Branding Guidlines

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Branding Guidlines

  1. 1. Luminex CorporationBrand Identity GuidelinesDOC# 00554REV: FLast updated: August 2010
  2. 2. Table of ContentsIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Tradeshow Panel: 20’ x 20’ Pavilion Booth . . . . . . . . . 35Corporate Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Corporate Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Corporate Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Partner Webpage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Partner Wepage Update Form . . . . . . . . . . . . . . . . . . . 38 Luminex Molecular Diagnostics Logo . . . . . . . . . . . . . . . 5 Corporate Powerpoint Template . . . . . . . . . . . . . . . . . . 39 BSD Robotics Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Product Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 xMAP® University Logo . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41-44Luminex Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 xMAP® Technology Medallion . . . . . . . . . . . . . . . . . . . 9-12 Partner Co-Branding Advertising xMAP Technology Partner Medallion . . . . . . . . . . . . . . 13 ® Level 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46Product Hierarchy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Level 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47Fonts Level 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Typefaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Trademark Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49-52 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Imagery Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Product Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Secondary Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Collateral Brochure Cover U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Brochure Spread U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Brochure Spread with Pocket U .S . . . . . . . . . . . . . . . . . 23 Brochure Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Brochure Cover Europe/Asia/Pacific . . . . . . . . . . . . . . . 25 Brochure Spread Europe/Asia/Pacific . . . . . . . . . . . . . . 26 Brochure Spread with Pocket Europe/Asia/Pacific . . . . . 27 Brochure Back Europe/Asia/Pacific . . . . . . . . . . . . . . . . 28 Data Sheet/Front U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Data Sheet/Back U .S . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Data Sheet/Front Europe/Asia/Pacific . . . . . . . . . . . . . . 31 Data Sheet/Back Europe/Asis/Pacific . . . . . . . . . . . . . . 32 Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Tradeshow Panel: 10’ x 10’ Booth . . . . . . . . . . . . . . . . . 34
  3. 3. IntroductionThe Luminex® Corporation brand projects our corecorporate values and mission to positively impact thesafety and quality of life of people around the world .It’s an expression of our commitment to our partnersand customers to provide xMAP-based multiplexingsolutions that improve business performance .The Luminex brand is reflected every time wecommunicate to the marketplace . From our logo toour web site to all of our marketing materials, thekey to effectively communicating the Luminex brandis consistency .The brand identity guidelines presented inthis document serve as a valuable tool for ensuringthat a clear and consistent presentation of the Luminexbrand identity is sustained throughout all forms ofcommunication . Strictly following these standards andguidelines is paramount to promoting, advancing andextending the Luminex brand in the marketplace .If you have any questions on using any of theitems in this document, please contact theLuminex Marketing Department at (512 .219 .8020)or marketing@luminexcorp .com . 1
  4. 4. Luminex® Corporate OverviewLuminex Vision Statement Luminex was founded in 1995 in Austin, Texas, andMultiplexed Solutions, For Life has been marketing the current generation of xMAP Technology worldwide since 1999 . Due to its open-Luminex Mission Statement architecture platform, xMAP Technology can be applied• To apply our passion for innovation across a wide range of markets .• To drive adoption of our multiplexing technologies Luminex sells xMAP Technology-based solutions by anticipating and responding to the needs of our through exclusive partners spanning a wide range customers worldwide of industries and specialties . These partners add value to our technology, create powerful, customizable kits• To invent, develop, manufacture and commercialize the and deliver world-class service and support . They also safest, highest quality products that improve results and offer the industry, market and application-specific reduce costs throughout biological and medical testing expertise necessary to respond to user needs quickly and most effectively .