Your SlideShare is downloading. ×
 FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  $10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5REC...
  2	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  Vinyl	  album	  sales	  actually	  managed	 ...
  3	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  When	  Jay-­‐Z	  put	  out	  his	  first	  t...
  4	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  Proposed	  Farmingdale,	  New	  York	  FBRG	...
  5	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  FBRG’s	  future	  “Vinyl	  World	  Distribut...
  6	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  There	  is	  also	  a	  lot	  of	  vinyl	  s...
  7	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  Fatbeats	  Nexus5	  Retail	  Store(s	  FBRG	...
  8	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  Fatbeats	  Nexus5	  Retail	  Store(s	  cont....
  9	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  What	  has	  now	  occurred	  is	  the	  rea...
  10	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  Domestically	  and	  internationally	  mark...
  11	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  FatBeats	   Records	   Groups	   Worldwide	...
  12	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  “Old	  Jock,”	  meet	  “New	  Jack.”	  FBRG...
  13	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  	  1	  	  	  	  	  ‘the	  hungry’	  Website...
  14	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  	  	  	  	  Fatbeats	  Nexus5	  Systemic	  ...
  15	  FatBeats	  Records	  Group	  [FBRG]	  Back,	  To	  The	  Future	  	  	  The	  studio	  executives	  of	  Oblivion,	...
 	  FatBeats	  Records	  Group	  [FBRG]	  	  	  	  “FBRG asks…when was the last time anyone ever walked into your living r...
Upcoming SlideShare
Loading in...5
×

Fat Beats Record Group: Executive Overview

543

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
543
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Fat Beats Record Group: Executive Overview"

  1. 1.  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      $10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5RECORD BUSINESS EXPANSION PLANVINYL MASTERING & MANUFACTORING NEXUS5FACILITY page 2PROPRIETARY WHOLESALE NEXUS5DISTRIBUTION CENTER page 5GLOBAL MULIT NATIONAL RETAIL BOUTIQUE NEXUS5STORE(S page 7NEXUS5MEDIA & MARKETING BROADCAST/INTERNET PRODUCTION page 11NEXUS5SYSTEMIC BACKOFFICE page 12Fat Beats Dot COM Inc.Fat Beats Records Inc.FB Distribution Inc.Joseph  Abajian  aka  DJ  Jab,  Owner/CEO  FBRG  Nexus5  Investment  Opportunity  
  2. 2.   2  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      Vinyl  album  sales  actually  managed  to  outpace  digitals  sales  growth,  increasing  by  17.7%  to  4.55  million  units.  However,  that  is  still  a  meager  1.44%  of  all  U.S.  album  sales  in  2012.    Billboard  Magazine  1In  the  U.K,  the  trend  is  even  more  encouraging  for  vinyl,  as  2012  sales  rose  15.3  percent  from  2011  –  this,  at  a  time  when  CD  sales  declined  20  percent,  downloads  rose  15  percent,  and  overall  music  sales  declined  11.2  percent.  Only  389,000  new  units  were  sold  in  Great  Britain:  The  xx,  David  Bowie,  Jack  White,  Adele,  and  Tame  Impala  accounting  for  the  top  5.      Vinyl  Strikes  Back!  Worldwide.    According  to  2012  sales  figures,  vinyl  record  album  sales  in  the  United  States  jumped  17.7  percent  to  almost  4.55  million  units.  At  the  same  time,  CD  sales  continued  to  decline,  dropping  13.5  percent  from  2011  to  193.4  million  units.  Digital  downloads  continued  to  grow  at  a  very  healthy  rate  and  now  represent  37.2  percent  of  all  music  album  sales.    Moreover,  download  stores  finally  passed  large  discounters  such  as  Target  and  Walmart  with  sales  of  more  than  111.7  million  units.      2  The  bad  news  for  the  music  industry  is  that  overall  sales  declined  4.4  percent.  But  amidst  all  that  data,  the  resurgence  of  vinyl  looks  impressive;  especially  because  2012  represented  the  fifth  consecutive  year  of  double-­‐digit  sales  growth  for  a  format  left  to  die  under  the  metal  feet  of  the  Digital  Empire’s  AT-­‐AT.    Yet,  does  that  mean  that  the  renewed  interest  in  vinyl  and  turntables  is  a  rejection  of  MP3s  by  20-­‐somethings,  or  is  this  just  another  annoying  hipster-­‐fueled  fad?    