The document discusses plans by FatBeats Records Group to expand into vinyl record manufacturing with the acquisition of one of North America's largest vinyl pressing plants. This would allow them to keep up with growing demand for vinyl records as sales have increased over 17% annually in recent years. The new facility is planned to begin operations in fall 2013. The document also provides background on the resurgence of vinyl record sales in the US and globally in recent years, despite the continued growth of digital music formats.

1. FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
$10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5
RECORD BUSINESS EXPANSION PLAN
VINYL MASTERING & MANUFACTORING NEXUS5
FACILITY page 2
PROPRIETARY WHOLESALE NEXUS5
DISTRIBUTION CENTER page 5
GLOBAL MULIT NATIONAL RETAIL BOUTIQUE NEXUS5
STORE(S page 7
NEXUS5
MEDIA & MARKETING BROADCAST/INTERNET PRODUCTION page 11
NEXUS5
SYSTEMIC BACKOFFICE page 12
Fat Beats Dot COM Inc.
Fat Beats Records Inc.
FB Distribution Inc.
Joseph
Abajian
aka
DJ
Jab,
Owner/CEO
FBRG
Nexus5
Investment
Opportunity

2. 2
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Vinyl
album
sales
actually
managed
to
outpace
digital's
sales
growth,
increasing
by
17.7%
to
4.55
million
units.
However,
that
is
still
a
meager
1.44%
of
all
U.S.
album
sales
in
2012.
Billboard
Magazine
1
In
the
U.K,
the
trend
is
even
more
encouraging
for
vinyl,
as
2012
sales
rose
15.3
percent
from
2011
–
this,
at
a
time
when
CD
sales
declined
20
percent,
downloads
rose
15
percent,
and
overall
music
sales
declined
11.2
percent.
Only
389,000
new
units
were
sold
in
Great
Britain:
The
xx,
David
Bowie,
Jack
White,
Adele,
and
Tame
Impala
accounting
for
the
top
5.
Vinyl
Strikes
Back!
Worldwide.
According
to
2012
sales
figures,
vinyl
record
album
sales
in
the
United
States
jumped
17.7
percent
to
almost
4.55
million
units.
At
the
same
time,
CD
sales
continued
to
decline,
dropping
13.5
percent
from
2011
to
193.4
million
units.
Digital
downloads
continued
to
grow
at
a
very
healthy
rate
and
now
represent
37.2
percent
of
all
music
album
sales.
Moreover,
download
stores
finally
passed
large
discounters
such
as
Target
and
Walmart
with
sales
of
more
than
111.7
million
units.
2
The
bad
news
for
the
music
industry
is
that
overall
sales
declined
4.4
percent.
But
amidst
all
that
data,
the
resurgence
of
vinyl
looks
impressive;
especially
because
2012
represented
the
fifth
consecutive
year
of
double-­‐digit
sales
growth
for
a
format
left
to
die
under
the
metal
feet
of
the
Digital
Empire’s
AT-­‐AT.
Yet,
does
that
mean
that
the
renewed
interest
in
vinyl
and
turntables
is
a
rejection
of
MP3s
by
20-­‐
somethings,
or
is
this
just
another
annoying
hipster-­‐fueled
fad?
Having
dug
into
the
numbers
and
spoken
with
turntable
manufacturers,
we
think
it
is
probably
a
little
bit
of
both.
The
17.7
percent
jump
in
vinyl
record
sales
does
not
include
used
record
sales,
and
it
is
unclear
if
the
math
also
accounts
for
all
online
and
indie
label
offerings.
Vinyl
still
only
accounts
for
1.44
percent
of
new
U.S.
album
sales
overall,
and
the
top
selling
album,
Jack
White’s
“Blunderbuss,”
moved
a
paltry
34,000
units.
The
second
best
selling
LP?
The
Beatles
“Abbey
Road”.
Digital
Trends
Fatbeats
Nexus5
Manufacturing
FBRG
plans
vinyl
mastering
&
manufacturing
business
expansion
with
the
acquisition
and
operation,
of
one
of
North
America’s
largest
vinyl
record
pressing
plants.
The
new
24/7
operational
facility
attempts
to
keep
pace
with
growing
horizontal
and
vertical
market
buying
trends.
The
turnkey
UPS
Logistics
supported
LP
supplier,
proposed
to
go
online
fall
2013.
The
Vinyl-­‐to-­‐Mobility
File
Effect
The
tonal
quality
of
your
music
file
is
directly
relative
to
your
rate
of
movement.
If
one’s
rate
is
that
of
jogging
of
faster,
than
mp3
file
size
appropriates
a
myriad
of
mobile
digital
devices,
walking
pace
around
the
home
dictates
raw
files
found
in
CD’s,
sitting
to
listen
at
the
couples
pace
of
comfortable…
only
the
warmth
of
vinyl
keeps
pace.
Sit
still,
hookup
to
the
awesome
warmth
of
twelve
by
twelve
inch
wax!
“The
24/7
operational
turnkey
vinyl
LP
plant
is
proposed
to
go
online
fall
2013.”