• To positively impact the health, safety and quality of life for people around the world Luminex is headquartered in Austin, Texas . Luminex Molecular Diagnostics is based in Toronto, Canada,Luminex Values and Luminex B .V . is based in Oosterhout, TheCustomer Netherlands . Luminex Shanghai Trading Co . is basedEnsure partners, end-user customers and patients are in Shanghai, China . Luminex Japan Corporation, Ltd .always our highest priority is based in Tokyo, Japan . BSD Robotics, a Luminex Company,is based in Brisbane, Australia .AccountabilityDevelop and maintain a culture that values and rewards Luminex Acquisitionsintegrity, execution, teamwork, creativity and communicationPerformance BSD Robotics, a Luminex Corporation CompanyDeliver best-in-class innovative solutions through the In 2010, Luminex acquired BSD Robotics to accesshighest quality products and services that address unmet new technology and products, an innovative developmentneeds of our customers team, and an established presence in important strategicProfitability markets . The company is now called BSD Robotics,Build long term value for our shareholders and employees a Luminex Company .by pursuing sustainable growth, continually improving theefficiency of our operations and maximizing return BSD specializes in automation and robotics in the fieldon investment of dry sample handling . In addition to its established leadership positions in the worldwide newborn screening and forensics and human identification markets, BSDLuminex Corporation (NASDAQ: LMNX) develops, has developed leading positions in several molecularmanufactures and markets a proprietary technology with diagnostics markets . The company, which was foundedapplications throughout the diagnostic and life sciences in 1991, is headquartered in Brisbane, Australia .industries . The Company’s xMAP® multiplex solutionsinclude an open-architecture, multi-analyte technology Luminex Molecular Diagnostics (LMD)platform that delivers fast, accurate and cost-effective In March 2007, Luminex acquired Tm Bioscience, abioassay results to markets as diverse as pharmaceutical leader in the commercial genetic testing market, baseddrug discovery, clinical diagnostics and biomedical research, in Toronto, Canada . The company is now called Luminexincluding the genomics and proteomics markets . The Molecular Diagnostics (LMD) . The group provides cGMP-Company’s xMAP Technology is sold worldwide and is capable manufacturing, proprietary molecular detectionalready in use in leading clinical laboratories as well as major chemistries, assay development expertise and a strongpharmaceutical, diagnostic and biotechnology companies . menu of kits and reagents, including FDA cleared assays for cystic fibrosis and respiratory viral testing . 2
  5. 5. Corporate LogoThe Luminex® corporate logo must be used on allLuminex corporate communications .Proper Usage of the LogoAll logo artwork/files will be provided to you by theLuminex Marketing Department . With the exceptionof size, this artwork should not be altered in any way,recreated or scanned in from another document .Available File FormatsLuminex anticipates that the corporate logo will beused in different media – web sites, signage, orcorporate collateral . As a result, the following fileformats are available:• EPS. This is the most popular and recommended format because it is resolution independent and scales well . It should be used for any collateral that is to be printed – either commercially or from a desktop printer .• JPEG. This format is preferred for PowerPoint and other computer-based presentations . A majority of programs will read JPEGs, but is not intended for high-quality reproduction . Scaling of JPEGs is not encouraged . 3
  6. 6. Corporate Logo UsageThe Luminex® corporate logo should be used in itstwo-color, red and black, whenever possible .In communications where only one color is available,run the logo in all black .On dark backgrounds, the entire logo should bereversed out to white, including the bead/dot on the “i” .Do not use the logo in any other color combination . X X 4
  7. 7. Luminex® Molecular Diagnostics Logo UsageThe Luminex Molecular Diagnostics logo should be usedin its two-color, red and black, configuration .In communications where only one color is available, runthe logo in all black .On dark backgrounds, the entire logo should bereversed out to white, including the bead/dot on the “i” .Do not use the logo in any other color combination . X X 5
  8. 8. BSD Robotics Logo UsageThe BSD Robotics logo should be used in its two- A Companycolor, red and black, configuration . If on a black or darkbackground, reverse the black areas to white . A CompanyIn communications where only one color is available, runthe logo in all black . A CompanyDo not use the logo in any other color combination . A X Company A X Company 6
  9. 9. xMAP® University Logo UsageThe Luminex® xMAP University logo should be used inits full color configuration . The “spelled out” version ofthe logo may be used alone . However, do not combinethe logos; when using the “XU” logo, use the typefacedescriptor as shown . xMAP® UniversityIn communications where only one color is available,but screens are an option, run the greyscale version ofthe logo .In communications where only one color is available,run the logo in all black .On dark backgrounds, use the logo with white typefor legibility .Do not alter the configuration of the logo, or change itin any way . X X 7
