminexcorp.com/products/xponent.html Ordering Information Page 1 of 3 There are easy options for placing an order with Luminex. Please note, for accuracy and confirmation Powerful Data Analysis purposes, orders are not accepted xPONENT offers industry standard curve fitting models over the phone. for quantitative analysis, allelic ratios for genotyping, and qualitative algorithms for immunology assays as >> Order online via purchase order well as data visualization tools. The software can also or credit card form be configured to automatically launch third party data analysis programs for advanced statistical data >> Fax orders to 1.512.219.0544, analysis Attention: Orders Software Configurations xPONENT software is available with three levels of accessibility: Basic The basic xPONENT software package allows the user to acquire samples, perform analysis, and run system maintenance routines and remote web monitoring. This package includes the ability to calculate allelic ratios to analyze and/or normalize genotyping data. Secure The secure xPONENT package includes all the basic functionality, plus allows an administrator to set up user access levels. 21 CFR Part 11 For laboratories working under the FDA’s 21 CFR Part 11 regulations, xPONENT offers multilevel user management, full audit trail, electronic records and electronic signatures. In addition to the access levels listed above, there are two additional licensable modules that add specific functions: Webpage Automation Connectivity The automation module along with a device driver enables communication between the reader and a front end automation platform. Luminex device drivers body content are offered by many automation providers. For more information on available drivers please contact Luminex Technical Support. LIS Connectivity This module allows communication with an external Laboratory Information System (LIS) database by allowing the export of patient result data and the import of patient sample information in ASTM format. Connection to your LIS system may require the use of middleware. For more information on middleware solutions please contact Luminex Technical Support. xPONENT 16/07/10 3:44 PM Primary Features xPONENT IS 2.3 Intuitive Graphical User Interface for Simplified http://www.luminexcorp.com/products/xponent.html Workflow Page 2 of 3 Color Touch Screen Calibration and Performance Verification Kits Magnetic Bead (MagPlex) Applications Controls for 21 CFR Part 11 Compliance Automation Connectivity LIS Connectivity via ASTM Protocol Auto-launch of Post Acquisition Analysis Programs Allelic Ratio Analysis and New Graphing Capabilities Enhanced Data Archiving Batch and Protocol Settings Reports Intra-well Normalization Analysis Key Function Alerts (e-mail, dialog box, sound) Low Bead Count Detection and Alerts On-the-Fly Regression Analysis Change Capability Range Threshold Analysis Capability Remote Web Monitoring Enhanced Import/Export Functions to Simplify Data Exchange Real-time Analysis XML Data Output Integrated Data Analysis Package Multi-Batch Functionality Multi-Plate within a Batch Analysis Capability Home | Technology | Products | Applications | Partners | Support | Company | Contact ©2010 Luminex Corporation | Terms of Use | Disclaimer | Privacy Policy | Site Map 36 http://www.luminexcorp.com/products/xponent.html Page 3 of 3