3. 3
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
When
Jay-­‐Z
put
out
his
first
twelve
inch
record,
he
went
to
Fat
Beats;
when
Eminem
put
out
his
first
EP,
he
went
to
Fat
Beats.”
“Today’s
Jay-­‐Z’s
&
Eminem’s
still
come
to
Fat
Beats,
it
matters,”
owner/founder
Joe
Abajian,
aka
DJ
Jab.
1
Last
year,
2.8
million
vinyl
records
were
sold
in
the
United
States,
according
to
Nielsen
Soundscan,
and
sale
as
this
year
could
be
40%
higher.
But
Soundscan
uses
bar
codes
to
track
sales;
and,
“the
majority
of
the
stuff
we
press,
it
doesn’t
even
have
a
bar
code,”
according
to
Slusarz.
Add
that
to
the
fact
that
a
lot
of
vinyl
records
are
sold
at
independent
record
stores,
gigs
and
on
niche
web
sites
and
it’s
not
hard
to
see
that
the
vast
majority
of
vinyl
sales
goes
unreported.
If
Slusarz
15%
estimate
is
even
close
to
accurate,
vinyl
sales
could
top
20
million
this
year.
Under-­‐25s
are
behind
a
six-­‐year
surge
in
vinyl
sales,
in
UK!
US?
A
total
of
389,000
LPs
were
sold
in
2012
-­‐
an
increase
of
15.3%
compared
with
2011.
BBC
Radio
One
2
Research
by
ICM
suggests
18
to
24-­‐year-­‐olds
are
buying
more
vinyl
records
than
any
other
age
group
under
50.
BBC
Radio
One
2012
has
turned
out
to
be
the
British
music
industry's
best
year
ever
for
the
sale
of
singles,
but
album
sales
are
still
falling.
If
current
trends
continue,
they
will
fall
to
100
million
this
year,
which
will
mean
a
drop
for
more
than
a
third
in
the
last
10
years.
BBC
4
Radio
“New York City is the largest
market in the world for vinyl
pressing according to all the
plants, the most requests to
press vinyl in the world
comes out of NYC.” Fatbeats
is New York born and bred.”
Steve Sheldon, Rainbo Manufacturing, Inc.
FBRG’s
proposed
Long
Island-­‐based
record
manufacturing
and
mastering
plant
answers
the
growing
market
trend
demand
with
11
high-­‐
resolution
SMT
and
Hamilton
vinyl
record
pressers
capable
of
3.7
million
units
per
year.
Own,
"Not
Just
The
Rights!"
Joe
Abajian,
aka
DJ
Jab
explains
the
awesome
world
of
wax.
Copy/Paste link if click-through fails
http://www.inthemo.com/spots/ny/brooklyn/fat-beats-distribution-
incorpo?v=1
“U.S.
Vinyl
Record
Sales
May
be
6X
Higher
Than
Soundscan
Reports”
By DAVID GIFFELS
Published: by The New York Times October 21, 2011
Fatbeats
Nexus5
Manufacturing
cont.

4. 4
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Proposed
Farmingdale,
New
York
FBRG
Vinyl
Mastering
&
Manufacturing
Facility
Future
3.7
million
unit
per
year
FBRG
Nexus5
Manufacturing
Plant,
Process,
Services
&
Clients