  10. 10. Luminex® TechnologiesxMAP® TechnologyMultiplexing solutions from Luminex and our partnersare based on the xMAP Technology platform . xMAPTechnology is ideally suited to a range of applicationsthroughout the drug discover and diagnostic markets, as T E C H N O L O G Ywell as basic research . Luminex’s xMAP Technology isbuilt on proven, existing technology — flow cytometry,microspheres, lasers, digital signal processing andtraditional chemistry — that have been combined ina unique way . Featuring a flexible, open-architecturedesign, xMAP Technology can be configured to performa wide variety of bioassays quickly, cost-effectively andaccurately .x = Any variableM= MultiA= AnalyteP= ProfilingxTAG® TechnologyGenetic tests from Luminex are based on xTAGTechnology, which utilizes a proprietary universaltag system that allows easy optimization, productdevelopment and expansion of molecular diagnosticassays . Luminex xTAG products provide accurate,flexible, low cost microarrays, combining any setof 100 single DNA tests and multiplexing themsimultaneously in a single reaction . xTAG productsare conducted on the Luminex xMAP system, whichuses lasers to read color-coded microspheres thatattach to specific nucleic acid sequences . xTAG wasformerly known as TAG-IT from Tm Bioscience .The xTAG logo should be used when referencinggenetic tests from Luminex Molecular Diagnostics(LMD) (i .e ., CF, RVP, p450) . 8
  11. 11. xMAP® Technology MedallionThe xMAP medallion logo must be used in mediawhere Luminex® xMAP Technology is incorporated intothe product with text or images, and any of the followingare mentioned:• Multiplex (or other forms of this word – i .e . multiparameter, multiplexing, multiple tests, bead array, etc .)• Microspheres (or other similar reference to the microspheres – i .e . beads)• xMAP• LuminexProper Usage of the LogosAll logo artwork/files will be provided to you by theLuminex Marketing Department . With the exceptionof size, this artwork should not be altered in any way,recreated or scanned in from another document .Available File FormatsLuminex anticipates that the xMAP logo will be usedin different media – web sites, signage, or corporatecollateral . As a result, the following file formats areavailable:• EPS. This is the most popular and recommended format because it is resolution independent and scales well . It should be used for any collateral that is to be printed – either commercially or from a desktop printer .• JPEG. This format is preferred for PowerPoint and other computer-based presentations . A majority of programs will read JPEGs, but is not intended for high-quality reproduction . Scaling of JPEGs is not encouraged . 9
  12. 12. xMAP® Technology Medallion – Print UsageThe xMAP Technology medallion can be effectivelyincorporated into a partners’ awareness campaignswithout detracting from the partner branding . In an effortto create consistency, these guidelines primarily focusaround the use of the xMAP medallion, pictured right .This medallion is the cornerstone of these brandingguidelines . Four-color medallionThe xMAP medallion is to be used in all types ofmedia .There are two versions of the logo medallion . Thenumber of colors should be consistent with the colorsin the application (i .e . four-color, two-color [see page 5],or black and white) . The four-color version of themedallion is always preferred, but in situations wherecolor cannot be used, the black and white version is Black and white medallionacceptable .Always use the following Trademark footnote in eachpiece of print material .Trademark footnote© 2010 Luminex and xMAP are trademarks of Luminex Corporation . 10
  13. 13. xMAP® Technology Medallion UsageBackground colorIt is acceptable to place the medallion on a white,black or color background . Avoid placing the medallionon a background where the logo would not be legible .Area of isolationThe space around the medallion shall be equal to theheight of the “x” in xMAP .Size of logoThe minimum size of the medallion in all printshall be 1 .5” wide . If you encounter a size restraint,please contact the Marketing Department atLuminex® (512 .219 .8020) for instruction . 1.5” 11
  14. 14. xMAP® Technology MedallionWhen placing the xMAP trademark on OEMproducts, use the 4-color xMAP medallion to theright . The minimum width of the logo should be 1 .5” .The xMAP medallion shall be permanently imprintedonto the front of the product (or on the same side ofthe product as the OEM’s name) unless otherwise 4-color xMAP medallionapproved in writing by Luminex® . The OEM’s name canbe more prominent than the xMAP logo .Color usage of the xMAP medallion can be displayedin one, two, or four colors . Color usage should beconsistent with the items on the product . For 2-colorusage, the logo prints black and red (PMS 185) .If your company’s logo is smaller than the xMAPmedallion, please contact the Marketing Departmentat Luminex (512 .219 .8020) for instructions on using 2-color xMAP medallionthe logo . 1-color xMAP medallion 12
