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Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
Place Page Promotion
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Place Page Promotion

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How to promote the Google Place page for your local business to ensure you get into the visible rankings.

How to promote the Google Place page for your local business to ensure you get into the visible rankings.

Published in: Technology, Business
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  • 1. Optimising YourGoogle Place Page Citations, Verification & Reviews © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 2. So You’ve Claimed your Page There is no point in ‘off-page’ optimisation if your ‘on- page’ optimisation is incomplete Use every aspect of your Page  Categories – with keywords  Images  Videos  Offers/Coupons Free ebook available:  http://onlinemarketingforbusiness.co.uk/places/ © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 3. Not Ranking? Your Page is not showing up? Yes, Place pages are competitive – just like website SEO Different results according to search term, location, competition e.g… Time delay..depends on Google’s testing, indexing timetable etc… When it does show - nothing absolute – only relative © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 4. What’s inside Google’shead.. ? Google’s objective – to deliver relevant information  Information must be correct  How can Google verify? Applies same principle to Place pages as it does to websites Uses peer review to establish that real human beings recognise and rate the site. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 5. Citations Google relies on other people doing the work Q: What other people? A: Business Directories  Original source of information for Place pages If a local business directory lists your business then there’s a fair chance that:  you’re real and:  you’re in their area. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 6. CitationsFirst priority for optimising your site: Get yourself listed in local business directories Minimum 10 – preferably more Keep adding whenever possible Those allowing hyperlink to your site are best Use all facilities – images, videos, hyperlinks. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 7. So You’re Listed.. A listing is just more data to Google Google has no way of knowing whether it is real or not, machine generated or not How can Google check? Google uses some obsolescent equipment Human beings!  © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 8. So You’re Listed.. A listing is just more data to Google Google has no way of knowing whether it is real or not, machine generated or not How can Google check? Google uses some obsolescent equipment Human beings!  © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 9. Verification Google’s view – any machine can make a listing but: Have real people taken any notice?  Is the directory listing reviewed?  A human review on a citation = verification A human review gives Google a 3rd party verification of the listing. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 10. Place Page Reviews Place pages allow reviews directly on the Page © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 11. Reviewers can be verified Only Google account holders can review Google can check activity by the reviewer. Other visitors can check on the reviewer  All their reviews show up together – so no duplicates, spammy activity etc So a Review is even better to Google than a Citation verification © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 12. Ask For Reviews Give your customers the link directly to your Place page – make it easy for them to comply with your request Be persuasive – getting it right makes a difference. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 13. Reviews – getting it rightSequence2. Write the review3. Give it a Star rating – the rating is not active until something is written4. Publish – button not active until star rated. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 14. Conclusion When your Page is complete  Ask customers for a Review on your Page  Get min 10 business directory listings  Directories with hyperlinks are best  Ask other customers to review your Directory listings = gives verification to Google  Make it easy - give a direct link to the directory listing you want them to add to. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 15. The Battle Never Ends Remember:  The battle for rank supremacy never ends  Someone else wants your place!  Your place = leads, sales & profit  Keep adding Reviews, listings, ratings.  Constantly Strengthen and Fortify your position. © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 16. Google Place Pages If you found this useful then please ‘Like’ our Page www.facebook.com/OnlineMarketingForBusiness © Bruce Bird www.OnlineMarketingForBusiness.co.uk
  • 17. Google Place Pages Want someone to do it for you? For help with your Place page call Bruce on 01924 459244 © Bruce Bird www.OnlineMarketingForBusiness.co.uk

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