5. 5
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
FBRG’s
future
“Vinyl
World
Distribution
Vision”
starts
at
the
heart,
our
heart.
We
facilitate
the
creation
of
legacy
musical
estate
property,
which
loved
one’s
pass
on
its
value
to
the
hearts
of
loved
ones,
worldwide;
at
the
planned
market
share
of
$20
million
dollars
gross
per
year.
FBRG’s
Nexus5
productivity
business
model
philosophies
increases
current
gross
output
levels
to
the
power
of
ten
times
the
benchmark.
Fat
Beats
Records
Group
(FBRG)
is
a
NY
based
music
distribution
corporation,
certified
$2
million
dollar
per
year
grossing
1st
generation
evergreen
self-­‐sustaining
distribution
music
media
merchandise
nexus
with
19
years
combination
of
proven
management
teams,
positive
earnings,
and
competitive
advantages
in
services;
for
6-­‐years
with
growth
and
counting.
Why?
Four
hundred
(400)
plus
FBRG
trend
buying
loyal
vanguard
one-­‐stops,
vendors,
retailers,
and
Internet
consumers
continue
to
experience
growth,
such
as:
E1
Entertainment
Secret
Stash
Stones
Throw
Plug
Research
Mello
Music
Group
Wax
Poetics
Fools
Gold
SoulSpasm
Now
Again
Duck
Down
Redefinition
Nature
Sounds
Madlib
Invasion
Rhymesayers
These
businesses
continue
to
spread
the
FBRG
brand
legacy
worldwide
in
the
form
of
merchandise
commodities,
propelled
by
Hip
Hop
Urban
Alternative
culture.
In
fact,
in
2008,
it's
reported
that
1.88
million
vinyl
albums
were
purchased,
which
is
the
highest
number
since
Nielsen
SoundScan
began
tracking
LP
sales
in
1991.
Additionally,
vinyl
sales
rose
14%
between
2006
and
2007,
from
858,000
to
990,000.
And
the
sales
figures
for
2009
will
surpass
the
number
for
2008
with
ease.
In
comparison,
CD
sales
have
nosedived
over
the
past
three
years,
from
553.4
million
in
2006
to
360.6
million
in
2008.
MP3
sales
grew
from
32.6
million
to
65.8
million
during
the
same
time
period,
according
to
SoundScan.
According
to
2012
sales
figures,
vinyl
record
album
sales
in
the
United
States
jumped
17.7
percent
to
almost
4.55
million
units.
FBRG,
is
the
only
real
distribution
option
for
labels
seeking
to
connect
to
the
taste
making
consumer,
whether
that
consumer
be
looking
for
Soul,
Funk,
Indie
Rock,
Metal,
Jazz,
Hip
Hop
or
any
other
vinyl
friendly
genre.
More
people
purchased
vinyl
records
in
2012
than
they
have
in
almost
20
years,
according
to
The
Nielsen
Company
&
Billboard’s
2012
Music
Industry
Report.
Copy/Paste, link if click-through fails:
http://www.businesswire.com/news/home/20130104005149/en/Nielsen-Company-Billboard%E2%80%99s-
2012-Music-Industry-Report
For
the
fifth
consecutive
year,
more
vinyl
albums
were
purchased
than
any
other
year
in
the
history
of
Nielsen
SoundScan.
• In
2012,
vinyl
album
sales
reached
4.6
million
in
sales,
breaking
the
previous
record
of
3.9
million
LP
album
sales
in
2011.
• 67%
of
all
vinyl
albums
were
purchased
at
an
independent
music
store
during
2012.
Vinyl
album
sales
in
2012
were
up
19%
compared
to
2011
and
accounted
for
1.4%
of
all
album
sales
and
2.3%
of
all
physical
album
sales.
Fatbeats
Nexus5
Distribution
Right
now,
Fatbeats
Distributions
is
fulfilling
the
demands
of
20-­‐Teen
driven
vinyl
market,
creating
formidable
trend
growth-­‐based
reality;
grossing
$2
million
dollars
per
year,
for
5-­‐consecutive
years
and
counting.