Having  dug  into  the  numbers  and  spoken  with  turntable  manufacturers,  we  think  it  is  probably  a  little  bit  of  both.  The  17.7  percent  jump  in  vinyl  record  sales  does  not  include  used  record  sales,  and  it  is  unclear  if  the  math  also  accounts  for  all  online  and  indie  label  offerings.  Vinyl  still  only  accounts  for  1.44  percent  of  new  U.S.  album  sales  overall,  and  the  top  selling  album,  Jack  White’s  “Blunderbuss,”  moved  a  paltry  34,000  units.  The  second  best  selling  LP?  The  Beatles  “Abbey  Road”.  Digital  Trends  Fatbeats  Nexus5  Manufacturing  FBRG  plans  vinyl  mastering  &  manufacturing  business  expansion  with  the  acquisition  and  operation,  of  one  of  North  America’s  largest  vinyl  record  pressing  plants.  The  new  24/7  operational  facility  attempts  to  keep  pace  with  growing  horizontal  and  vertical  market  buying  trends.  The  turnkey  UPS  Logistics  supported  LP  supplier,  proposed  to  go  online  fall  2013.    The  Vinyl-­‐to-­‐Mobility  File  Effect  The  tonal  quality  of  your  music  file  is  directly  relative  to  your  rate  of  movement.  If  one’s  rate  is  that  of  jogging  of  faster,  than  mp3  file  size  appropriates  a  myriad  of  mobile  digital  devices,  walking  pace  around  the  home  dictates  raw  files  found  in  CD’s,  sitting  to  listen  at  the  couples  pace  of  comfortable…  only  the  warmth  of  vinyl   keeps   pace.   Sit   still,   hookup   to   the   awesome   warmth   of  twelve  by  twelve  inch  wax!  “The  24/7  operational  turnkey  vinyl  LP  plant  is  proposed  to  go  online  fall  2013.”    
  3. 3.   3  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      When  Jay-­‐Z  put  out  his  first  twelve  inch  record,  he  went  to  Fat  Beats;  when  Eminem  put  out  his  first  EP,  he  went  to  Fat  Beats.”    “Today’s  Jay-­‐Z’s  &  Eminem’s  still  come  to  Fat  Beats,  it  matters,”  owner/founder  Joe  Abajian,  aka  DJ  Jab.  1Last  year,  2.8  million  vinyl  records  were  sold  in  the  United  States,  according  to  Nielsen  Soundscan,  and  sale  as  this  year  could  be  40%  higher.  But  Soundscan  uses  bar  codes  to  track  sales;  and,  “the  majority  of  the  stuff  we  press,  it  doesn’t  even  have  a  bar  code,”  according  to  Slusarz.    Add  that  to  the  fact  that  a  lot  of  vinyl  records  are  sold  at  independent  record  stores,  gigs  and  on  niche  web  sites  and  it’s  not  hard  to  see  that  the  vast  majority  of  vinyl  sales  goes  unreported.  If  Slusarz  15%  estimate  is  even  close  to  accurate,  vinyl  sales  could  top  20  million  this  year.      Under-­‐25s  are  behind  a  six-­‐year  surge  in  vinyl  sales,  in  UK!  US?    A  total  of  389,000  LPs  were  sold  in  2012  -­‐  an  increase  of  15.3%  compared  with  2011.  BBC  Radio  One        2Research  by  ICM  suggests  18  to  24-­‐year-­‐olds  are  buying  more  vinyl  records  than  any  other  age  group  under  50.  BBC  Radio  One  2012  has  turned  out  to  be  the  British  music  industrys  best  year  ever  for  the  sale  of  singles,  but  album  sales  are  still  falling.  If  current  trends  continue,  they  will  fall  to  100  million  this  year,  which  will  mean  a  drop  for  more  than  a  third  in  the  last  10  years.    BBC  4  Radio  “New York City is the largestmarket in the world for vinylpressing according to all theplants, the most requests topress vinyl in the worldcomes out of NYC.” Fatbeatsis New York born and bred.”Steve Sheldon, Rainbo Manufacturing, Inc.    FBRG’s  proposed  Long  Island-­‐based  record  manufacturing  and  mastering  plant  answers  the  growing  market  trend  demand  with  11  high-­‐resolution  SMT  and  Hamilton  vinyl  record  pressers  capable  of  3.7  million  units  per  year.              Own,  "Not  Just  The  Rights!"  Joe  Abajian,  aka  DJ  Jab  explains  the  awesome  world  of  wax.                    Copy/Paste link if click-through failshttp://www.inthemo.com/spots/ny/brooklyn/fat-beats-distribution-incorpo?v=1  “U.S.  Vinyl  Record  Sales  May  be  6X  Higher  Than  Soundscan  Reports”    By DAVID GIFFELSPublished: by The New York Times October 21, 2011  Fatbeats  Nexus5  Manufacturing  cont.  
