1. Los Angeles Regional Export Council (LARExC)
An Introduction to the Los Angeles Regional
Export Council
Bronwen E. Madden
Executive Director
Los Angeles Regional Export Council
350 South Bixel Street
Los Angeles, CA 90017
Bronwen@LARExC.org
http://LARExC.org

2. “During the Great Recession, exporters’
revenues actually grew by 37%. Exports are
responsible for nearly half of U.S. GDP growth
from 2010 to 2011 and yet they only make up
13% of our GDP (less than China, EU, and
Canada).”
–Amy Liu, The Brookings Institution, World Trade Week 2012

3. The Metro Export Initiative
2009"
"
President Obama launches the National Export
Initiative (NEI) with an ambitious goal of doubling U.S.
exports within a five-year period.
2010
The Brookings Institution Metropolitan Policy Program
launches the Global Cities Initiative (GCI), a joint
project with JPMorgan Chase.
"
"
2010
Los Angeles selected as the first pilot MEI city. The
Los Angeles Regional Export Council (LARExC) works
with Brookings to develop their metro export plan.

4. Trade Statistics, 2012
•
Los Angeles Total Trade: $403.96 billion (4.31% increase from 2011)"
Exports: $121.35 billion + Imports: $282.62 billion = $161.27 deficit
Top LA Trade Partners
Top LA Exports
China (Ex: $27.10 B; Im: $132.15 B)
Civilian Aircraft, Parts ($5.42 B)
Japan (Ex: $16.07 B; Im: $31.96 B)
Diamonds ($3.8 B)
South Korea (Ex: $10.55 B; Im: $13.49 B)
Cotton ($3.28 B)
Motor Vehicles ($3.17 B)
Thailand (Ex: $3.31 B; Im: $7.42 B)
Medical Instruments ($2.48 B)
Germany (Ex: $2.31 B; Im: $8.02 B)
Cell Phones, Landlines, Parts ($2.43 B)
Australia (Ex: $8.51 B; Im: $1.50 B)
Computer Chips ($2.38 B)
Vietnam (Ex: $1.69 B; Im: $8.02 B)
Scrap Iron, Steep ($2.15 B)
Malaysia (Ex: $2.31 B; Im: $5.90 B)
"
Taiwan (Ex: $6.52 B; Im: $9.10 B)
Computers ($2.06 B)
Hong Kong (Ex: $6.95 B; Im: $9.83 M)
Motor Vehicle Parts ($1.86 B)
"
Source: WorldCity

5. Regional Export Challenges
•
Slow export growth
•
Fragmented & disconnected programs
•
Resource constraints
Real Export Growth of Top 100 Metros(1):
Los Angeles Lags Many in the Nation
Exports as Share of GDP in Top 100 Metros(2):
Los Angeles Leaves Room to Improve
New Orleans
Houston
Salt Lake City
Dallas
Houston
Chicago
New York City
Los Angeles
Los Angeles
New York
Rank #69
0%
10%
20%
30%
Rank #33
40%
0%
50%
(1) Brookings Metropolitan Policy Program, data for 2010 to 2011.
5%
10%
(2) Brookings Metro Export Initiative, data for 2010.
15%

6. One Sentence Overview
The Los Angeles Regional Export Council is a
non-profit, non-partisan, membership-based
organization serving the LA region to facilitate
exports and attract, retain, and expand
foreign direct investment to create jobs.

7. Elevator Pitch
•
The Los Angeles Regional Export Council is a Metro Export Initiative with a
strategic plan for regional export growth with the goal to create jobs.
•
The plan sets out four strategies to achieve this goal, with LARExC
overseeing the implementation of the business plan. The implementation is
structured around guidance from a regional public-private team of board
members, advisory board members, directors at large and strategic
partners.
•
The bottom line for the Metro Export Initiative is job growth. Increasing our
exports will retain and create quality jobs. When we grow jobs, we attract
investment, increase the tax base and enhance quality of life for the
residents of Los Angeles region."
"

8. Mission
To Create Jobs Through
Exports & FDI

9. Vision
To help businesses in Southern California
navigate the public and private resources
needed to export their products and
services and grow their business globally.

10. Objectives
•
Secure and increase quality jobs in the Los Angeles region
driven by export growth
•
Support the national goal of doubling U.S. exports over the
next five years
•
Foster a more globally-fluent, export-oriented business culture
in the Los Angeles region, particularly among SMEs
•
Attract, retain and expand foreign direct investment

11. Strategy
•
Establish LARExC, 2010
•
Target High Opportunity Market Segments
•
Market the Los Angeles Region to the World
•
Work collaboratively throughout the five-country region for FDI"
"

12. Organizational Chart

13. Board of Directors & Executive Director
Mr. Norman Arikawa"
Assistant Director, Trade
Development, Port of Los Angeles
Mr. Stephen Cheung"
Director, International Trade"
Office of LA Mayor Eric Garcetti
Dr. Richard Drobnick
Director, CIBER"
USC
Director, Trade Development"
Port of Los Angeles
Mr. Jim MacLellan"
Mr. Samson Mengistu"
Mr. Brian Peck"
Dr. Robert Spich"
Mr. Carlos J.
Valderrama"
Mr. Jeffery A."
Williamson"
Mrs. Bronwen E.
Madden"
Deputy Director, Int’l. Affairs &
Business Development, GO-Biz
Director, CIBER"
UCLA
Senior VP, Global Initiatives"
LA Area Chamber of Commerce
Statewide CITD Director & Project
Director, California STEP
Deputy Exec. Director, Admin."
Los Angeles World Airports
Executive Director"
LARExC