  15. 15. xMAP® Technology Partner MedallionThis is an example of a xMAP Technology Partnermedallion . Only Luminex® partner corporate logosmay be used in the left side of the medallion .The medallions are created by the LuminexMarketing Department .To obtain a partner medallion, please contact theMarketing Department at Luminex (512 .219 .8020) .Do not attempt to re-create a partner medallion, oralter it in any way . XPartner medallions are only created with corporatelogos of our official partners . X 13
  16. 16. Luminex Brand Standards Proper Usage Luminex has established Brand Standard Guidelines to help unify our corporate These are the logos that are approved and allowed for usage in marketing Official logos are available through the Luminex Marketing Communications department at identity and diverse product portfolio in the marketplace. From this point forward, materials. They should never be reproduced in a different font, configuration info@luminexcorp.com. For more information about approved logo usage, please contact our newly created family of logos is to be used in all communication pieces, or color combination. All new logos should follow rules set by Brand Luminex or refer to your Luminex Brand Standard Guidelines. brochures, advertisements and electronic media. Refer to this guide to ensure Standard Guidelines. that any Luminex logos you use are the latest, correct versions. Corporate A Company Technology Instruments Assays 200 CF Cystic Fibrosis ® RVP Respiratory Viral Panel FlexmiRv2 Software Flock Monitor S O F T W A R E S O L U T I O N S Pneumo14 Microspheres Service/Training LUMAVIDIN MICROSPHERES MAGPLEX MICROSPHERES MAGPLEX -TAGMICROSPHERES MICROPLEX MICROSPHERES SEROMAPMICROSPHERES TM MICROSPHERES14
  17. 17. TypefacesCorporate Typography – Print Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyzThe font family, Arial, should be used for all Luminex® 1234567890print communications . ArialArial is standard on both Mac and Windows platforms . ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 1234567890 XDo not substitute any other font . Times Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 1234567890 X Times Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwyyz 123456789 15
  18. 18. Typography StandardsMajor headlines: Arial, usually set in 22/24, always black . Lorem ipsum dolor sit amet .Subheads: Arial, usually set in 18/19, always red . Lorem ipsum dolor sit amet .Body copy: Arial, usually set in 10/18, always black . Tctetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat . Ut wisi enminim veniam, quis nostrud exerci tation ullamcorper suscipitBullets: First level, Red, round bullets, Arial, usually set in • Laoreet dolore magna aliquam erat volutpat .10/16, second level, Blue, round bullets, Third level, Green,round bullets, Fourth level, grey dash, Fifth level, grey bullet • Duis autem vel iriure dolor hendrerit . • Velit esse molestie consequat . – Magna aliquam erat volutpat . • Autem vel iriure dolor .Captions: Arial, usually set in 8/12 . Should be set in a The Luminex® 200TM System uses powerful, flexible xMAP®color from the approved color palette . Technology to perform up to 100 bioassays at a time .Dashes Use “en” dashes – with spaces on either side – for pauses in text . 16
  19. 19. Color PaletteCorporate Colors CorporatePMS 485 Red, 100% Black and PMS Warm Gray 3are our primary corporate colors . Together, theyrepresent the three colors closely associated withcorporate-level communications . PMS 485 PMS Black PMS Warm Gray 3 Secondary PMS 2727 17
  20. 20. PhotographyPrimary ImageryIn order to achieve maximum flexibility with marketingcommunications, a chosen library of images has beenselected . However, when using photographic images,please adhere to the following criteria:• Images should have a warm, personable feel, or should be relevant to the subject .• Use imagery incorporating realistic lighting . Do not use images with high saturated color and/or dramatic lighting .• Subjects should look as if they are conducting business at hand . They can have simple, pleasant expressions, but do not use images where subjects are overly animated .For printed materials, images need to be at 300 dpi andconverted to CMYK . 18
  21. 21. Product PhotographySecondary ImageryStand alone product imagery can be staged in front of asolid background, or set in a working lab environment .Lighting should be realistic, and not overly saturated oroverly dramatic .Image LibraryAn online library of available images for use can be foundat http://openasset.luminexcorp.com/Page/HomePlease contact the Marketing Department at Luminex(512-219-8020) to obtain login information . 19