    • Partner Webpage Partner Information 16/07/10 4:41 PMThis is an example of the layout of a typical partnerwebpage on the Luminex corporate web site .Fonts are limited to Arial and layout is 1 large Home > Partner Informationcenter column . Imagery is limited to company logoat the top left corner of the page . Bio-Rad Diagnostics Company Information 4000 Alfred Nobel Drive Hercules, CA United States Bio-Rad Laboratories, Inc. is a multinational manufacturer and distributor offering a broad range of innovative tools Phone: (800) 224-6723 and services for life-science research and clinical diagnostics. Based in Hercules, California, Bio-Rad serves more Fax: (510) 741-6373 than 70,000 research and industry customers worldwide, via a network of over 30 wholly owned subsidiary offices.To update content on a partner webpage, the Bio-Rad offers the Bio-Plex suspension array system - an open xMAP® Technology platform designed, manufactured, and tested to ensure accurate and reproducible results. System components include the Bio-PlexPartner Webpage Update Form must be completed Array reader, Bio-Plex Manager software, validation, and calibration reagents. Assays available on polystyrene and magnetic beads include: cytokine, signal transduction, and disease research applications such as acute phase, angiogenesis, diabetes, isotyping, as well as polystyrene beads and coupling reagents. Custom assay developmentand submitted to Luminex Marketing for approval . is also available, along with technical support, on-site field service, and scheduled preventive-maintenance agreements. www.bio-rad.com Click here to search the xMAP menu. Home | Technology | Products | Applications | Partners | Support | Company | Contact ©2010 Luminex Corporation | Terms of Use | Disclaimer | Privacy Policy | Site Map http://www.luminexcorp.com/partner_list.html?record_id=42&product_type=PARTNER Page 1 of 1 37
    • Partner Webpage Update Form(Partner to submit this form to Luminex for any required partner webpage updates)New Partner Webpage DevelopmentPartner Name:Partner URL: http://Partner Direct URL: http:// (link the describes the partners xMAP products)Partner Address:Partner Phone Number:Partner Fax Number:Company Description: (Company Description and history overview)Products and Services: (Company Products and Services overview . Must include how company willleverage the xMAP Technology platform, xMAP-based products, etc .)Additional categories for web content - select the categories that are most relevant, and list individualitems and descriptions for each:AnalytesInstrumentsSoftwareReagentsCustom DevelopmentService/SupportSpecialPartner Logo: Please submit your cpmpany logo saved in .gif and .jpeg formats___________________________________________Partner Signature(s) and Date___________________________________________Luminex Signature(s) and DatePlease submit to Dawn Fredericy at dawn@luminexcorp.com for approvalPhone: 512-219-8020 ext 4311Fax: 512-336-3530 38
    • Corporate Powerpoint Template Images can be updated for relevant product/technology focused presentations . 39
    • 40 example is meant to demonstrate basic design standards This example demonstrates the Luminex® design system • Only colors from the approved palette should be used . in order to achieve consistency with the Luminex brand . Reagents As packaging can vary in dimension and printing, this product (labeling, logo, imagery, etc .) • Incorporate the Luminex ‘bead bar’ around all sides . Area to be customized per individual Reagents applied to product packaging . PMS 2727 By opening the packaging containing this product by Luminex Corporation using this product in any manner, you are consenting and agreeing to be bound by the following terms and conditions accompanying this product. You are also agreeing that such terms and conditions constitute and legally valid and binding contract that is enforceable against you. If you do not agree to all the terms and conditions set forth below, you must promptly return this product for a full refund prior to using it in any manner. You, the customer, acquire the right under Luminex Corporation’s patent rights to use this product only with Luminex Corporation’s laser based flourescent analytical test instrumentation. Buyer shall not use the product for any commerical purpose, including without limitation performance of testing services, unless expressly agreed to in writing by luminex or as authorized by Luminex through a Luminex distributor. Reagents ReagentsProduct Packaging Reagents Part # 86-10001-00-054 Rev. A Reagents
