Place Page Promotion

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How to promote the Google Place page for your local business to ensure you get into the visible rankings.

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Place Page Promotion

  1. 1. Optimising YourGoogle Place Page Citations, Verification & Reviews © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  2. 2. So You’ve Claimed your Page There is no point in ‘off-page’ optimisation if your ‘on- page’ optimisation is incomplete Use every aspect of your Page  Categories – with keywords  Images  Videos  Offers/Coupons Free ebook available:  http://onlinemarketingforbusiness.co.uk/places/ © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  3. 3. Not Ranking? Your Page is not showing up? Yes, Place pages are competitive – just like website SEO Different results according to search term, location, competition e.g… Time delay..depends on Google’s testing, indexing timetable etc… When it does show - nothing absolute – only relative © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  4. 4. What’s inside Google’shead.. ? Google’s objective – to deliver relevant information  Information must be correct  How can Google verify? Applies same principle to Place pages as it does to websites Uses peer review to establish that real human beings recognise and rate the site. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  5. 5. Citations Google relies on other people doing the work Q: What other people? A: Business Directories  Original source of information for Place pages If a local business directory lists your business then there’s a fair chance that:  you’re real and:  you’re in their area. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  6. 6. CitationsFirst priority for optimising your site: Get yourself listed in local business directories Minimum 10 – preferably more Keep adding whenever possible Those allowing hyperlink to your site are best Use all facilities – images, videos, hyperlinks. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  7. 7. So You’re Listed.. A listing is just more data to Google Google has no way of knowing whether it is real or not, machine generated or not How can Google check? Google uses some obsolescent equipment Human beings!  © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  8. 8. So You’re Listed.. A listing is just more data to Google Google has no way of knowing whether it is real or not, machine generated or not How can Google check? Google uses some obsolescent equipment Human beings!  © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  9. 9. Verification Google’s view – any machine can make a listing but: Have real people taken any notice?  Is the directory listing reviewed?  A human review on a citation = verification A human review gives Google a 3rd party verification of the listing. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  10. 10. Place Page Reviews Place pages allow reviews directly on the Page © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  11. 11. Reviewers can be verified Only Google account holders can review Google can check activity by the reviewer. Other visitors can check on the reviewer  All their reviews show up together – so no duplicates, spammy activity etc So a Review is even better to Google than a Citation verification © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  12. 12. Ask For Reviews Give your customers the link directly to your Place page – make it easy for them to comply with your request Be persuasive – getting it right makes a difference. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  13. 13. Reviews – getting it rightSequence2. Write the review3. Give it a Star rating – the rating is not active until something is written4. Publish – button not active until star rated. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  14. 14. Conclusion When your Page is complete  Ask customers for a Review on your Page  Get min 10 business directory listings  Directories with hyperlinks are best  Ask other customers to review your Directory listings = gives verification to Google  Make it easy - give a direct link to the directory listing you want them to add to. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  15. 15. The Battle Never Ends Remember:  The battle for rank supremacy never ends  Someone else wants your place!  Your place = leads, sales & profit  Keep adding Reviews, listings, ratings.  Constantly Strengthen and Fortify your position. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  16. 16. Google Place Pages If you found this useful then please ‘Like’ our Page www.facebook.com/OnlineMarketingForBusiness © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  17. 17. Google Place Pages Want someone to do it for you? For help with your Place page call Bruce on 01924 459244 © Bruce Bird www.OnlineMarketingForBusiness.co.uk

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