6. 6
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
There
is
also
a
lot
of
vinyl
support
in
such
musical
genres
as
hip-­‐hop,
punk,
and
heavy
metal.
"Indie"
music
is
now
being
pressed
into
colored
vinyl,
limited
edition
releases,
and
picture
discs.
These
are
the
future
collectibles
and
sometimes
sell
for
higher-­‐than-­‐average
prices.
The
online
community
has
responded
as
well
with
literally
thousands
of
web
sites
dedicated
to
the
vinyl
format.
Many
music
artists
are
making
sure
that
they
give
their
fans
a
choice
of
music
formats,
with
vinyl
appearing
to
be
taking
the
lead.
Then
there
is
the
actual
physical
aspect
of
going
out
to
your
local
record
store
and
buying
a
record.
Browsing
through
bins
of
used
vinyl,
anticipating
the
new
releases
and
rushing
to
the
store
to
get
that
new
record
from
your
favorite
band
is
exciting
and
pleasurable.
The
downloading
generation
has
discovered
the
tangible
benefits
of
vinyl
and
records
sales
are
soaring
across
the
country.
Yes
independent
record
stores
have
been
closing
at
an
alarming
rate,
but
the
shops
that
do
stay
open
are
flourishing.
Paul
Russe,
the
manager
of
Off
The
Record,
an
independent
record
store
in
San
Diego,
is
encouraged
by
the
future
of
the
independent
record
store.
Buying
and
selling
records
is
big
business.
Besides
the
garage
sales,
flea
markets
and
yard
sales,
online
auction
sites
such
as
eBay
sell
millions
of
records.
It
is
reported
that
eBay
users
buy
and
sell
six
vinyl
records
each
minute
(or
an
average
of
one
every
ten
seconds)
totaling
more
than
three
million
records
each
year.
Some
records
still
maintain
their
value
decades
after
their
initial
release
and
have
sold
for
thousands
of
dollars.
It's
been
reported
that
the
album
that
is
bought
and
sold
the
most
in
the
vinyl
format
is
the
Beatles'
"White
Album."
Other
acts
such
as
Elvis
Presley,
the
Rolling
Stones,
Pink
Floyd,
Bob
Dylan,
Madonna,
Led
Zeppelin,
among
many
others,
are
highly
sought
after
and
still
command
top
dollar
for
specific
releases.
Soul
and
jazz
music,
along
with
classic
rock,
are
always
in
demand.
Additionally,
online
giant
Amazon
is
committed
to
expanding
their
'vinyl
section'
offerings
to
include
thousands
of
music
artists.
Major
electronics
chain
Best
Buy
has
also
begun
selling
vinyl
records,
making
this
decision
after
conducting
a
test
in
100
of
their
stores
and
discovering
that
vinyl
records
were
more
popular
than
they
anticipated.
"I
think
there
will
always
be
record
stores,"
Russe
stated.
"Otherwise,
it's
like
saying
there
won't
be
any
bookstores
because
everything
in
print
will
be
a
digital
download.
Digital
is
just
a
convenience.
And
anyone
who
loves
music
will
always
gravitate
toward
record
stores."
"I've
always
marveled
at
every
new
generation
of
15-­‐year-­‐old
boys
who
go
to
the
Doors
vinyl
section
and
say,
'Wow,
an
original
Doors
LP!'
related
Marc
Weinstein,
founder
of
Amoeba
Music,
the
three-­‐store
chain
whose
Hollywood
branch
is
among
the
largest
independent
retail
record
stores
in
the
U.S.
"Major
labels
should
have
capitalized
on
this
years
ago."
Will
vinyl
records
regain
their
dominant
position
in
the
music
industry
that
they
once
held?
One
can
only
guess,
but
with
CD
sales
continuing
to
plummet
and
more
and
more
music
lovers
discovering
the
value
of
vinyl,
this
historic
audio
medium
will
not
fade
away
anytime
soon.
Jay-­‐Z
remembers
Fatbeats
in
autobiography.
"By
the
end
of
2012,
over
50%
of
our
business
was
in
new
vinyl,
which
amounts
to
millions
of
dollars
a
year,"
said
Joseph
Abajian,
founder
of
the
New
York-­‐based
online
music
retailer
Fatbeats.com.
“And
there
seems
to
be
no
end
in
sight.”
Why?
Proposed
Farmingdale,
New
York
FBRG
Nexus10
Distribution
Center
Future
$20
million
gross
per
year