  22. 22. Secondary ImagerySupporting visualsLuminex® has created a variety of images to helpcommunicate and demonstrate xMAP® Technology andmultiplexing . These images can be used in all forms ofmarketing communications as secondary, supportingimagery . Please include captions with the images thatexplain the visual .Images here are just a sample of what is available .Please contact the Marketing Department at Luminex(512 .219 .8020) to obtain imagery and supporting copy . The headline for the advertisement might be placed here. Lorem ipsum dolor sit amet, con- dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer sectetuer adipiscing elit, sed diam adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet nonummy nibh euismod tincidunt ut dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis laoreet dolore magna aliquam erat volut- nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea pat. Ut wisi enim ad minim veniam, quis commodo consequat. Duis autem vel eum iriure dolor in hendrerit in nostrud exerci tation ullamcorper suscipit vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla lobortis nisl ut aliquip ex ea commodo Caption here to come facilisis at vero eros et accumsan et iusto odio dignissim qui blandit consequat. Duis autem vel eum iriure praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. PARTNER dolor in hendrerit in vulputate velit esse molestie consequat, vel illum Lorem ipsum dolore eu feugiat nulla facilisis at vero eros et dolor sit amet, accumsan et iusto odio dignissim qui blandit consectetuer praesent luptatum zzril delenit augue duis adipiscing L O G O Luminex’s proprietary xMAP® Technology uses color- coded microspheres and advanced fluidics to enable up to 500-plex biological assays .Example of a full page partner ad with xMAP supportingimagery and messaging . Captions: Place captions directly underneath supporting visuals . 20
  23. 23. Brochure Cover – U .S . (Standard Letter Size) 1 .85’’ .625’’ 1 .125’’ Placement of all medallions, logos, and copy should be positioned as detailed . Text and art can change as needed . It is recommended that brochure cover imagery be photographic and have a warm, personable feel . It should be presented 12” in 4-color process .5 .5’’ Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: xPONENT ® 50% screen Logistic Curve Fitting Technical Notes .625’’ Headline: Arial, 22/24, 100% K 2 .3’’ .625’’ Subhead: Arial, 18/19, PMS 485C 9’’ 21
  24. 24. Brochure Spread – U .S . (Standard Letter Size) .75’’ .875’’ 1 .3’’ .15’’ Headline will go here Headline will go here Subhead will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo Headline will go here Subhead will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, 12” vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit enim ad minim veniam, quis nostrud exerci tation praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer dolor in hendrerit in vulputate velit esse molestie adipiscing elit, sed diam nonummy nibh consequat, vel illum dolore eu feugiat nulla facilisis euismod tincidunt ut laoreet dolore magna at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat qui blandit praesent luptatum zzril delenit augue • Lorem ipsum dolor sit amet, consectetuer duis dolore te feugait nulla facilisi. Lorem ipsum. adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat 9’’ 9’’ Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can Subhead: Arial, 18/19 square edge in the upper left be can be used to contain Body Copy: Arial, 10/19 corner with rounded corners photographic imagery . Bullets: PMS 485C or on the remaining three edges . The stroke of the box is C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt 1 pt and is PMS 485C . and is PMS 485C . Any of the other Luminex colors from the approved color palette may be used as accent colors . 22
  25. 25. Brochure Spread With Pocket – U .S . (Standard Letter Size) .75’’ 1 .3’’ .15’’ Headline will go here Subhead will go here Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor- per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen- drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Workflow title will go here 12” 7 .5’’ STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b 9’’ 9’’ Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts . The pocket Bullets: PMS 485C or square edge in the upper uses the gray bead background C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a corners on the remaining PMS 485C border . three edges . The stroke of the box is 1 pt and is PMS 485C . 23