  4. 4.   4  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      Proposed  Farmingdale,  New  York  FBRG  Vinyl  Mastering  &  Manufacturing  Facility  Future  3.7  million  unit  per  year  FBRG  Nexus5  Manufacturing    Plant,  Process,  Services  &  Clients  
  5. 5.   5  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      FBRG’s  future  “Vinyl  World  Distribution  Vision”  starts  at  the  heart,  our  heart.  We  facilitate  the  creation  of  legacy  musical  estate  property,  which  loved  one’s  pass  on  its  value  to  the  hearts  of  loved  ones,  worldwide;  at  the  planned  market  share  of  $20  million  dollars  gross  per  year.  FBRG’s  Nexus5  productivity  business  model  philosophies  increases  current  gross  output  levels  to  the  power  of  ten  times  the  benchmark.  Fat  Beats  Records  Group  (FBRG)  is  a  NY  based  music  distribution  corporation,  certified  $2  million  dollar  per  year  grossing  1st  generation  evergreen  self-­‐sustaining  distribution  music  media  merchandise  nexus  with  19  years  combination  of  proven  management  teams,  positive  earnings,  and  competitive  advantages  in  services;  for  6-­‐years  with  growth  and  counting.  Why?    Four  hundred  (400)  plus  FBRG  trend  buying  loyal  vanguard  one-­‐stops,  vendors,  retailers,  and  Internet  consumers  continue  to  experience  growth,  such  as:    E1  Entertainment       Secret  Stash  Stones  Throw       Plug  Research  Mello  Music  Group       Wax  Poetics  Fools  Gold       SoulSpasm  Now  Again       Duck  Down    Redefinition       Nature  Sounds  Madlib  Invasion       Rhymesayers      These  businesses  continue  to  spread  the  FBRG  brand  legacy  worldwide  in  the  form  of  merchandise  commodities,  propelled  by  Hip  Hop  Urban  Alternative  culture.    In  fact,  in  2008,  its  reported  that  1.88  million  vinyl  albums  were  purchased,  which  is  the  highest  number  since  Nielsen  SoundScan  began  tracking  LP  sales  in  1991.  Additionally,  vinyl  sales  rose  14%  between  2006  and  2007,  from  858,000  to  990,000.  And  the  sales  figures  for  2009  will  surpass  the  number  for  2008  with  ease.  In  comparison,  CD  sales  have  nosedived  over  the  past  three  years,  from  553.4  million  in  2006  to  360.6  million  in  2008.  MP3  sales  grew  from  32.6  million  to  65.8  million  during  the  same  time  period,  according  to  SoundScan.  According  to  2012  sales  figures,  vinyl  record  album  sales  in  the  United  States  jumped  17.7  percent  to  almost  4.55  million  units.  FBRG,  is  the  only  real  distribution  option  for  labels  seeking  to  connect  to  the  taste  making  consumer,  whether  that  consumer  be  looking  for  Soul,  Funk,  Indie  Rock,  Metal,  Jazz,  Hip  Hop  or  any  other  vinyl  friendly  genre.      More  people  purchased  vinyl  records  in  2012  than  they  have  in  almost  20  years,  according  to  The  Nielsen  Company  &  Billboard’s  2012  Music  Industry  Report.    Copy/Paste, link if click-through fails:http://www.businesswire.com/news/home/20130104005149/en/Nielsen-Company-Billboard%E2%80%99s-2012-Music-Industry-Report    For  the  fifth  consecutive  year,  more  vinyl  albums  were  purchased  than  any  other  year  in  the  history  of  Nielsen  SoundScan.  • In  2012,  vinyl  album  sales  reached  4.6  million  in  sales,  breaking  the  previous  record  of  3.9  million  LP  album  sales  in  2011.  • 67%  of  all  vinyl  albums  were  purchased  at  an  independent  music  store  during  2012.  Vinyl  album  sales  in  2012  were  up  19%  compared  to  2011  and  accounted  for  1.4%  of  all  album  sales  and  2.3%  of  all  physical  album  sales.    Fatbeats  Nexus5  Distribution  Right  now,  Fatbeats  Distributions  is  fulfilling  the  demands  of  20-­‐Teen  driven  vinyl  market,  creating  formidable  trend  growth-­‐based  reality;  grossing    $2  million  dollars  per  year,  for    5-­‐consecutive  years  and  counting.  