    • Business Card – North America 3 .5” 2’’ 1 .38’’ PMS Cool Gray 3 John Smith Luminex Corporation Font: Akzidenz Grotesk 7/10 Sales Manager 12212 Technology Blvd. jsmith@luminexcorp.com Austin, Texas 78727 T: 512.219.8020 D: 512.381.4333 F: 512.219.6325 W: www.luminexcorp.com 41
    • d Back Business Cards – Europe 45mm 45mmOosterhout 50mm 50mm Red Beadsm Luminex B.V. is a wholly-owned subsidiary of Luminex Corp. 90mm 35mm 90mm PMS Cool Gray 3 John Smith Luminex B.V. Sales & Marketing Manager Krombraak 13-15 Font: Arial bold and regular LPR/Pharma EMEIA P.O.Box 661, 4900 AR Oosterhout 7/8 .5 The Netherlandsbold and regular, 7/8.5 T: +31.123.456789 F: +31.123.756789 M: +31.123456789 jsmith@luminexcorp.com W: www.luminexcorp.com 42
    • Business Cards – Asia-Pacific 43
    • Business Cards – Australia 3 .5” 2’’ A Company 1 .38’’ PMS Cool Gray 3 John Smith BSD Robotics Font: Akzidenz Grotesk 7/10 General Manager A Luminex Company jsmith@luminexcorp.com Building 1, 243 Bradman Street Acacia Ridge, Queensland 4110 Austrailia T: +617.3273.0273 F: +617.3273.0274 W: www.luminexcorp.com 44
    • AdvertisingThis example demonstrates the Luminex® designsystem applied to advertising .As content and messaging will be specific to eachadvertisement, this example is meant to demonstratebasic design standards in order to achieve consistencywith the Luminex brand . FDA CLEAR E D• The main visual area should be photography relevant to, and supporting of, the main message of the ad .• Only colors from the approved palette should be used .• Always include the gray bar in combination with a bar that is a darkened image area of the main visual .• Body copy is placed above the two bars on a white background .• A secondary visual (product image, chart/graph, etc .) may be placed in the area with the body copy . 45
    • Co-Branding Advertising – Level 1 There are 3 levels of Luminex® Partner Co-Branding Bioplex 2000 advertising . The example shown here is Level 1 Product name advertising . Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt The content for Level 1 ads will be developed by The BioPlex ut laoreet dolore magna aliquam erat volutpat . Ut wisi enim ad minim veniam, quis nostrud exerci 2200 is a fully automated bead-based multiplexing immunoassay platform that can deliver up toullamcorper suscipit lobortis nisl ut a revolutionary platform that can tation 2200 results per hour. It is considered aliquip ex ea commodo consequat . Duis autem vel eum iri- Luminex, and Luminex will fund the ads . On some analyze multiple disease states from single patient samples. molestie consequat, vel illum dolore eu feugiat nulla faci- ure dolor in hendrerit in vulputate velit esse The system is driven by xMAP ads, we hope to highlight specific partner products technology from vero eros et accumsanPower of Partnering with Bio-Rad is having a lisis at Luminex proving that the et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue positive impact in the Life Science and facilisi .diagnosticipsum dolor sit amet, consectetuer adipiscing elit, sed diam duis dolore te feugait nulla clinical Lorem arenas around the world. and partner brands . In such cases, the content will be developed in conjunction with the partner . The right tool can make all the difference. These advertisements will be created by Luminex and partner approval will be secured prior to releasing the ads for print . Partner logo 46