  26. 26. Brochure Back – U .S .(Standard Letter Size) The back of the brochure should remain clean and have as much white space as possible 12” UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA Luminex Corporation Luminex Molecular Diagnostics Luminex B.V. Luminex Shanghai Trading Co. Luminex Japan Corporation, Ltd. BSD Robotics, A Luminex Company Luminex Corporation Austin, Texas Austin, Texas Tel: 512.219.8020 Luminex Molecular Diagnostics Toronto, Ontario Toronto, Ontario Tel: 416.593.4323 Luminex B .V . Oosterhout,The Netherlands Oosterhout,The Netherlands Tel: +31.162.408333 Luminex Shanghai Trading Co . Shanghai, China Shanghai, China Tel: +21.616.50809 Luminex Japan Corporation, Ltd . Tokyo, Japan Tokyo, Japan Tel: +81.3.5545.7440 BSD Robotics, A Luminex Company Brisbane, Queensland Brisbane, Queensland Tel: +61.7.3273.0273 1’’ Thick Band: Cool Gray 4 Tel: 512 .219 .8020 Tel: 416 .593 .4323 Tel: +31 .162 .408333 Tel: +21 .616 .50809 Tel: +81 .3 .5545 .7440 Tel: +61 .7 .3273 .0273 Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274 Fax: 512 .219 .5195 Fax: 416 .593 .1066 Fax: +31 .162 .408337 Fax:+21 .616 .50811 Fax:+81 .3 .5545 .0451 Fax:+61 .7 .3273 .0274 www.luminexcorp.com info@luminexcorp.com www .luminexcorp .com info@luminexcorp .com ©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, MicroPlex, MagPlex and LumAvidin are trademarks of Luminex Corporation. XXXXXX-XXX-XX 070110-207-01 Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. .6’’ Contact Information: Arial, 10/11 .5’’ Legal Information: Arial, 7/8 .5’’ 9’’ 24
  27. 27. Brochure Cover – Europe, Asia-Pacific(A4 Brochure Cover Size) 48mm 15mm 20mm Placement of all medallions, logos, and copy should be positioned as detailed. Text and art can change as needed. It is recommended that brochure cover imagery be photographic and have a warm, personable feel. It should be presented 297mm in 4-color process. Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: 50% screen xPONENT Logistic Curve Fitting Technical Notes19.25mm 18mm Headline: Arial Regular, 22/24, 100% K 58mm 15mm 15mm Subhead: Arial Regular, 18/19, PMS 485C or C:0 M:95 Y:100 K:0 210mm 25
  28. 28. Brochure Spread – Europe, Asia-Pacific (A4 Size) Brochure Spread Luminex logo same size and position as cover 15mm 15mm 15mm 15mm31mm3.5mm Headline will go here Headline will go here 15mm Subhead will go here Subhead will go here Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet Lorem ipsum dolor will go here Heading will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet Subhead willerat volutpat. Ut here ad minim veniam, quis nostrud exerci tation dolore magna aliquam will go wisi enim Headline go here Headline will go here Subhead will goamet ex ea commodo • Lorem ipsum dolor sit here • Lorem ipsum dolor sit amet ex ea commodo Subhead will go here This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diametiriure dolor Duisissi. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum at. Uptat. Subhead willamet here go • This is body text with bullet point • Lorem ipsum dolor sit • Lorem ipsum dolor sit amet Pathendrerit in vulputate velit esse dionsequip et praestrudillum dolore eu feugiat nulla facilisis at vero in iril dio consequipit la feui ero molestie consequat, vel et alit, consecte eros at prat. Ut iril ut iriuscipit, quam • This is body text with bullet point Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut aoreet • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet eros et accumsan et iusto odio dignissim. • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo voloreet, quam, corperostis dolut num inis nostrud dolore consectem ex euisci bla alit am vero con volesequamet • This is body text with bullet point dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation • Lorem ipsum dolor sit amet ex ea commodo • Lorem ipsum dolor sit amet ex ea commodo luptat. ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor • This is body text with bullet point Headline will velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero in hendrerit in vulputate go here Subhead will go here • Lorem ipsum dolor sit amet • Lorem ipsum dolor sit amet Heading will go dignissim. eros et accumsan iusto odio here Subhead willetgo here Heading will go here Lorem ipsum dolor sitdolor sit amet ex ea commodo elit, sed •diam nonummy nibh euismod tincidunt ut • Lorem ipsum amet, consectetuer adipiscing Lorem ipsum dolor sit amet ex ea commodo laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Subhead will goconsectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Lorem ipsum dolor sit amet, here Subhead willnibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim go here Headline will go here ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi. Subhead will go here sed diam nonummy This is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. Uptat. Duisissi. ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo Subhead will go here Pat iril dio consequipit lanibh euismod tincidunt ut elit, sed diam nonummy feui ero dionsequip et praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit, quam Pat iril Lorem ipsum dolor feui ero dionsequip et adipiscing elit, sed diam nonummy nibh euismod tincidunt utquam dio consequipit la sit amet, consectetuer praestrud et alit, consecte eros at prat. Ut iril ut iriuscipit, consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, laoreet dolore magna aliquam erat volutpat. Ut wisi voloreet, quam, corperostis dolut num inis nostrud dolore consectemnonummy nibhalit am vero con volesequamet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam ex euisci bla euismod tincidunt