14. The LA Mayor Drives Success for the Region
• Mayor’s
executive team member serves on LARExC Board
• Assures
annual membership
• Lends
weight, stature to projects
• Increase
• Builds
exports
a cohesive network
• Showcases
• Drives
"
successes
a vibrant economic strategy

15. Target High Opportunity Market Segments
Core Industry Sectors
Regional Focus: Prioritize Pacific Rim & Latin America
82% of exports and 90% of export growth
are concentrated in 12 industries
15 Free Trade Agreement
(FTA) Countries with USA
Trans-Pacific Partnership (TPP)
Countries
Aerospace & parts
Australia
Australia
Apparel & fashion
Canada
Brunei Darussalam
Chemicals, including pharmaceuticals
Chile
Canada
Computers & electronics
Colombia
Chile
Energy & green-technology
Costa Rica
Japan
Education
Dominican Republic
Malaysia
El Salvador
Mexico
Machinery manufacturing
Guatemala
New Zealand
Medical & dental equipment
Honduras
Peru
Professional, scientific & tech services
Mexico
Singapore
Royalties from intellectual property
Panama
United States of America
Travel & tourism
Peru
Vietnam
Food processing
Nicaragua
Singapore
South Korea

16. Market the Los Angeles Region to the World
•
Export and FDI Initiatives
•
Business Programs
•
Trade Shows & Missions
•
•
•
In-bound
Out-bound
LARExC Member Benefits"
"

17. Export and FDI Initiatives
•
Community Resource Mapping
•
Access to Capital
•
Designed and Made in Los Angeles
•
International Business Matching
•
LA exporters to international markets & buyers
•
Foreign investors to local market intelligence

18. Export and FDI Initiatives – Short-Term Strategies
•
China-California Memorandum of Understanding
•
Mayor's visit to China, Japan and Korea, 2014
•
Mayor Garcetti request to Secretary of Commerce to host
Regional SelectUSA program in Los Angeles
•
Los Angeles - Mexico City International Cities Economic
Alliance

19. Business Programs
•
Technical Assistance
•
Signature Trade Events
•
International Marketing
Technical Assistance
Signature Trade Events
International Marketing
Asia/Pacific Business Outlook
California State Trade Export
Promotion (STEP)
CITD/CMTC/DEC/SBDC
Business Counseling
Discover Europe Business Forum
Export Champions – UCLA
Anderson and USC Marshall
Schools of Business
Export University Training
The Americas Business Forum
Export Leaders LA
Trade Connect Seminars
World Trade Week
LARExC Website
Case Management Services

20. Trade Shows & Missions
Activity
Industry
Location
Frequency
Upcoming Show Dates
Governor Trade Missions
Multi-Industry Sector
Rotational
One annually
TBD
Mayor Trade Missions
Multi-Industry Sector
Rotational
Two annually
TBD
International Licensing Show
Royalties from IP
Hong Kong, SAR
Annual
January 06-08, 2014
Hannover Messe Trade Fair
Industrial Tech & FDI
Hannover, Germany
Annual
March 7-11, 2014
SelectUSA Events"
Foreign Direct Investment
Pearl River Delta, China
Council of American States
Annual
April 14-18, 2014
April 23-25, 2014
China Medical Equip. Fair
Medical & dental equipment
Shenzhen, China
Bi-annual
April 17-20, 2014
Seoul Food & Hotel
Food Processing
Seoul, South Korea
Annual
May 3-16, 2014
Paris Airshow
Aerospace & Parts
Paris, France
Every two years
June 15, 2015
Farnborough Airshow
Aerospace & Parts
London, United Kingdom
Every two years
July 02, 2016
Hospitalar
Medical & dental equipment
Santiago, Chile
Annual
July 24-25, 2014
Greenbuild Brazil
Energy & green-technology
São Paulo, Brazil
Annual
August 4-7, 2014
HKTDC Food Expo
Food Processing
Annual
August 14-18, 2014
Nagoya Trade Show
Hong Kong, SAR
Nagoya, Japan
October 12 – 15, 2014
Canton Fair: Phase 3
Multi-Industry Sector
Guangzhou, China
Bi-annual
November, 2014
HKTDC Wine & Spirits Fair
Food Processing
Hong Kong, SAR
Annual
November 6-8, 2014
Medica
Medical & dental equipment
Düsseldorf, Germany
Annual
November 12-15, 2014
SelectUSA Events: http://selectusa.commerce.gov/upcoming-events
Council of American States: http://www.invest-in-usa.org

21. Publications
•
Los Angeles Regional Export
Plan by Brookings & LARExC
•
Metro Foreign Investment
Initiative by LARExC
•
State of California
International Trade and
Foreign Investments Strategy
by GO-Biz
•
Export Nation 2013 by
Brookings"
"
http://larexc.org/research/regional-trade-reports/

22. Thank You
Questions & Answers