    • Co-Branding Advertising – Level 2 The examples shown here are Level 2 advertising . This level of advertisement includes xMAP messaging in a sidebar that is 1/4 of the ad space . Based on the Because particular brand identity, the xMAP sidebar can be you want to placed on the left side, right side, know more, or the bottom of the ad . Luminex has partnered with In order to achieve maximum recognition and market lead- brand awareness, the guides for the xMAP ers, creating Partner ad in this space . xMAP-based sidebars shown here must be followed exactly . applications that meet your These partner ads will be co-funded by Luminex multiplexing and must be approved by the Luminex Marketing Department prior to release . needs . Luminex’s propri- etary xMAP technol- ogy uses color- coded microspheresFull page ad Partner ad in this space .Luminex® xMAP® sidebars shall be 1/4 of the adsize .Copy will be provided by Luminex, and should notbe changed or edited in any way . If your ad sizelimits the amount of Luminex copy, please contactthe Marketing Department at Luminex for instructions .Color red is 4-color process: C: 0 M: 91 Y: 76 K: 0Do not alter this color in any way . Because you want to Luminex’s proprietary know more, Luminex has xMAP tech-Body copy always reverses to white and is set in partnered with market nology uses color-codedArial . The copy should fill up the sidebar space, leaders, creating xMAP-based appli- microspheres and advanced fluidics to enable up to 100-while staying within the live area of the ad . Also, cations that meet your plex biological assays .keep the xMAP medallion and Luminex logo withinthe live area of the ad . Full page adFor logo files, please contact the LuminexMarketing Department . 47
    • Co-Branding Advertising – Level 3 The examples shown on this page are Level 3 advertising . This level of advertisement includes the 4-color xMAP® medallion . These are ads which are funded by partners, but mention multiplexing, microspheres, or make other The headline for the reference to Luminex® or xMAP Technology . advertisement might If ‘Luminex’, ‘microspheres’, ‘beads’, ‘xMAP’, or be placed here. ‘multiplexing’, or any related topics, are mentioned in text, the xMAP medallion must be present in the ad . The size of the medallion cannot be any smaller than two-thirds the size of the partner logo, or 1 .5” wide . When the medallion is used in partner advertising, or other media, Luminex reserves the right to approve the size and placement of the medallion in the ad prior to release . Always try to place the xMAP medallion on a solid Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse background . For logo files, contact the Luminex volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril Marketing Department . Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod eros et accumsan et iusto odio dignissim qui blandit praesent luptatum tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh nisl ut aliquip ex euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad ea commodo consequat. Duis PARTNER minim veniam, quis nostrud exerci tation autem vel eum L O G OFull page example The headline for the advertisement might be placed here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet PARTNER L O G O 48 1/3 page island example
    • TrademarksGeneral Trademark Issues and Guidelines Trademark SymbolsThis section describes the do’s and don’ts of trademark In letters, memos, press releases, white papers,usage, placement and consistency . advertising, slides, video, and other multimedia presentations:Philosophy on Trademarks and Brands • Properly designate (with ®, ™ or SM) all of Luminex’sLuminex’s® trademarks and brands are Luminex trademarks at the most prominent use (usually aintellectual property and are important and valuable headline) and again on the first occurrence in copy . Ifassets of the corporation . A trademark is any it is possible that the document may be distributed inword, design, slogan, sound or symbol (including sections or chapters, then it is advisable to treat eachnonfunctional unique packaging) that