voloreet, quam, corperostis aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscingvolesequamet laoreet dolore magna dolut num inis nostrud dolore consectem ex euisci bla alit am vero con elit, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit enim ad minim veniam, quis nostrud exerci tation luptat. Uptat veril ipit magna aliquam erat volutpat. la consecte facilit duisi bla faccumm olobor am, vel diat. Vullan- ut laoreet dolore dolumsandrem quis aliquat Lorem ipsum dolor sit amet, consectetuer adipiscing luptat. sed diam nonummy delenit augue duis dolore te feugait nulla magna aliquamipsum.olobor am,wisi enim Vullan- Uptat veril ipit zzril nibh euismod tincidunt ut laoreet dolore facilisi. Lorem erat volutpat. Ut vel diat. praesent luptatum dolumsandrem quis aliquat la consecte facilit duisi bla faccumm 297mm ullamcorper suscipit lobortis nisl ut aliquip ex ea ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo dre tem et indiammodolore magna feu faccumsandre elit, sed ute nonummy nibh euismod tincidunt ut dre tem et in ute modolore magna feu faccumsan- commodo consequat. Duis autem vel eum iriure • Lorem ipsum dolor sit amet, consectetuer consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, magna facilit dolorperosto euguereratdo odoleni wisi laoreet dolore magna aliquam se volutpat. Ut dre magna facilit dolorperosto euguer se do odoleni dolor in hendrerit in vulputate velit esse molestie vel illum dolore sed feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit adipiscing elit, eu diam nonummy nibh amconse ad minimlortie dolutpatnostrud exerci tation enim facidunt veniam, quis ea facil do euismod amconse facidunt lortie dolutpat ea facil do euismod consequat, vel illum dolore eu feugiat nulla facilisis praesent luptatum ut laoreet dolore magnadolore te feugait nulla facilisi. Lorem ipsum. euismod tincidunt zzril delenit augue duis ullamcorper suscipit lobortis nisl ut aliquip ex ea magna amet lore et lumsandit iure mod modolenibh magna amet lore et lumsandit iure mod modolenibh at vero eros et accumsan et iusto odio dignissim aliquam erat volutpat etumsandre velit ea facil dolum iliquat incipsuiriure commodo consequat. Duis autem vel eum stion- qui blandit praesent luptatum zzril delenit augue etumsandre velit ea facil dolum iliquat consectetuer • Lorem ipsum dolor sit amet, incipsu stion- dolor in hendrerit in vulputate velit esse molestie • Lorem ipsum dolor sit amet, consectetuer senis dolore te feugait nulla facilisi.exerostis eugiam, duis autpat eugait in ea augiam Lorem ipsum. senis autpat eugait in ea sed diamexerostis eugiam, adipiscing elit, augiam nonummy nibh consequat, vel illum dolore eu feugiat nulla facilisis adipiscing elit, sed diam laoreet dolore magna euismod tincidunt ut nonummy nibh con volortinci tinim nonsecte feu facip eu feugiat am con volortinci tinim nonsecte feu facip eu feugiat am at vero eros et accumsan et iusto odio dignissim euismod tincidunt ut laoreet dolore magna aliquam erat volutpat vel ulputat aliqui enis aliquat vel ing elis autpate fac- vel ulputat aliqui enis aliquat vel ing elis autpate fac- qui blandit praesent luptatum zzril delenit augue aliquam erat volutpat cum vullute tionsed ea facincil ulput ver sit lore minim • Lorem ipsum dolor sit amet, consectetuer cum vullute tionsed ea facincil ulput ver sit lore minim duis dolore te feugait nulla facilisi. Lorem ipsum. vel ulla faccum dolum aut autat dolore magniat, vul- adipiscing elit, sed diam nonummy nibh vel ulla faccum dolum aut autat dolore magniat, vullam euismod tincidunt ut laoreet dolore magna lam quat velestrud delisim nonulluptat. quat velestrud delisim nonulluptat. aliquam erat volutpat Riurerat. Dui blandigna faccumsandit nim zzrilis do- Riurerat. Dui blandigna faccumsandit nim zzrilis dolor- lortin ullaore etuerit dolutpat. Pat. Dui blam, veleniate tin ullaore etuerit dolutpat. Pat. Dui blam, veleniate magna feugue veliquis eliquis molorper irit, voluptat atie te min magna feugue veliquis eliquis molorper irit, voluptat atie te min ut volutate mincipit eugait adipsustrud dolore tie tate ut volutate mincipit eugait adipsustrud dolore tie tate feugiam verci tis nis ating eum dolorem voloreet, quatum eniat feugiam verci tis nis ating eum dolorem voloreet, quatum eniat wis atem nostio odoloborem alis aliquam quisi. wis atem nostio odoloborem alis aliquam quisi. 210mm 210mm Headline: Arial, 22/24 Charts and graphs have one An arced rectangle can Subhead: Arial, 18/19 square edge in the upper left be can be used to contain Body Copy: Arial, 10/19 corner with rounded corners photographic imagery. The Bullets: PMS 485C or on the remaining three edges. stroke of the box is 1 pt and C:0 M:95 Y:100 K:0 The stroke of the box is 1 pt is PMS 485C. and is PMS 485C. Any of the other Luminex colors from the approved color palette may be used as accent colors. 26