7. 7
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Fatbeats
Nexus5
Retail
Store(s
FBRG
plans
high
tech-­‐influenced
vinyl
retail
boutique
experience
reminiscent
of
the
original
Fatbeats
DJ/Artist
Nirvana.
Star
Trek,
Into
The
Darkness
director
J.J
Abrams,
and
futuristic
Oblivion
starring
Tom
Cruise
&
Morgan
Freeman
both
feature
character
developing
scenes
using
a
vinyl
record
player.
Film
producers
and
major
studio
are
keen
trend
observers
as
both
features
were
designed
to
captivate
20-­‐Teen
male
tastemakers.
“The
tactile,
viscerally
interactive,
technologically
managed
boutique
vinyl
record
store
reminisce
the
original
Fatbeats
DJ/Artist
experience.
”
Overall
music
sales:
1.65
billion
unit
transactions
in
2012.
For
the
fifth
consecutive
year
more
vinyl
albums
were
purchased
than
any
other
year,
sales
reached
4.6
million
units.
67%
purchased
at
an
independent
store.
The
Nielsen
Company
&
Billboard’s
2012
Music
Industry
Report
1
If
you
care
at
all
about
music
and
art?
If
you
want
to
know
what
is
happening
culturally?
RUN,
don't
walk
to
your
local,
real
RECORD
STORE
and
absorb
the
heart
and
soul
and
the
vibe
of
a
community.
The
music
scene
of
any
town
will
revolve
around
the
RECORD
STORE
as
the
center
of
the
universe.
Vinyl
Look
As
Good
As
It
Sounds!
The
Fatbeats
Store
established,
is
the
destination
for
record
collectors,
and
tastemakers
alike,
which
are
key
components
to
this
retail
venture.
LES,
NY
(Lower
East
Side,
Manhattan)
is
a
place
that
gets
a
lot
of
foot
traffic
in
our
prime
customer
demo,
which
is
ideally
located
to
other
specialty
shops
and
cafes.
FBNY
(Fatbeats,
New
York)
was
known
for
stars
of
all
walks
stopping
in
and
looking
around.
Alternatively,
we
also
offer
records
on
the
Internet
through
our
own
website,
http://www.fatbeats.com.
2
The
Fatbeats
Store
established,
exhibits
and
creates
trends,
it
is
the
alpha
&
omega
of
cool;
the
first
&
last
stop
for
alternative
urban,
hip
hop
music,
merchandise,
and
a
whole
lot
more.
The
business
math
is
easy,
just
take
the
product,
the
turns,
the
GPM,
the
units
on
hand
and
extend
it
out
for
a
years
worth
of
sales.
If
the
number
meets
or
exceeds
your
business
plan
volume
or
sales
figures,
you
will
live
to
see
another
year
of
retailing.
Nexux
10
The
Fatbeats
Store
established,
features
walls
&
ceilings
are
covered
with
interactive
video
panel
gallery,
mimicking
the
nostalgic
look
of
the
walls
and
ceiling
of
the
original
store;
a
visual
history
of
Hip
Hop
and
its
foundation
on
display
and
for
sale.
Chill-­‐out
listening
refreshment
zones
create
bonding
opportunities
with
little-­‐known
FatBeats
artists
encouraging
sales,
fan-­‐base
social
media
sharing
and
live
performance
entertainment
A
Brief
Fatbeats
Store
History
Copy/Paste link if click-through fails
http://www.youtube.com/watch?v=pm3
0LXs2DNc

8. 8
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Fatbeats
Nexus5
Retail
Store(s
cont.
The
“FatBeats
Nation”
attitude
creates
an
“Urban
Alternative/Hip
Hop
Embassy”
that
establishes
additional
national
presence
in
Beverly
Hills,
Las
Vegas,
with
international
retails
spaces
in
proposed
key
foreign
markets,
such
as
Tokyo,
Macau,
Poland
and
Hong
Kong.
These
retro-­‐
tech
store
environment
design
theme
and
setting,
welcoming
and
transporting
the
customer
“Back,
To
The
Future.”
FB
Market
in
2012:
N.
America
56%
Europe
30%
Japan
10%
All
other
territories
4%
Vinyl
album
sales
actually
managed
to
outpace
digital's
sales
growth,
increasing
by
17.7%
to
4.55
million
units.
However,
that
is
still
a
meager
1.44%
of
all
U.S.
album
sales
in
2012.
67%
of
that
sale,
independent
record
stores.
Billboard
Magazine
THEN
NOW
RetroTech
Retail
Store
Design!

9. 9
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
What
has
now
occurred
is
the
realization
(by
the
media
and
the
public)
that
"Digital
Content"
has
peaked
and
a
significant
portion
of
the
consumer
base
(domestically
and
internationally)
requires
the
product
and
related
aspects
of
"FatBeats"
original
structure
(21st
Century
Style)
to
be
available
for
their
consumption.
Fatbeats
Nexus5
‘RetroTech’
Retail
Store
Design

10. 10
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Domestically
and
internationally
market
trend
record
purchasing
data
requires
the
products
and
related
aspects
of
"FatBeats"
original
structure
(21st
Century
Style)
to
return
to
the
marketplace
and
be
available
for
their
consumption.
Fatbeats
Nexus5
‘RetroTech’
Retail
Store
Design
Enjoy
a
nice
pie
piece
and
beverage;
served
at
‘Groove
Café’
next
to
the
‘News
Stand’
for
FB
distributed,
as
well
as
other
publications!
Proposed
LES
[Lower
East
Side]
Manhattan,
New
York
FBRG
Nexus10
Retail
Store(s
Future
$5
million
gross
per
year