serves to identify section as a first occurrence issue .a specific product brand . A brand is a trademark or • In the case of presentation graphics, trademarks(combination of trademarks) that, through promotion should be designated with the proper trademarkand use, has acquired significance over and above its symbol on each page slide, etc .functional use by a company to distinguish its goods orservices from those of other traders . In newsletters, magazines, and publications containingTrademarks must be used properly . Follow these multiple articles:Guidelines for using Luminex’s and other trademarks • Properly designate (with ®, ™ or SM) all of Luminex’sdesignated by Luminex and brands properly in trademarks on the first occurrence in the Table ofinternal and external communications, documents and Contents, in headlines and on the first occurrence inelectronic messages . EVERY article in which they are used .The Trademark Golden Rules In brochures, annual/quarterly reports, books, technical1 . ALWAYS use a trademark as an adjective, documentation, and other bound documents: accompanied by an APPROPRIATE noun . Do • Properly designate (with ®, ™ or SM) all of Luminex’s not use a trademark as a noun . Do not pluralize trademarks on the first occurrence in the Table of a trademark or make it possessive (which would be Contents, in headlines, and on the first occurrence in using it as a noun) . Do not join a trademark to other text (at least once per chapter/section) . words, symbols, or numbers, either as one word • In all charts or graphs, properly designate trademarks or with a hyphen . Do not abbreviate a trademark . (with ®, ™ or SM), as they could be copied or pulled Example of correct usage: “xMAP® Technology and used independently . makes your life easier . . .” . Example of incorrect usage: “xMAP® makes your life easier . . .” • In all tag lines incorporating a trademark slogan, e .g . “Powered by Luminex® xMAP® Technology”, always2 . ALWAYS use the proper spelling and the proper use the trademark symbol in every reference . trademark symbol . For the trademark symbol, the superscript mode is preferred, but if it is not available, use parentheses: (TM), (SM .) or (R) . A Position of Trademarks service mark is any word, phrase, design or symbol Consistent positioning of trademarks is a requirement that operates to identify a specific brand of service . for correct usage . For the trademark symbol, the superscript mode is preferred, but if it is not available,3 . ALWAYS use trademarks and brand names in the use parentheses: (TM), (SM .) or (R) . Do not use the ways they were intended to be used . Do not use subscript mode as it is non-standard and may not be them for goods or services for which they were not complied with by vendors or partners . It is not an issue originally intended . Do not alter them in any way . that the Luminex logo has a subscript ® and the text Do not make puns out of them or portray them in a reference to Luminex has a superscript . negative light . (Continued on next page) 49
    • TrademarksThe following are Luminex Registered Trademarks: SeroMAP™ Microspheres xTAG® MicrospheresUnited States xMAP™ FLEXMIR™Luminex® xMAP™ FLEXMIR™ v2xMAP® xMAP™ Flock Monitor™xTAG® xMAP™ NeoPlex4™xPONENT® xMAP™ Pneumo14™FLEXMAP 3D® xTAG® Ashkenazi Jewish PanelLuminex® 100/200™ xTAG® Cystic Fibrosis KitLuminex® SD™ xTAG® Kit for Factor V,II and MTHFR 677/1298Luminex® XYP™ xTAG® Kit for CYP2C19MAGPIX® xTAG® Kit for CYP2D6LumAvidin® Microspheres xTAG® Kit for CYP2C9+VKORC1MagPlex® Microspheres xTAG® Respiratory Viral PanelMagPlex®-TAG™ Microspheres Because you want to now more®MicroPlex® Microspheres Beads of Life™SeroMAP™ MicrospheresxTAG® Microspheres EuropexMAP® FLEXMIR® Luminex®xMAP® FLEXMIR® v2 xMAP®xMAP® Flock Monitor™ xTAG®xMAP® NeoPlex4™ xPONENT®xMAP® Pneumo14 FLEXMAP 3D®xTAG® Ashkenazi