From my presentation at General Motors Research Symposium on the

1. DO MORE
DIGITALLY
AUTO USER EXPERIENCE 2016+
Brian Regienczuk
brian@experiencerethink.com
linkedin.com/in/regienczuk
@exprethink
© 2012 Experience Rethink

2. For More Than 100 Years,
2 Mental Models For Autos
Have Dominated Our Psyche
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

3. 1. Utility
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
http://www.flickr.com/photos/springchick

4. 2. Performance
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
source: http://www.flickr.com/photos/jssiler/

5. But These Images Are From
Another Era…
What Will Be The Next Icon?
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

6. In The Last 20 Years,
We Have Cut The Cord…
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

7. So, Where Is The Next
Compelling Auto Experience?
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

8. Take People From Feeling
Trapped…
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

9. Back To A State Of
“Liberation”
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10. Entertainment
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11. Remote Office
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12. Family Command Center
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13. Social Command Center
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14. “Are There Simple
Transformations That Will
Liberate Drivers And
Passengers?”
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

15. ……………………..
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
all of these share a common theme… empowering connections

16. 1. Data storage is becoming
ubiquitous, but input &
output is key
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

17. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

18. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

19. 2. For drivers, talk trumps
text & touch
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

20. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
photo from frog design

21. 3. Connected devices
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

22. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
what if all of my devices became part of my automobile experience

23. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

24. 4. Every surface can be a
display or input
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

26. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
run perch2.flv

27. 5. Every surface can be more
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

28. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
if you can shop with your phone on a subway wall… imagine what we can do on the windshield or dashboard of a car

29. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
run philiips_window.wmv

30. 6. Relevant, contextual info
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

31. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink
photo from frog design

32. Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

33. Take People From Feeling
Trapped…
Back To Feeling Connected
With Friends, Family &
Relevant Data
Brian Regienczuk twitter.com/exprethink © 2012 Experience Rethink

34. CONNECTED
LIBERATION
MEANINGFUL AUTO EXPERIENCES
DRIVE CONNECTION FROM 2016+
Brian Regienczuk
brian@experiencerethink.com
linkedin.com/in/regienczuk
@exprethink