11. 11
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
FatBeats
Records
Group's
Worldwide
Media
Television
fosters
an
artist
friendly
environment
that
promotes
the
active
participation
of
the
company
with
the
entertainers
in
all
areas
of
critical
interest
in
his/her
project
including
development,
production
and
marketing
while
experiencing
growth
as
a
successful
and
profitable
urban
alternative
Hip
Hop
music
conglomerate.
Our
music
division’s
intent
is
to
partner
with
multitalented
artists,
thus
enabling
FatBeats
Records
Group's
Worldwide
Media
Television
to
expand
its
profit
prospects
from
a
multiple
of
various
revenue
streams
including
product
lines,
publishing,
production,
sales
and
marketing.
FatBeats
Records
Group's
Worldwide
Media
Television
aggressively
enters
and
serves
the
NY/LA
World
multiethnic
and
multicultural
(Urban)
music
market
with
broad
based,
and
multi-­‐faceted
strategy
as
a
provider
of
low
cost
state
of
the
art
quality
music
artist
and
repertoire
program
materials
with
a
wide
and
deep
cultural
reach.
Its
first
value
proposition
to
advertiser/endorsers
is
low
cost
tie-­‐ins
with
supplementary
advisory
services,
such
as:
• Strategic
and
business
consulting,
market
research
and
analysis,
and
customer
segmentation.
• Value
proposition
to
advertiser/endorsers
of
low
cost
social
media
ads
placement
with
a
wide
reach
and
high
frequency
to
loyal
listeners/viewers
(developed
with
high
quality
and
focused
program(s)
materials
in
their
customer
segments.
Reality
Television
Marketing
• First
show
of
its
kind
to
show
the
behind
the
scenes
workings
of
the
Record
Industry
• Show
can
be
monetized
by
bringing
finished
product
to
network
TV
• Social
Media
can
be
integrated
to
increase
awareness
of
the
show
and
interact
with
"fans.”
• Americans
spend
1/3
of
their
free
time
watching
television
and
of
that
67%
are
reality
shows
• Self
producing
reality
shows
puts
FatBeats
in
front
of
a
larger
audience
creating
a
"free
advertising"
and
revenue
generation
platform,
as
it
costs
o Much
less
to
produce
a
reality
show
than
a
scripted
show
• Reality
TV
episodes
have
increased
to
57%
of
all
television
shows
that
can
be
found
on
your
screens
• Embassy
of
Hip
Hop"
stores
can
"sneak
peek"
the
experience
on
the
reality
show
(More
Free
Advertising)
Artist
Video
Performance
Capture
FatBeats
Generates
Media
Content
Production
Capacity:
• Feature
tour:
retail,
and
press
packages
• Securing
Artist,
Catalogs
and
Projects
• Major
label
re-­‐issues
classics
partnerships
&
specialty
items
• Expanding
Internet
web
community
Fatbeats
Nexus5
Media
&
Marketing
FB’s
first
value
proposition
to
advertiser/endorsers
is
low
cost
tie-­‐ins
with
supplementary
advisory
services
built-­‐ins,
such
as:
Strategic
and
business
consulting,
market
research
and
analysis,
and
customer
segmentation.
The
“FatBeats
Nation
is
an
“Urban
Alternative/Hip
Hop”
buying
trend
movement
under
one
groove.
“Back,
To
The
Future.”
FB
Marketplaces
in
2012:
N.
America
56%
Europe
30%
Japan
10%
All
other
territories
4%

12. 12
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
“Old
Jock,”
meet
“New
Jack.”
FBRG’s
‘Nexus5
Systemic’
utilizes
Sage
accounting,
UPS
Logistics,
and
‘the
hungry’
creative
agency
services,
Vocus
public
relations,
on
an
Apple-­‐
based
platform
to
take
a
vinyl
bite
out
of
the
‘Big
Apple
Worldwide.
‘
Nexsus5
Systemic
Back
Office
The
right
relationships
make
all
the
difference
in
the
world.
FBRG’s
integration
of
cloud-­‐based
technologies
in
nexus
with
the
emerging
global
demand
vinyl
markets
creates
formidable
pairings.
Sage
50
Complete
Accounting
2014
(formerly
Peachtree
Complete
Accounting)
delivers
the
efficiency
you
require
whether
you're
after
rapid
expansion,
steady
growth,
or
maintaining
stability.
Easily
manage
customers
and
sales,
automate
purchasing
and
shipping,
track
jobs,
and
more!
• Save
cash
and
reduce
costs
using
"what
if"
scenarios
and
your
real-­‐time
financial
info
Become
more
productive
with
automated
purchasing
and
shipping
features
• Control
job
revenue
and
expenses
at
the
phase
and
cost
code
level
• Work
more
efficiently
with
customer,
vendor,
and
inventory
management
centers
•
Get
screen-­‐level
security
and
multi-­‐user
options
2
UPS
Logistics
can
help
your
business
run
smoothly,
like
a
well-­‐oiled
machine.
UPS
know
how
important
it
is
to
keep
our
operating
costs
down,
but
still
maintain
the
options
important
to
customers
in
the
industrial
manufacturing
industry.
FBRG
will
tap
into
their
logistical
expertise
and
solutions
to
reduce
order
fulfillment
time,
provide
proactive
customer
service,
and
accommodate
varied
transportation
needs.
‘the
hungry’
Website
&
Social
Creation
Website
Design
• Gather
”Fatbeats”
assets
• Create
custom
look
and
feel
• Create
engaging
navigation
structure
• Define
hosting
• Create
user
engagement
strategy
• Concept
game
mechanics
• Create
CTR
focused
integrated
ad
zones
• Create
backend
system
interface
• SEO
page
coding
Front
End
Programming
• Social
Profile
CMS
Interface
• Page
Coding
(CSS
/
JAVA
/
SEO)
Navigation
&
Backend
System
Interface