  6. 6.   6  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      There  is  also  a  lot  of  vinyl  support  in  such  musical  genres  as  hip-­‐hop,  punk,  and  heavy  metal.  "Indie"  music  is  now  being  pressed  into  colored  vinyl,  limited  edition  releases,  and  picture  discs.  These  are  the  future  collectibles  and  sometimes  sell  for  higher-­‐than-­‐average  prices.  The  online  community  has  responded  as  well  with  literally  thousands  of  web  sites  dedicated  to  the  vinyl  format.  Many  music  artists  are  making  sure  that  they  give  their  fans  a  choice  of  music  formats,  with  vinyl  appearing  to  be  taking  the  lead.      Then  there  is  the  actual  physical  aspect  of  going  out  to  your  local  record  store  and  buying  a  record.  Browsing  through  bins  of  used  vinyl,  anticipating  the  new  releases  and  rushing  to  the  store  to  get  that  new  record  from  your  favorite  band  is  exciting  and  pleasurable.  The  downloading  generation  has  discovered  the  tangible  benefits  of  vinyl  and  records  sales  are  soaring  across  the  country.  Yes  independent  record  stores  have  been  closing  at  an  alarming  rate,  but  the  shops  that  do  stay  open  are  flourishing.  Paul  Russe,  the  manager  of  Off  The  Record,  an  independent  record  store  in  San  Diego,  is  encouraged  by  the  future  of  the  independent  record  store.      Buying  and  selling  records  is  big  business.  Besides  the  garage  sales,  flea  markets  and  yard  sales,  online  auction  sites  such  as  eBay  sell  millions  of  records.  It  is  reported  that  eBay  users  buy  and  sell  six  vinyl  records  each  minute  (or  an  average  of  one  every  ten  seconds)  totaling  more  than  three  million  records  each  year.  Some  records  still  maintain  their  value  decades  after  their  initial  release  and  have  sold  for  thousands  of  dollars.      Its  been  reported  that  the  album  that  is  bought  and  sold  the  most  in  the  vinyl  format  is  the  Beatles  "White  Album."  Other  acts  such  as  Elvis  Presley,  the  Rolling  Stones,  Pink  Floyd,  Bob  Dylan,  Madonna,  Led  Zeppelin,  among  many  others,  are  highly  sought  after  and  still  command  top  dollar  for  specific  releases.      Soul  and  jazz  music,  along  with  classic  rock,  are  always  in  demand.  Additionally,  online  giant  Amazon  is  committed  to  expanding  their  vinyl  section  offerings  to  include  thousands  of  music  artists.  Major  electronics  chain  Best  Buy  has  also  begun  selling  vinyl  records,  making  this  decision  after  conducting  a  test  in  100  of  their  stores  and  discovering  that  vinyl  records  were  more  popular  than  they  anticipated.      "I  think  there  will  always  be  record  stores,"  Russe  stated.  "Otherwise,  its  like  saying  there  wont  be  any  bookstores  because  everything  in  print  will  be  a  digital  download.  Digital  is  just  a  convenience.  And  anyone  who  loves  music  will  always  gravitate  toward  record  stores."      "Ive  always  marveled  at  every  new  generation  of  15-­‐year-­‐old  boys  who  go  to  the  Doors  vinyl  section  and  say,  Wow,  an  original  Doors  LP!  related  Marc  Weinstein,  founder  of  Amoeba  Music,  the  three-­‐store  chain  whose  Hollywood  branch  is  among  the  largest  independent  retail  record  stores  in  the  U.S.  "Major  labels  should  have  capitalized  on  this  years  ago."    Will  vinyl  records  regain  their  dominant  position  in  the  music  industry  that  they  once  held?  One  can  only  guess,  but  with  CD  sales  continuing  to  plummet  and  more  and  more  music  lovers  discovering  the  value  of  vinyl,  this  historic  audio  medium  will  not  fade  away  anytime  soon.  Jay-­‐Z  remembers  Fatbeats  in  autobiography.  "By  the  end  of  2012,  over  50%  of  our  business  was  in  new  vinyl,  which  amounts  to  millions  of  dollars  a  year,"  said  Joseph  Abajian,  founder  of  the  New  York-­‐based  online  music  retailer  Fatbeats.com.  “And  there  seems  to  be  no  end  in  sight.”  Why?  Proposed  Farmingdale,  New  York  FBRG  Nexus10  Distribution  Center  Future  $20  million  gross  per  year    
