Target accounts og pstg_3.31.10

Discussion: Focused Digital Seller Corporation

Criteria ,[object Object],Little to no digital revenue to date High digital spend within the competitive set Little to no print penetration in recent years Brands depend on digital agencies or separate digital decision maker

Target Categories: PSTG and OG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online Spending Across the Competitive Set (Eastern accounts only) MensHealth, Golf, HGTV, DoitYourself, DIYNet, ThisOldHouse, MotorTrend, PopularMechanics, Yahoo! Autos, Yahoo! Tech, ScientificAmerican, Engadget, Gizmodo, CNET, CNN, WIRED SOURCE: Stradegy January 2009 – January 2010

Digital Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands NOT appearing in the pages of PopSci Brands NOT appearing in the pages of either Outdoor Life or Field & Stream PIB 1/2008 – 2/2010

Digital Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands NOT appearing in the pages of PopSci Brands NOT appearing in the pages of either Outdoor Life or Field & Stream PIB 1/2008 – 2/2010

Digital Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands NOT appearing in the pages of PopSci Brands NOT appearing in the pages of either Outdoor Life or Field & Stream PIB 1/2008 – 2/2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands NOT appearing in the pages of PopSci Brands NOT appearing in the pages of either Outdoor Life or Field & Stream PIB 1/2008 – 2/2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Relationships Brands NOT appearing in the pages of PopSci Brands NOT appearing in the pages of either Outdoor Life or Field & Stream PIB 1/2008 – 2/2010

A Closer Look: Print Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Indicates OG Online Buy Indicates PSTG Online Buy

Pipeline Targets $3.8 million Merck AZ Sanofi BMS Pfizer Eli Lilly Pharma Charles Schwab Discover Target HSBC Wells Fargo Prudential Mastercard Visa Citigroup AMEX Bank of America Finance Wal-Mart Shell Dell BMW BP Canon Verizon All State Volkswagen Black and Decker Chevron Casio AT&T State Farm Hyundai Stanley Works IBM LG Sprint Liberty Mutual Toyota DIY Corporate CE Telco Auto After Market Auto

Target accounts og pstg_3.31.10

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Target accounts og pstg_3.31.10

Editor's Notes