13. 13
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
1
‘the
hungry’
Website
&
Social
Creation
continued
Online
Marketing
Media
and
Blogger
Relations
• Identify
blogs
&
web
properties
(key
announcements
&promotions)
• Layer
digital
campaigns
• Execute
digital
media
outreach
Audience
Aggregation
• Identify
relevant
constituencies
•
Research
online
behavior
•
Develop
targeted
messaging
•
Conduct
outreach
via
social
media
Online
Press
• Generate
press
from
Red
Carpets
• Utilize
access
for
‘exclusive’
footage
• Break
new
stories
w/
images
&
video
• Watermark
content
with
talent
logo
• Share
content
w/
relevant
blogs
to
post
• Press
release
optimization
• Seek
out
mentions
&
plugs
to
promote
Social
Media
Manage
&
Curate
Communities
• Create
messaging
schedule
• Timely
posting
of
relevant
content
• Search
&
social
media
monitoring
•
Maintain
incoming
and
outgoing
messages,
requests,
comments,
bulletins
•
Gather
current
press
for
site
page
2
Content
Planning
&
Engagement
• Add
“general”
and
“targeted”
friends
• Plan
programming
schedule
• Identify
and
create
appropriate
content
• Video
content,
messaging,
photos
• Build
relationships
with
content
creators
• Execute
digital
promotions,
contests
and
campaigns
based
on
marketing
priorities
• Recommend
earned
and
paid
tactics
to
increase
fan
Traffic
Management
• Banner
Creative
&
Production
• Define
verticals
in
publisher
network
• Test
banners
in
RTB
exchange
• Manage
PPC
Network
Ad
Buys
• Direct
optimization
of
ad
conversion
• Drive
targeted
traffic
to
website
Vocus:
The
Do-­‐Everything
Marketing
and
PR
Software
Vocus
helps
with
everything
on
your
task
list,
from
reaching
journalists,
bloggers
and
customers
to
identifying
and
monitoring
social
media
influencers.
It's
everything
you
need
to
earn
more
reach
and
influence;
here's
what
Vocus
can
do
for
you:
• Media
Database:
1.4m
record
media
database,
updated
1.7m
times
in
the
last
year
• News
Distribution:
Send
your
news
directly
to
the
people
who
need
to
read
it,
fast
• News
Monitoring:
See
the
entire
conversation,
manage
your
reputation
and
stay
ahead
of
industry
trends
• Social
Media
Monitoring:
Track
social
conversations
and
engage
influencers
• Analytics:
Immediate
insight
into
the
effectiveness
of
your
campaigns,
industry
trends
and
traction
of
your
competitors
Apple:
Business
Networked
Platforms
&
Applications
Cloud-­‐based
Administrative
&
Manufacturing
Infrastructure
Fatbeats
Nexus5
Systemic

14. 14
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
Fatbeats
Nexus5
Systemic
Fatbeats:
• Establishes
customer-­‐focused
employee/consumer
internet,
first
• Connect
‘Music
Peoples
to
Music
Pleasures’
• Embraces
employee-­‐centered
systemic
‘Software
&
Services’
• Practices
‘Mobility
Enhanced
RetroTech’
employment
philosophy
• Is
a
‘Company
of
Believers’,
and
actioners…
of
Christ-­‐
centered
systemic
business
principals
&
practices,
forming
a
world
nexus
for
all
to
wash,
rinse
and
repeat
FBRG
seeks
$10.1
million
dollars
in
preferred
stock
equity
and/or
debt
investment
stimulus
for
new
facilities,
for
mastering/manufacturing;
and
distribution
expansion,
media
production
&
marketing
hub;
and
retail
location
opening(s)
to
conservatively
increase
from
a
2%
market
share
to
achieve
a
20%
gross
portfolio
market
share.