  7. 7.   7  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      Fatbeats  Nexus5  Retail  Store(s  FBRG  plans  high  tech-­‐influenced  vinyl  retail  boutique  experience  reminiscent  of  the  original  Fatbeats  DJ/Artist  Nirvana.  Star  Trek,  Into  The  Darkness  director  J.J  Abrams,  and  futuristic  Oblivion  starring  Tom  Cruise  &  Morgan  Freeman  both  feature  character  developing  scenes  using  a  vinyl  record  player.      Film  producers  and  major  studio  are  keen  trend  observers  as  both  features  were  designed  to  captivate  20-­‐Teen  male  tastemakers.    “The  tactile,  viscerally  interactive,  technologically  managed  boutique  vinyl  record  store  reminisce  the  original  Fatbeats  DJ/Artist  experience.  ”    Overall  music  sales:  1.65  billion  unit  transactions  in  2012.  For  the  fifth  consecutive  year  more  vinyl  albums  were  purchased  than  any  other  year,  sales  reached  4.6  million  units.  67%  purchased  at  an  independent  store.  The  Nielsen  Company  &  Billboard’s  2012  Music  Industry  Report  1If  you  care  at  all  about  music  and  art?  If  you  want  to  know  what  is  happening  culturally?  RUN,  dont  walk  to  your  local,  real  RECORD  STORE  and  absorb  the  heart  and  soul  and  the  vibe  of  a  community.  The   music   scene   of   any   town   will   revolve   around   the   RECORD  STORE  as  the  center  of  the  universe.      Vinyl  Look  As  Good  As  It  Sounds!    The   Fatbeats   Store   established,   is   the   destination  for  record  collectors,  and  tastemakers  alike,  which  are  key  components  to  this  retail  venture.    LES,   NY   (Lower   East   Side,   Manhattan)   is   a   place  that  gets  a  lot  of  foot  traffic  in  our  prime  customer  demo,   which   is   ideally   located   to   other   specialty  shops  and  cafes.  FBNY  (Fatbeats,  New  York)  was  known  for  stars  of  all   walks   stopping   in   and   looking   around.   Alternatively,   we   also  offer   records   on   the   Internet   through   our   own   website,  http://www.fatbeats.com.    2  The  Fatbeats  Store   established,   exhibits   and   creates   trends,  it  is  the   alpha   &   omega   of   cool;   the   first   &   last   stop   for   alternative  urban,  hip  hop  music,  merchandise,  and  a  whole  lot  more.    The  business  math  is  easy,  just  take  the  product,  the  turns,  the  GPM,  the  units  on  hand  and  extend  it  out  for   a  years   worth  of   sales.  If  the  number   meets   or  exceeds  your  business  plan  volume  or  sales  figures,  you  will  live  to  see  another  year  of  retailing.  Nexux10    The   Fatbeats   Store   established,   features   walls   &  ceilings   are   covered   with   interactive   video   panel  gallery,  mimicking  the  nostalgic  look  of  the  walls  and  ceiling   of   the   original   store;   a   visual   history   of   Hip  Hop   and   its   foundation   on   display   and   for   sale.   Chill-­‐out  listening  refreshment  zones  create  bonding  opportunities  with  little-­‐known  FatBeats  artists  encouraging  sales,  fan-­‐base  social  media   sharing   and   live   performance   entertainment  A  Brief  Fatbeats  Store  History  Copy/Paste link if click-through failshttp://www.youtube.com/watch?v=pm30LXs2DNc  
  8. 8.   8  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      Fatbeats  Nexus5  Retail  Store(s  cont.  The  “FatBeats  Nation”  attitude  creates  an  “Urban  Alternative/Hip  Hop  Embassy”  that  establishes  additional  national  presence  in  Beverly  Hills,  Las  Vegas,  with  international  retails  spaces  in  proposed  key  foreign  markets,  such  as  Tokyo,  Macau,  Poland  and  Hong  Kong.  These  retro-­‐tech  store  environment  design  theme  and  setting,  welcoming  and  transporting  the  customer  “Back,  To  The  Future.”    FB  Market  in  2012:  N.  America  56%    Europe  30%  Japan  10%  All  other    territories  4%  Vinyl  album  sales  actually  managed  to  outpace  digitals  sales  growth,  increasing  by  17.7%  to  4.55  million  units.  However,  that  is  still  a  meager  1.44%  of  all  U.S.  album  sales  in  2012.  67%  of  that  sale,  independent  record  stores.  Billboard  Magazine  THEN  NOW  RetroTech  Retail  Store  Design!  