Jewish Panel Luminex® 100/200™xTAG® Cystic Fibrosis Kit Luminex® SD™xTAG® Kit for Factor V,II and MTHFR 677/1298 Luminex® XYP™xTAG® Kit for CYP2C19 MAGPIX®xTAG® Kit for CYP2D6 LumAvidin™ MicrospheresxTAG® Kit for CYP2C9+VKORC1 MagPlex® MicrospheresxTAG® Respiratory Viral Panel MagPlex®-TAG™ MicrospheresBecause you want to now more® MicroPlex® MicrospheresBeads of Life™ SeroMAP™ Microspheres xTAG® Microspheres xMAP® FLEXMIR®Canada xMAP® FLEXMIR® v2Luminex® xMAP® Flock Monitor™xMAP™ xMAP® NeoPlex4™xTAG® xMAP® Pneumo14™xPONENT™ xTAG® Ashkenazi Jewish PanelFLEXMAP 3D® xTAG® Cystic Fibrosis KitLuminex® 100/200™ xTAG® Kit for Factor V,II and MTHFR 677/1298Luminex® SD™ xTAG® Kit for CYP2C19Luminex® XYP™ xTAG® Kit for CYP2D6MAGPIX™ xTAG® Kit for CYP2C9+VKORC1LumAvidin™ Microspheres xTAG® Respiratory Viral PanelMagPlex® Microspheres Because you want to now more™MagPlex®-TAG™ Microspheres Beads of Life®Microplex® Microspheres 50
    • TrademarksChina xMAP® FLEXMIR™Luminex® xMAP® FLEXMIR™ v2xMAP® xMAP® Flock Monitor™xTAG® xMAP® NeoPlex4™xPONENT™ xMAP® Pneumo14™FLEXMAP 3D® xTAG™ Ashkenazi Jewish PanelLuminex® 100/200™ xTAG™ Cystic Fibrosis KitLuminex® SD™ xTAG™ Kit for Factor V,II and MTHFR 677/1298Luminex® XYP™ xTAG™ Kit for CYP2C19MAGPIX™ xTAG™ Kit for CYP2D6LumAvidin™ Microspheres xTAG™ Kit for CYP2C9+VKORC1MagPlex® Microspheres xTAG™ Respiratory Viral PanelMagPlex®-TAG™ Microspheres Because you want to now more™MicroPlex® Microspheres Beads of Life®SeroMAP™ MicrospheresxTAG® Microspheres AustraliaxMAP® FLEXMIR® Luminex™xMAP® FLEXMIR® v2 xMAP™xMAP® Flock Monitor™ xTAG™xMAP® NeoPlex4™ xPONENT™xMAP® Pneumo14™ FLEXMAP 3D™xTAG® Ashkenazi Jewish Panel Luminex™ 100/200™xTAG® Cystic Fibrosis Kit Luminex™ SD™xTAG® Kit for Factor V,II and MTHFR 677/1298 Luminex™ XYP™xTAG® Kit for CYP2C19 MAGPIX™xTAG® Kit for CYP2D6 LumAvidin™ MicrospheresxTAG® Kit for CYP2C9+VKORC1 MagPlex™ MicrospheresxTAG® Respiratory Viral Panel MagPlex®-TAG™ MicrospheresBecause you want to now more™ MicroPlex™ MicrospheresBeads of Life® SeroMAP™ Microspheres xTAG™ MicrospheresJapan xMAP™ FLEXMIR™Luminex® xMAP™ FLEXMIR™ v2xMAP® xMAP™ Flock Monitor™xTAG™ xMAP™ NeoPlex4™xPONENT™ xMAP™ Pneumo14™FLEXMAP 3D™ xTAG™ Ashkenazi Jewish PanelLuminex® 100/200™ xTAG™ Cystic Fibrosis KitLuminex® SD™ xTAG™ Kit for Factor V,II and MTHFR 677/1298Luminex® XYP™ xTAG™ Kit for CYP2C19MAGPIX™ xTAG™ Kit for CYP2D6LumAvidin™ Microspheres xTAG™ Kit for CYP2C9+VKORC1MagPlex™ Microspheres xTAG™ Respiratory Viral PanelMagPlex®-TAG™ Microspheres Because you want to now more™MicroPlex™ Microspheres Beads of Life®SeroMAP™ MicrospheresxTAG™ Microspheres 51
    • TrademarksRest of World (ROW)Luminex™xMAP™xTAG™xPONENT™FLEXMAP 3D™Luminex™ 100/200™Luminex™ SD™Luminex™ XYP™MAGPIX™LumAvidin™ MicrospheresMagPlex™ MicrospheresMagPlex®-TAG™ MicrospheresMicroPlex™ MicrospheresSeroMAP™ MicrospheresxTAG™ MicrospheresxMAP™ FLEXMIR™xMAP™ FLEXMIR™ v2xMAP™ Flock Monitor™xMAP™ NeoPlex4™xMAP™ Pneumo14™xTAG™ Ashkenazi Jewish PanelxTAG™ Cystic Fibrosis KitxTAG™ Kit for Factor V,II and MTHFR 677/1298xTAG™ Kit for CYP2C19xTAG™ Kit for CYP2D6xTAG™ Kit for CYP2C9+VKORC1xTAG™ Respiratory Viral PanelBecause you want to now more™Beads of Life®Required Use of Trademarks:On all materials referencing Luminex, xMAP Technology or any Luminex registered trademark, pleaseinclude the standard Luminex copyright line, and include all relative products mentioned/used in thepiece .©2010 Luminex Corporation and xMAP are trademarks of Luminex Corporation . Specifications and fea-tures subject to change without notice .Product Disclaimer:When referencing the Luminex 100/200 or FLEXMAP 3D systems, one of the following disclaimers mustbe placed under the copyright line .The Luminex 100/200 is a class 1(I) laser product .The FLEXMAP 3D is a class 1(I) laser product .The Luminex 100/200 and FLEXMAP 3D are class 1(I) laser products . 52