15. 15
FatBeats
Records
Group
[FBRG]
Back,
To
The
Future
The
studio
executives
of
Oblivion,
Star
Trek
knows
about
20-­‐Teens
and
the
trillion-­‐dollar
consumer
generational
future
market.
Act
now!
$10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS
5
RECORD BUSINESS EXPANSION PLAN
• FBRG
will
acquire
fully
operational
VINYL
MASTERING
&
MANUFACTORING
NEXUS
FACILITY
with
key
accounts,
and
maintenance
for
operation
restarts
in
Fall
2012.
• FBRG
will
expand
its
PROPRIETARY
WHOLESALE
NEXUS
5
DISTRIBUTION
CENTER
sales
and
support
force
to
support
the
expansion
of
retailer/wholesaler
vinyl
and
associated
merchandise
network.
• FBRG
will
reestablish
and
pioneer
its
GLOBAL
MULIT
NATIONAL
RETAIL
BOUTIQUE
NEXUS
5
STORE(S;
starting
with
the
flagship
boutique
store
in
the
Lower
East
Side
of
Manhattan,
New
York,
and
beyond.
• FBRG
will
aggressively
focus
its
NEXUS
5
MEDIA
&
MARKETING
BROADCAST/INTERNET
PRODUCTIONS
on
creating
awareness
of
the
Fat
Beats
worldwide
brand
as
it
relates
to
all
things
musical,
and
pleasurable.
Cable
and
broadcast
Reality
Show
programming,
as
well
as
Internet
Vlogging
and
general
public
relations
shall
all
vividly
energize
the
bottom-­‐line.
• FBRG
will
use
its
NEXUS
5
SYSTEMIC
BACKOFFICE
to
track,
adjust
planned
goals,
and
hit
the
mark
that
is
our
high
calling,
which
is
to
meet
and
exceed
expectations
of
customers
and
investors.
A
$10.1
million
dollar
investment,
positions
FBRG
for
a
25%
U.S//UK
conservative
market
capture
In
fact
4
million
U.S.
units
equates
to
$40
million
at
a
conservatively
averaged
$10
per
unit
vinyl
LP.
FBRG
currently
operates
at
approximately
.5
percent
of
the
overall
U.S.
vinyl
LP
market,
grossing
$2
million
dollars
annually
per
year
for
5-­‐years
(CPA
accounted).
The
infusion
of
$10
million
dollars
into
FBRG
will
reaction
a
gross
profit
ramp
up
to
a
self-­‐sustainable
$20
million
dollar
per
year,
gross
benchmark,
only
to
increase,
potentially
exponentially,
as
Nexux
5
administrative,
manufacturing
and
marketing
systems
stabilize.
This
scenario
does
not
include
U.K.
and
Asian
market
revenues.
FBRG
will
create
sustainable
employment
in
retail,
service
and
importantly
manufacturing
at
our
state-­‐of-­‐the-­‐art
vinyl
manufacturing
plant
based
in
Long
Island,
New
York.
We
are
the
Fat
Beat
Records
Group;
invest
with
us
’Back
To
The
Future.’

16.
FatBeats
Records
Group
[FBRG]
“FBRG asks…when was the last time anyone ever walked into your living room,
pointed to your iPhone and begged you to play it?” Invest, “Back to the future,” with us.
$10.1 MILLION DOLLAR RECORD BUSINESS EXPANSION PLAN
• FBRG will acquire fully operational VINYL MASTERING & MANUFACTURING FACILITY with key accounts, and
maintenance for operation restarts in Fall 2012.
• FBRG will expand its PROPRIETARY WHOLESALE DISTRIBUTION CENTER sales and support force to support the
expansion of retailer/wholesaler vinyl and associated merchandise network of 400 to 1200.
• FBRG will reestablish and pioneer its GLOBAL MULIT NATIONAL RETAIL BOUTIQUE STORE(S; starting with the flagship
boutique store in the Lower East Side of Manhattan, New York, and beyond.
• FBRG will aggressively focus its MEDIA & MARKETING BROADCAST/INTERNET PRODUCTIONS on creating awareness
of the Fat Beats worldwide brand as it relates to all things musical, and pleasurable. Cable and broadcast Reality Show
programming, as well as Internet Vlogging and general public relations shall all vividly energize the bottom-line.
• FBRG will use its SYSTEMIC BACKOFFICE to track, adjust planned goals, and hit the mark that is our high calling, which is
to meet and exceed expectations of customers and investors.
FBRG
Nexus5
Investment
Opportunity
FBRG
[Fat
Beat
Record
Group]