  9. 9.   9  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      What  has  now  occurred  is  the  realization  (by  the  media  and  the  public)  that  "Digital  Content"  has  peaked  and  a  significant  portion  of  the  consumer  base  (domestically  and  internationally)  requires  the  product  and  related  aspects  of  "FatBeats"  original  structure  (21st  Century  Style)  to  be  available  for  their  consumption.  Fatbeats  Nexus5  ‘RetroTech’  Retail  Store  Design  
  10. 10.   10  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      Domestically  and  internationally  market  trend  record  purchasing  data  requires  the  products  and  related  aspects  of  "FatBeats"  original  structure  (21st  Century  Style)  to  return  to  the  marketplace  and  be  available  for  their  consumption.  Fatbeats  Nexus5  ‘RetroTech’  Retail  Store  Design  Enjoy  a  nice  pie  piece  and  beverage;  served  at  ‘Groove  Café’  next  to  the  ‘News  Stand’  for  FB  distributed,  as  well  as  other  publications!  Proposed  LES  [Lower  East  Side]  Manhattan,  New  York  FBRG  Nexus10  Retail  Store(s  Future  $5  million  gross  per  year    
  11. 11.   11  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      FatBeats   Records   Groups   Worldwide   Media   Television   fosters   an   artist   friendly   environment   that   promotes   the   active   participation   of   the  company   with   the   entertainers   in   all   areas   of   critical   interest   in   his/her   project   including   development,   production   and   marketing   while  experiencing  growth  as  a  successful  and  profitable  urban  alternative  Hip  Hop  music  conglomerate.  Our  music  division’s  intent  is  to  partner  with  multitalented  artists,  thus  enabling  FatBeats  Records  Groups  Worldwide  Media  Television  to  expand  its  profit  prospects  from  a  multiple  of  various  revenue  streams  including  product  lines,  publishing,  production,  sales  and  marketing.    FatBeats  Records  Groups  Worldwide  Media  Television  aggressively  enters  and  serves  the  NY/LA  World  multiethnic  and  multicultural  (Urban)  music  market  with  broad  based,  and  multi-­‐faceted  strategy  as  a  provider  of  low  cost  state  of  the  art  quality  music  artist  and  repertoire  program  materials  with  a  wide  and  deep  cultural  reach.  Its  first  value  proposition  to  advertiser/endorsers  is  low  cost  tie-­‐ins  with  supplementary  advisory  services,  such  as:  • Strategic  and  business  consulting,  market  research  and  analysis,  and  customer  segmentation.  • Value   proposition   to   advertiser/endorsers   of   low   cost   social   media   ads   placement   with   a   wide   reach   and   high   frequency   to   loyal  listeners/viewers  (developed  with  high  quality  and  focused  program(s)  materials  in  their  customer  segments.  Reality  Television  Marketing  • First  show  of  its  kind  to  show  the  behind  the  scenes  workings  of  the  Record  Industry  • Show  can  be  monetized  by  bringing  finished  product  to  network  TV  • Social  Media  can  be  integrated  to  increase  awareness  of  the  show  and  interact  with  "fans.”  • Americans  spend  1/3  of  their  free  time  watching  television  and  of  that  67%  are  reality  shows  • Self  producing  reality  shows  puts  FatBeats  in  front  of  a  larger  audience  creating  a  "free  advertising"  and  revenue  generation  platform,  as  it  costs    o Much  less  to  produce  a  reality  show  than  a  scripted  show    • Reality  TV  episodes  have  increased  to  57%  of  all  television  shows  that  can  be  found  on  your  screens  • Embassy  of  Hip  Hop"  stores  can  "sneak  peek"  the  experience  on  the  reality  show  (More  Free  Advertising)    Artist  Video  Performance  Capture    FatBeats  Generates  Media  Content  Production  Capacity:  • Feature  tour:  retail,  and  press  packages  • Securing  Artist,  Catalogs  and  Projects  • Major  label  re-­‐issues  classics  partnerships  &  specialty  items  • Expanding  Internet  web  community  Fatbeats  Nexus5  Media  &  Marketing  FB’s  first  value  proposition  to  advertiser/endorsers  is  low  cost  tie-­‐ins  with  supplementary  advisory  services  built-­‐ins,  such  as:  Strategic  and  business  consulting,  market  research  and  analysis,  and  customer  segmentation.    The  “FatBeats  Nation  is  an  “Urban  Alternative/Hip  Hop”  buying  trend  movement  under  one  groove.    “Back,  To  The  Future.”  FB  Marketplaces  in  2012:  N.  America  56%    Europe  30%  Japan  10%  All  other  territories  4%  