  29. 29. Brochure Spread With Pocket – Europe, Asia-Pacific (A4 Size) Brochure Spread with Pocket 15mm 31mm 3.5mm Headline will go here 15mm Subhead will go here Heading sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor will go here Subhead willerat volutpat.here ad minim veniam, quis nostrud exerci tation ullamcor- dolore magna aliquam go here wisi enim Headline will go Ut Thissuscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in Uptat. Duisissi. per is body text gnisim zzriliscilit dolumsandio odiamco nsendipit vulput loborem diamet at. hen- Subhead will go here Pat irilin vulputate velit esse molestie consequat, vel illum dolore euconsecte eros at prat. Ut iril eros et drerit dio consequipit la feui ero dionsequip et praestrud et alit, feugiat nulla facilisis at vero ut iriuscipit, quam vol- Lorem ipsum dolor sit amet, consectetuer ad it, sed diam nonummy nibh euismod tincidunt ut laoreet oreet, quam, iusto odio dignissim. inis nostrud dolore consectem ex euisci bla alit am vero con volesequa. accumsan et corperostis dolut num dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcor- per suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hen- drerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et Workflow title dignissim. here accumsan et iusto odio will go Workflow title will go here 297mm 178mm STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b STEP 1 STEP 2 STEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133bSTEP 3 STEP 4 ✓ miR-10a STEP 5 STEP 6 miR-10b ✓ miR-133a miR-133b 210mm 210mm Headline: Arial, 22/24 Workflow charts and other An arced pocket is inserted on Subhead: Arial, 18/19 illustrations are enclosed the last page of the brochure Body Copy: Arial, 10/19 in a rectangle that has one to hold any inserts. The pocket Bullets: PMS 485C or square edge in the upper uses the gray bead background C:0 M:95 Y:100 K:0 left corner with rounded at a 50% screen and has a corners on the remaining PMS 485C border. three edges. The stroke of the box is 1 pt and is PMS 485C. 27
  30. 30. Brochure Back – Europe, Asia-Pacific(A4 Size) Brochure Back Luminex logo same size and position as cover 15mm 15mm 297mm UNITED STATES United StateS CANADA Canada EUROPE eUrope Japan CHINA CHina JAPAN AUSTRALIA www.luminexcorp.com UNITED STATES CANADA EUROPE CHINA JAPAN AUSTRALIA Luminex Corporation Luminex Corporation Luminex Molecular Diagnostics Luminex Molecular Luminex B.V. Luminex B.V. Luminex Corporation Shanghai Trading Co. Luminex Ltd. Luminex TradingJapan Corporation, Ltd. Luminex (Shanghai) Co. Ltd. info@luminexcorp.com BSD Robotics, A Luminex Company Luminex Corporation Luminex Molecular Diagnostics Luminex B .V . Luminex Shanghai Trading Co . Luminex Japan Corporation, Ltd . BSD Robotics, A Luminex Company Austin, 12212 Technology Blvd. Texas 439 University Ave, Suite 900 Toronto, Ontario Krombraak 13 -15Netherlands Oosterhout,The 8th Floor Pacific Century Place, Shanghai, China Unit 6405, Building 6, No. 338 Galileo Rd Tokyo, Japan Brisbane, Queensland Austin, Texas Toronto, Ontario Oosterhout,The Netherlands Shanghai, China Tokyo, Japan Brisbane, Queensland 25.5mm Austin, Texas 78727 Tel: 512.219.8020 Toronto, ON M5G 1Y8 Tel: 416.593.4323 4906 CR Oosterhout Tel: +31.162.408333 1-11-1 Marunouchi, Chiyoda-ku, Tokyo Tel: +21.616.50809 Zhangjiang HI-Tech District of Pudong Tel: +81.3.5545.7440 Tel: +61.7.3273.0273 Tel: 512 .219 .8020 United States Tel: 416 .593 .4323 Canada P.O. +31 .162 .408333 Tel: Box 661 100-6208 Japan +21 .616 .50809 Tel: Tel: +81 .3 .5545 .7440 Shanghai China 201203 Tel: +61 .7 .3273 .0273 Fax: 512.219.5195 Fax: 416.593.1066 Fax: +31.162.408337 Fax: +21.616.50811 Fax: +81.3.5545.0451 Fax: +61.7.3273.0274 Tel: +1.512.219.8020 Fax: 512 .219 .5195 Tel: +1.416.593.4323 Fax: 416 .593 .1066 4900 +31 .162 .408337 Fax: AR Oosterhout Tel: +81 368.608.469 Fax:+21 .616 .50811 Tel: +86 Fax:+81 .3 .5545 .0451 10 58831180 (adm. Support) Fax:+61 .7 .3273 .0274 Fax: +1.512.219.5195 Fax: +1.416.593.1066 The Netherlands Fax: +81 368.608.201 Fax: +86 10 58831180 www.luminexcorp.com info@luminexcorp.com Tel: +31.162.408333 www .luminexcorp .com info@luminexcorp .com Fax: +31.162.408337 ©2010 Luminex Corporation, xMAP, FLEXMAP 3D, Luminex 100/200, MAGPIX, and FLEXMAP are trademarks of Luminexare trademarks of Luminex Corporation. © 2009 Luminex Corporation. xMAP, Luminex 200, MicroPlex, MagPlex, xTAG, SeroMAP MicroPlex, MagPlex and LumAvidin Corporation. XXXXXX-XXX-XX 070110-207-01 13mm 061909-211-01 Specifications and features subject to change without notice. Specifications and features subject to change without notice. The FLEXMAP 3D and Luminex 100/200 are class 1(I) laser products. Countries: Arial bold, 5/7 Addresses: Arial regular, 5/7 Legal: Arial regular, 5/7 210mm 28
  31. 31. Data Sheet Front – U .S .(Standard Letter Size) 1 .85’’ .75’’ .85’’ It is recommended that Sell Sheet cover imagery be photographic and have a warm, personable feel . It should be presented in 4-color process . 11” Swoosh: PMS 485 C or C:0 M:95 Y:100 K:0 Gray Bead Swoosh: xPONENT® 50% screen Logistic Curve Fitting Technical Notes .75’’ Headline: Arial, 22/24, 100% K 2 .3’’ .75’’ Subhead: Arial, 18/19, PMS 485C 8 .5’’ 29

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