  12. 12.   12  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      “Old  Jock,”  meet  “New  Jack.”  FBRG’s  ‘Nexus5  Systemic’  utilizes  Sage  accounting,  UPS  Logistics,  and  ‘the  hungry’  creative  agency  services,  Vocus  public  relations,  on  an  Apple-­‐based  platform  to  take  a  vinyl  bite  out  of  the  ‘Big  Apple  Worldwide.  ‘  Nexsus5  Systemic    Back  Office  The  right  relationships  make  all  the  difference  in  the  world.  FBRG’s  integration  of  cloud-­‐based  technologies  in  nexus  with  the  emerging  global  demand  vinyl  markets  creates  formidable  pairings.  Sage  50  Complete  Accounting  2014  (formerly  Peachtree  Complete  Accounting)  delivers  the  efficiency  you  require  whether  youre  after  rapid  expansion,  steady  growth,  or  maintaining  stability.  Easily  manage  customers  and  sales,  automate  purchasing  and  shipping,  track  jobs,  and  more!  • Save  cash  and  reduce  costs  using  "what  if"  scenarios  and  your  real-­‐time  financial  info  Become  more  productive  with  automated  purchasing  and  shipping  features  • Control  job  revenue  and  expenses  at  the  phase  and  cost  code  level  • Work  more  efficiently  with  customer,  vendor,  and  inventory  management  centers  •Get  screen-­‐level  security  and  multi-­‐user  options2    UPS  Logistics  can  help  your  business  run  smoothly,  like  a  well-­‐oiled  machine.  UPS  know  how  important  it  is  to  keep  our  operating  costs  down,  but  still  maintain  the  options  important  to  customers  in  the  industrial  manufacturing  industry.  FBRG  will  tap  into  their  logistical  expertise  and  solutions  to  reduce  order  fulfillment  time,  provide  proactive  customer  service,  and  accommodate  varied  transportation  needs.    ‘the  hungry’  Website  &  Social  Creation  Website  Design  • Gather  ”Fatbeats”  assets  • Create  custom  look  and  feel  • Create  engaging  navigation  structure  • Define  hosting  • Create  user  engagement  strategy  • Concept  game  mechanics  • Create  CTR  focused  integrated  ad  zones  • Create  backend  system  interface  • SEO  page  coding  Front  End  Programming  • Social  Profile  CMS  Interface  • Page  Coding  (CSS  /  JAVA  /  SEO)  Navigation  &  Backend  System  Interface    
  13. 13.   13  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future        1          ‘the  hungry’  Website  &  Social  Creation  continued  Online  Marketing  Media  and  Blogger  Relations  • Identify  blogs  &  web  properties  (key  announcements  &promotions)  • Layer  digital  campaigns  • Execute  digital  media  outreach  Audience  Aggregation  • Identify  relevant  constituencies  •  Research  online  behavior  •  Develop  targeted  messaging  •  Conduct  outreach  via  social  media  Online  Press  • Generate  press  from  Red  Carpets  • Utilize  access  for  ‘exclusive’  footage  • Break  new  stories  w/  images  &  video  • Watermark  content  with  talent  logo  • Share  content  w/  relevant  blogs  to  post  • Press  release  optimization  • Seek  out  mentions  &  plugs  to  promote    Social  Media  Manage  &  Curate  Communities  • Create  messaging  schedule  • Timely  posting  of  relevant  content  • Search  &  social  media  monitoring  •  Maintain  incoming  and  outgoing  messages,  requests,  comments,  bulletins  •  Gather  current  press  for  site  page    2Content  Planning  &  Engagement  • Add  “general”  and  “targeted”  friends  • Plan  programming  schedule  • Identify  and  create  appropriate  content  • Video  content,  messaging,  photos  • Build  relationships  with  content  creators  • Execute  digital  promotions,  contests  and  campaigns  based  on  marketing  priorities  • Recommend  earned  and  paid  tactics  to  increase  fan    Traffic  Management  • Banner  Creative  &  Production  • Define  verticals  in  publisher  network  • Test  banners  in  RTB  exchange  • Manage  PPC  Network  Ad  Buys  • Direct  optimization  of  ad  conversion  • Drive  targeted  traffic  to  website    Vocus:  The  Do-­‐Everything  Marketing  and  PR  Software  Vocus  helps  with  everything  on  your  task  list,  from  reaching  journalists,  bloggers  and  customers  to  identifying  and  monitoring  social  media  influencers.  Its  everything  you  need  to  earn  more  reach  and  influence;  heres  what  Vocus  can  do  for  you:  • Media  Database:  1.4m  record  media  database,  updated  1.7m  times  in  the  last  year  • News  Distribution:  Send  your  news  directly  to  the  people  who  need  to  read  it,  fast  • News  Monitoring:  See  the  entire  conversation,  manage  your  reputation  and  stay  ahead  of  industry  trends  • Social  Media  Monitoring:  Track  social  conversations  and  engage  influencers  • Analytics:  Immediate  insight  into  the  effectiveness  of  your  campaigns,  industry  trends  and  traction  of  your  competitors      Apple:  Business  Networked  Platforms  &  Applications  Cloud-­‐based  Administrative  &  Manufacturing  Infrastructure  Fatbeats  Nexus5  Systemic  
  14. 14.   14  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future              Fatbeats  Nexus5  Systemic   Fatbeats:  • Establishes  customer-­‐focused  employee/consumer  internet,  first  • Connect  ‘Music  Peoples  to  Music  Pleasures’    • Embraces  employee-­‐centered  systemic  ‘Software  &  Services’  • Practices  ‘Mobility  Enhanced  RetroTech’  employment  philosophy  • Is  a  ‘Company  of  Believers’,  and  actioners…  of  Christ-­‐centered  systemic  business  principals  &  practices,  forming  a  world  nexus  for  all  to  wash,  rinse  and  repeat          FBRG  seeks  $10.1  million  dollars  in  preferred  stock  equity  and/or  debt  investment  stimulus  for  new  facilities,  for  mastering/manufacturing;  and  distribution  expansion,  media  production  &  marketing  hub;  and  retail  location  opening(s)  to  conservatively  increase  from  a  2%  market  share  to  achieve  a  20%  gross  portfolio  market  share.    
  15. 15.   15  FatBeats  Records  Group  [FBRG]  Back,  To  The  Future      The  studio  executives  of  Oblivion,  Star  Trek  knows  about  20-­‐Teens  and  the  trillion-­‐dollar  consumer  generational  future  market.  Act  now!  $10.1 MILLION DOLLAR BACK TO THE FUTURE NEXUS5RECORD BUSINESS EXPANSION PLAN• FBRG  will  acquire  fully  operational  VINYL  MASTERING  &  MANUFACTORING  NEXUS  FACILITY  with  key  accounts,  and    maintenance  for  operation  restarts  in  Fall  2012.    • FBRG  will  expand  its  PROPRIETARY  WHOLESALE  NEXUS5  DISTRIBUTION  CENTER  sales  and  support  force  to  support  the    expansion  of  retailer/wholesaler  vinyl  and  associated  merchandise  network.    • FBRG  will  reestablish  and  pioneer  its  GLOBAL  MULIT  NATIONAL  RETAIL  BOUTIQUE  NEXUS5  STORE(S;  starting  with  the    flagship  boutique  store  in  the  Lower  East  Side  of  Manhattan,  New  York,  and  beyond.    • FBRG  will  aggressively  focus  its  NEXUS5  MEDIA  &  MARKETING  BROADCAST/INTERNET  PRODUCTIONS  on  creating  awareness  of  the  Fat  Beats  worldwide  brand  as  it  relates  to  all  things  musical,  and  pleasurable.  Cable  and  broadcast  Reality  Show  programming,  as  well  as  Internet  Vlogging  and  general  public  relations  shall  all  vividly  energize  the  bottom-­‐line.    • FBRG  will  use  its  NEXUS5  SYSTEMIC  BACKOFFICE  to  track,  adjust  planned  goals,  and  hit  the  mark  that  is  our  high  calling,  which  is  to  meet  and  exceed  expectations  of  customers  and  investors.    A  $10.1  million  dollar  investment,  positions  FBRG  for  a  25%  U.S//UK  conservative  market  capture    In  fact  4  million  U.S.  units  equates  to  $40  million  at  a  conservatively  averaged  $10  per  unit  vinyl  LP.      FBRG  currently  operates  at  approximately  .5  percent  of  the  overall  U.S.  vinyl  LP  market,  grossing  $2  million  dollars  annually  per  year  for  5-­‐years  (CPA  accounted).    The  infusion  of  $10  million  dollars  into  FBRG  will  reaction  a  gross  profit  ramp  up  to  a  self-­‐sustainable  $20  million  dollar  per  year,  gross  benchmark,  only  to  increase,  potentially  exponentially,  as  Nexux5  administrative,  manufacturing  and  marketing  systems  stabilize.  This  scenario  does  not  include  U.K.  and  Asian  market  revenues.    FBRG  will  create  sustainable  employment  in  retail,  service  and  importantly  manufacturing  at  our  state-­‐of-­‐the-­‐art  vinyl  manufacturing  plant  based  in  Long  Island,  New  York.    We  are  the  Fat  Beat  Records  Group;  invest  with  us    ’Back  To  The  Future.’  
  16. 16.    FatBeats  Records  Group  [FBRG]        “FBRG asks…when was the last time anyone ever walked into your living room,pointed to your iPhone and begged you to play it?” Invest, “Back to the future,” with us.$10.1 MILLION DOLLAR RECORD BUSINESS EXPANSION PLAN• FBRG will acquire fully operational VINYL MASTERING & MANUFACTURING FACILITY with key accounts, andmaintenance for operation restarts in Fall 2012.• FBRG will expand its PROPRIETARY WHOLESALE DISTRIBUTION CENTER sales and support force to support theexpansion of retailer/wholesaler vinyl and associated merchandise network of 400 to 1200.• FBRG will reestablish and pioneer its GLOBAL MULIT NATIONAL RETAIL BOUTIQUE STORE(S; starting with the flagshipboutique store in the Lower East Side of Manhattan, New York, and beyond.• FBRG will aggressively focus its MEDIA & MARKETING BROADCAST/INTERNET PRODUCTIONS on creating awarenessof the Fat Beats worldwide brand as it relates to all things musical, and pleasurable. Cable and broadcast Reality Showprogramming, as well as Internet Vlogging and general public relations shall all vividly energize the bottom-line.• FBRG will use its SYSTEMIC BACKOFFICE to track, adjust planned goals, and hit the mark that is our high calling, which isto meet and exceed expectations of customers and investors.FBRG  Nexus5  Investment  Opportunity  FBRG  [Fat  Beat  Record  Group]  

×